SNEAKER WARS

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Sneaker Wars

Author : Barbara Smit
ISBN : 9780061246586
Genre : Business & Economics
File Size : 90.16 MB
Format : PDF, ePub
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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.
Category: Business & Economics

Gender Race And Class In Media

Author : Gail Dines
ISBN : 076192261X
Genre : Language Arts & Disciplines
File Size : 79.7 MB
Format : PDF, Docs
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Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.
Category: Language Arts & Disciplines

The Sports Shoe

Author : Thomas Turner
ISBN : 9781474281805
Genre : Design
File Size : 50.26 MB
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The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.
Category: Design

American History Through American Sports

Author : Danielle Sarver Coombs
ISBN : 9780313379888
Genre : Social Science
File Size : 37.26 MB
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Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect.
Category: Social Science

No Logo 10th Anniversary Edition

Author : Naomi Klein
ISBN : 9780307366313
Genre : Social Science
File Size : 34.70 MB
Format : PDF, Mobi
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The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.
Category: Social Science

Myths And Milestones In The History Of Sport

Author : S. Wagg
ISBN : 9780230320819
Genre : History
File Size : 89.14 MB
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The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.
Category: History

King James

Author : Ryan Jones
ISBN : 9781429937641
Genre : Sports & Recreation
File Size : 70.61 MB
Format : PDF, ePub
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LeBron James is a six-foot-eight gift from the basketball heavens. For the past three years he was the undisputed finest high school player in America. He was the one NBA scouts drooled over, corporations dreamt of, event promoters begged for, and now NBA fans clamor after. With appearances on the cover of Sports Illustrated and features on ESPN and in newspapers across the country, never before has a high school basketball player been so highly touted or an eighteen-year-old athlete been the subject of such fascination. In fact, no basketball player in the world has had this level of attention this year. Love him or hate him, there is no denying that LeBron James is a force on the basketball court, and his rags-to riches story is the stuff that dreams are made of. Now, for the first time, author Ryan Jones has written a book that incorporates everything that is King James: the controversy, the athletic potential, the jerseys and the Humvee, the hobnobbing with the world's most famous stars, the money, and, of course, the game. This is a book for every fan of LeBron James and for anybody interested in reading about an NBA basketball career in the making.
Category: Sports & Recreation

Lifestyle Brands

Author : S. Saviolo
ISBN : 9781137285935
Genre : Business & Economics
File Size : 28.43 MB
Format : PDF
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Category: Business & Economics

Green Algae And Bubble Gum Wars

Author : Annie Bryant
ISBN : 9781439159620
Genre : Juvenile Fiction
File Size : 50.36 MB
Format : PDF, Kindle
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Science isn't exactly Maeve's favorite subject, but she's still excited to be going to the Sally Ride Science Festival at MIT with her hunky tutor, Matt. Sure, the BSG and her annoyingly brilliant younger brother are going as well, but it's still almost kind of a date, isn't it? The festival gives the BSG a super idea -- an environmental science fair at Abigail Adams Junior High. But plans for a bubble gum factory nearby put Avery and Katani on opposite sides of an environmental issue -- and Avery finds herself in a bubble gum war with the Queens of Mean!
Category: Juvenile Fiction