SOCIAL MEDIA HOW TO ENGAGE SHARE AND CONNECT

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Social Media

Author : Regina Luttrell
ISBN : 9781442265257
Genre : Language Arts & Disciplines
File Size : 50.86 MB
Format : PDF
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Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Category: Language Arts & Disciplines

Social Media

Author : Regina Luttrell
ISBN : 9781538110805
Genre : Language Arts & Disciplines
File Size : 69.37 MB
Format : PDF, ePub, Docs
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Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Category: Language Arts & Disciplines

Public Relations Campaigns

Author : Regina M. Luttrell
ISBN : 9781506332536
Genre : Language Arts & Disciplines
File Size : 43.52 MB
Format : PDF, ePub, Mobi
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Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Category: Language Arts & Disciplines

The Pr Agency Handbook

Author : Regina M. Luttrell
ISBN : 9781506329062
Genre : Language Arts & Disciplines
File Size : 76.78 MB
Format : PDF, Docs
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A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.
Category: Language Arts & Disciplines

A Practical Guide To Ethics In Public Relations

Author : Regina Luttrell
ISBN : 9781442272750
Genre : Business & Economics
File Size : 72.7 MB
Format : PDF, ePub
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A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Category: Business & Economics

The Millennial Mindset

Author : Regina Luttrell
ISBN : 9781442245181
Genre : Psychology
File Size : 24.52 MB
Format : PDF, ePub, Mobi
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We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today’s fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.
Category: Psychology

Social Media Engagement For Dummies

Author : Aliza Sherman
ISBN : 9781118530238
Genre : Business & Economics
File Size : 74.34 MB
Format : PDF, ePub
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Put "engage" front and center in your social media marketingengagement strategies! When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing. Helps you build and foster social media relationships withpotential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--andmake things happen Explores the fundamentals, especially for do-it-yourselfsmall-business owners and marketers Covers building trust and credibility, creating connections,encouraging sharing, using social networks to engage, using emailmarketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connectto followers, convert them to customers, turn them into evangelistsfor your company, and boost your bottom line!
Category: Business & Economics

Brew Your Business

Author : Karen McGrath
ISBN : 9781442266834
Genre : Business & Economics
File Size : 58.47 MB
Format : PDF, Mobi
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Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone. Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling. Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry. Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It’s time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won’t be disappointed. Cheers!
Category: Business & Economics

Valuable Content Marketing

Author : Sonja Jefferson
ISBN : 9780749465810
Genre : Business & Economics
File Size : 75.19 MB
Format : PDF, Mobi
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*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Category: Business & Economics