Social Media And Election Campaigns

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Social Media And Elections In Africa Volume 1

Author : Martin N. Ndlela
ISBN : 9783030305536
Genre : Social Science
File Size : 35.57 MB
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This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa. Supported by contemporary and historical cases studies, it engages with the main drives behind the various appropriations of social media for election campaigns, organization, and voter mobilization. Contributors in this volume delve into changing and complex aspects of social media, offering an appraisal of theoretical perspectives and examining fascinating case studies which social media use is redefining elections across Africa. Contributions show that new media ecologies are resulting in new policy regimes, user behaviors, and communication models that have implications for electoral processes. The book also provides preliminary analysis of emerging forms of algorithm-driven campaigns, fake news, information distortions and other methods that undermine electoral democracy in Africa.
Category: Social Science

Social Media And Election Campaigns

Author : Gunn Sara Enli
ISBN : 9781317397168
Genre : Social Science
File Size : 70.37 MB
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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.
Category: Social Science

Socially Elected

Author : Craig Agranoff
ISBN : 0578092166
Genre : Advertising, Political
File Size : 61.76 MB
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The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Category: Advertising, Political

The Routledge Companion To Social Media And Politics

Author : Axel Bruns
ISBN : 9781317506560
Genre : Social Science
File Size : 43.63 MB
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Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Category: Social Science

Controlling The Message

Author : Victoria A. Farrar-Myers
ISBN : 9781479867592
Genre : Political Science
File Size : 88.56 MB
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A small dolphin on the ankle, a black line on the lower back, a flower on the hip, or a child’s name on the shoulder blade—among the women who make up the twenty percent of all adults in the USA who have tattoos, these are by far the most popular choices. Tattoos like these are cute, small, and can be easily hidden, and they fit right in with society’s preconceived notions about what is ‘gender appropriate’ for women. But what about women who are heavily tattooed? Or women who visibly wear imagery, like skulls, that can be perceived as masculine or ugly when inked on their skin? Drawing on autoethnography, and extensive interviews with heavily tattooed women, Covered in Ink provides insight into the increasingly visible subculture of women with tattoos. Author Beverly Thompson visits tattoos parlors, talking to female tattoo artists and the women they ink, and she attends tattoo conventions and Miss Tattoo pageants where heavily tattooed women congregate to share their mutual love for the art form. Along the way, she brings to life women’s love of ink, their very personal choices of tattoo art, and the meaning tattooing has come to carry in their lives, as well as their struggles with gender norms, employment discrimination, and family rejection. Thompson finds that, despite the stigma and social opposition heavily tattooed women face, many feel empowered by their tattoos and strongly believe they are creating a space for self-expression that also presents a positive body image. A riveting and unique study, Covered in Ink provides important insight into the often unseen world of women and tattooing. Instructor's Guide
Category: Political Science

Social Media In Politics

Author : Bogdan Pătruţ
ISBN : 9783319046662
Genre : Political Science
File Size : 61.7 MB
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This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Category: Political Science

Social Media Political Marketing And The 2016 U S Election

Author : Christine B. Williams
ISBN : 9781351105507
Genre : Political Science
File Size : 76.79 MB
Format : PDF
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Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Category: Political Science

Managing Democracy In The Digital Age

Author : Julia Schwanholz
ISBN : 9783319617084
Genre : Political Science
File Size : 33.84 MB
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In light of the increased utilization of information technologies, such as social media and the ‘Internet of Things,’ this book investigates how this digital transformation process creates new challenges and opportunities for political participation, political election campaigns and political regulation of the Internet. Within the context of Western democracies and China, the contributors analyze these challenges and opportunities from three perspectives: the regulatory state, the political use of social media, and through the lens of the public sphere. The first part of the book discusses key challenges for Internet regulation, such as data protection and censorship, while the second addresses the use of social media in political communication and political elections. In turn, the third and last part highlights various opportunities offered by digital media for online civic engagement and protest in the public sphere. Drawing on different academic fields, including political science, communication science, and journalism studies, the contributors raise a number of innovative research questions and provide fascinating theoretical and empirical insights into the topic of digital transformation.
Category: Political Science

Politicking Online

Author : Costas Panagopoulos
ISBN : 9780813548654
Genre : Political Science
File Size : 26.34 MB
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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Category: Political Science

The Social Media Survival Guide For Political Campaigns

Author : Sherrie A. Madia
ISBN : 0982618549
Genre : Business & Economics
File Size : 59.80 MB
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Madia provides the new toolkit for success--from pitfalls to avoid to practical baseline tactics--that every campaign communicator must understand in order to affect a winning election.
Category: Business & Economics

Social Media And Political Campaigns In Kenya

Author : John O. Ndavula
ISBN : 0996201785
Genre :
File Size : 37.58 MB
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In his book, Social Media and Political Campaigns in Kenya, Dr. Ndavula explores the relationship between digital networking and contemproary Kenyan politics. He addresses the following questions: Is the Kenyan political campaign being affected by social media usage? What are the theoretical underpinnings of social media adoption for the political campaign? What power do social media exercise in the political campaign process? What are the implications for social media use for democracy? What are the early lessons to be learned and prospects for the adoption of social media for political campaigns? His conclusion is that social media play a transformative role in political campaigns in Kenya, and understanding usages might help Kenyans to build more stable democratic structures.

Power Shift Political Leadership And Social Media

Author : David Taras
ISBN : 9780429880322
Genre : Political Science
File Size : 88.61 MB
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Power Shift? Political Leadership and Social Media examines how political leaders have adapted to the challenges of social media, including Facebook, Instagram, Twitter, and memes, among other means of persuasion. Established political leaders now use social media to grab headlines, respond to opponents, fundraise, contact voters directly, and organize their election campaigns. Leaders of protest movements have used social media to organize and galvanize grassroots support and to popularize new narratives: narratives that challenge and sometimes overturn conventional thinking. Yet each social media platform provides different affordances and different attributes, and each is used differently by political leaders. In this book, leading international experts provide an unprecedented look at the role of social media in leadership today. Through a series of case studies dealing with topics ranging from Emmanuel Macron and Donald Trump's use of Twitter, to Justin Trudeau's use of selfies and Instagram, to how feminist leaders mobilize against stereotypes and injustices, the authors argue that many leaders have found additional avenues to communicate with the public and use power. This raises the question of whether this is causing a power shift in the relationship between leaders and followers. Together the chapters in this book suggest new rules of engagement that leaders ignore at their peril. The lack of systematic theoretically informed and empirically supported analyses makes Power Shift? Political Leadership and Social Media an indispensable read for students and scholars wishing to gain new understanding on what social media means for leadership.
Category: Political Science

Political Campaign Communication

Author : Robert E. Denton, Jr.
ISBN : 9781538112618
Genre : Language Arts & Disciplines
File Size : 68.34 MB
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Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
Category: Language Arts & Disciplines

New Media Campaigning And The 2008 Facebook Election

Author : Thomas J. Johnson
ISBN : 9781317979401
Genre : Social Science
File Size : 35.76 MB
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Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
Category: Social Science

Political Campaigns And Political Advertising A Media Literacy Guide

Author : Frank W. Baker
ISBN : 9780313347566
Genre : Political Science
File Size : 50.99 MB
Format : PDF
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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Category: Political Science

Presidential Campaigns In The Age Of Social Media

Author : William L. Benoit
ISBN : 1433168227
Genre : Business & Economics
File Size : 78.86 MB
Format : PDF
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This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
Category: Business & Economics

Politicians On Social Media

Author : Pete Schauer
ISBN : 9781534503335
Genre : Young Adult Nonfiction
File Size : 88.68 MB
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The rise of social media has changed politics forever. No longer must citizens go through the trouble of writing letters to their representatives to be heard. In turn, politicians have been given a direct line to their constituents. Is this accessibility an asset or a liability? How has the use of social media changed the campaign and election process? What happens when the president blocks you on Twitter? The thought-provoking viewpoints in this volume explore the finer points of a newly emerging controversy.
Category: Young Adult Nonfiction

Political Campaign Communication

Author : Judith S. Trent
ISBN : 9781442206717
Genre : Political Science
File Size : 90.51 MB
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
Category: Political Science

Margin Of Victory

Author : Nathaniel G. Pearlman
ISBN : 9781440802577
Genre : Political Science
File Size : 60.27 MB
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This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics.
Category: Political Science

Lights Camera Campaign

Author : David Andrew Schultz
ISBN : 0820468312
Genre : Political Science
File Size : 56.40 MB
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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Category: Political Science