SOCIAL MEDIA AND ELECTION CAMPAIGNS

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Social Media And Election Campaigns

Author : Gunn Sara Enli
ISBN : 9781317397168
Genre : Social Science
File Size : 29.12 MB
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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.
Category: Social Science

Social Media And Political Campaigns In Kenya

Author : John O. Ndavula
ISBN : 0996201785
Genre :
File Size : 21.39 MB
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In his book, Social Media and Political Campaigns in Kenya, Dr. Ndavula explores the relationship between digital networking and contemproary Kenyan politics. He addresses the following questions: Is the Kenyan political campaign being affected by social media usage? What are the theoretical underpinnings of social media adoption for the political campaign? What power do social media exercise in the political campaign process? What are the implications for social media use for democracy? What are the early lessons to be learned and prospects for the adoption of social media for political campaigns? His conclusion is that social media play a transformative role in political campaigns in Kenya, and understanding usages might help Kenyans to build more stable democratic structures.
Category:

Air Wars

Author : Darrell M. West
ISBN : 9781506329857
Genre : Political Science
File Size : 84.76 MB
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Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.
Category: Political Science

The Routledge Companion To Social Media And Politics

Author : Axel Bruns
ISBN : 9781317506560
Genre : Social Science
File Size : 53.80 MB
Format : PDF
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Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Category: Social Science

The Social Media Survival Guide For Political Campaigns

Author : Sherrie A. Madia
ISBN : 0982618549
Genre : Business & Economics
File Size : 90.30 MB
Format : PDF
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Madia provides the new toolkit for success--from pitfalls to avoid to practical baseline tactics--that every campaign communicator must understand in order to affect a winning election.
Category: Business & Economics

Socially Elected

Author : Craig Agranoff
ISBN : 0578092166
Genre : Advertising, Political
File Size : 31.71 MB
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The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Category: Advertising, Political

Social Media And Elections In Africa Volume 1

Author : Martin Ndlela
ISBN : 303030552X
Genre : Social Science
File Size : 83.1 MB
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This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa. Supported by contemporary and historical cases studies, it engages with the main drives behind the various appropriations of social media for election campaigns, organization, and voter mobilization. Contributors in this volume delve into changing and complex aspects of social media, offering an appraisal of theoretical perspectives and examining fascinating case studies which social media use is redefining elections across Africa. Contributions show that new media ecologies are resulting in new policy regimes, user behaviors, and communication models that have implications for electoral processes. The book also provides preliminary analysis of emerging forms of algorithm-driven campaigns, fake news, information distortions and other methods that undermine electoral democracy in Africa.
Category: Social Science

Politicians On Social Media

Author : Pete Schauer
ISBN : 9781534503335
Genre : Young Adult Nonfiction
File Size : 64.56 MB
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The rise of social media has changed politics forever. No longer must citizens go through the trouble of writing letters to their representatives to be heard. In turn, politicians have been given a direct line to their constituents. Is this accessibility an asset or a liability? How has the use of social media changed the campaign and election process? What happens when the president blocks you on Twitter? The thought-provoking viewpoints in this volume explore the finer points of a newly emerging controversy.
Category: Young Adult Nonfiction

Social Media In Politics

Author : Bogdan Pătruţ
ISBN : 9783319046662
Genre : Political Science
File Size : 28.45 MB
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This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Category: Political Science

Managing Democracy In The Digital Age

Author : Julia Schwanholz
ISBN : 9783319617084
Genre : Political Science
File Size : 49.14 MB
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In light of the increased utilization of information technologies, such as social media and the ‘Internet of Things,’ this book investigates how this digital transformation process creates new challenges and opportunities for political participation, political election campaigns and political regulation of the Internet. Within the context of Western democracies and China, the contributors analyze these challenges and opportunities from three perspectives: the regulatory state, the political use of social media, and through the lens of the public sphere. The first part of the book discusses key challenges for Internet regulation, such as data protection and censorship, while the second addresses the use of social media in political communication and political elections. In turn, the third and last part highlights various opportunities offered by digital media for online civic engagement and protest in the public sphere. Drawing on different academic fields, including political science, communication science, and journalism studies, the contributors raise a number of innovative research questions and provide fascinating theoretical and empirical insights into the topic of digital transformation.
Category: Political Science