SNEAKER WARS

Download Sneaker Wars ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to SNEAKER WARS book pdf for free now.

Sneaker Wars

Author : Barbara Smit
ISBN : UOM:39015077612904
Genre : Business & Economics
File Size : 61.17 MB
Format : PDF
Download : 408
Read : 159

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
Category: Business & Economics

Gender Race And Class In Media

Author : Gail Dines
ISBN : 076192261X
Genre : Language Arts & Disciplines
File Size : 56.42 MB
Format : PDF, ePub, Docs
Download : 140
Read : 1062

Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.
Category: Language Arts & Disciplines

The Sports Shoe

Author : Thomas Turner
ISBN : 9781474281805
Genre : Design
File Size : 26.14 MB
Format : PDF
Download : 442
Read : 1329

The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.
Category: Design

American History Through American Sports

Author : Danielle Sarver Coombs
ISBN : 9780313379888
Genre : Social Science
File Size : 25.89 MB
Format : PDF, Mobi
Download : 267
Read : 672

Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect.
Category: Social Science

Sign Wars

Author : Robert Goldman
ISBN : 1572300345
Genre : Business & Economics
File Size : 45.69 MB
Format : PDF, Docs
Download : 659
Read : 584

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Category: Business & Economics

No Logo 10th Anniversary Edition

Author : Naomi Klein
ISBN : 9780307366313
Genre : Social Science
File Size : 64.67 MB
Format : PDF, Mobi
Download : 413
Read : 165

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.
Category: Social Science

Myths And Milestones In The History Of Sport

Author : S. Wagg
ISBN : 9780230320819
Genre : History
File Size : 73.9 MB
Format : PDF, Kindle
Download : 777
Read : 982

The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.
Category: History

King James

Author : Ryan Jones
ISBN : 9781429937641
Genre : Sports & Recreation
File Size : 54.55 MB
Format : PDF, ePub
Download : 407
Read : 1017

LeBron James is a six-foot-eight gift from the basketball heavens. For the past three years he was the undisputed finest high school player in America. He was the one NBA scouts drooled over, corporations dreamt of, event promoters begged for, and now NBA fans clamor after. With appearances on the cover of Sports Illustrated and features on ESPN and in newspapers across the country, never before has a high school basketball player been so highly touted or an eighteen-year-old athlete been the subject of such fascination. In fact, no basketball player in the world has had this level of attention this year. Love him or hate him, there is no denying that LeBron James is a force on the basketball court, and his rags-to riches story is the stuff that dreams are made of. Now, for the first time, author Ryan Jones has written a book that incorporates everything that is King James: the controversy, the athletic potential, the jerseys and the Humvee, the hobnobbing with the world's most famous stars, the money, and, of course, the game. This is a book for every fan of LeBron James and for anybody interested in reading about an NBA basketball career in the making.
Category: Sports & Recreation

Lifestyle Brands

Author : S. Saviolo
ISBN : 9781137285935
Genre : Business & Economics
File Size : 31.68 MB
Format : PDF
Download : 329
Read : 514

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Category: Business & Economics