SLEIGHTS OF MIND

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Sleights Of Mind

Author : Sandra Blakeslee
ISBN : 9781847652959
Genre : Psychology
File Size : 50.51 MB
Format : PDF
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What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.
Category: Psychology

Sleights Of Mind

Author : Stephen Macknik
ISBN : 9781846683893
Genre : Deception
File Size : 87.1 MB
Format : PDF, ePub
Download : 913
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What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you are using attentional 'misdirection', a core technique of magic? And if you have ever bought an expensive item you had sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Founding neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention and belief. They combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.
Category: Deception

Sleights Of Mind

Author : Harold N. Boris
ISBN : UOM:39015032907746
Genre : Psychology
File Size : 39.98 MB
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This work is the product of Harold Boris's continuing search for what therapy might be when stripped down to essentials. Writing of group and individual therapy, he covers techniques, confrontation, interpretation and the treatment of anorexia. There are also essays on conditions of the mind.
Category: Psychology

Champions Of Illusion

Author : Susana Martinez-Conde
ISBN : 9780374718398
Genre : Medical
File Size : 61.70 MB
Format : PDF, Docs
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A full-color celebration of stunning visual illusions and the science behind them In Champions of Illusion, Susana Martinez-Conde and Stephen Macknik present a smorgasbord of mystifying images, many selected from their Best Illusion of the Year Contest. Whether it’s false motion, tricks of perspective, or shifting colors, Champions of Illusion is packed with adventures in visual perception. If you have ever found yourself face-to-face with an utterly bewildering illusion, you know the powerful effect such images have on the mind. The question we often ask ourselves is, How is that possible? Martinez-Conde and Macknik, who study the intersection of neuroscience, illusions, and stage magic, explain just why we think we see the things we see. The Best Illusion of the Year Contest draws entries from vision scientists, artists, magicians, and mathematicians bent on creating today’s most beguiling illusions. Featuring the contest’s most bizarre effects and unbelievable mind tricks, along with classic illusions and illuminating descriptions of what is actually going on in your brain when you are deceived by visuals on the page, Champions of Illusion is an electrifying mix of science and magic that you will not soon forget.
Category: Medical

More Brain Powered Science

Author : Thomas O'Brien
ISBN : 9781936137497
Genre : Education
File Size : 88.23 MB
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The inquiry-based lessons and related extension activities can serve as the framework for professional development collaborations or as a supplement to conventional preservice science teaching methods courses.
Category: Education

Paid Attention

Author : Faris Yakob
ISBN : 9780749473617
Genre : Business & Economics
File Size : 65.47 MB
Format : PDF, Kindle
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.
Category: Business & Economics

Brainfluence

Author : Roger Dooley
ISBN : 9781118175941
Genre : Business & Economics
File Size : 33.22 MB
Format : PDF, ePub
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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Category: Business & Economics

The Practitioner S Guide To Governance As Leadership

Author : Cathy A. Trower
ISBN : 9781118237366
Genre : Business & Economics
File Size : 40.76 MB
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THE PRACTITIONER'S GUIDE TO GOVERNANCE AS LEADERSHIP The Practitioner's Guide to Governance as Leadership offers a resource that shows how to achieve excellence and peak performance in the boardroom by putting into practice the groundbreaking model that was introduced in the book, Governance as Leadership. This proven model of effective governance explores how to attain proficiency in three governance modes or mindsets: fiduciary, strategic, and generative. Throughout the book, author Cathy Trower offers an understanding of the Governance as Leadership model through a wealth of illustrative examples of high-performing nonprofit boards. She explores the challenges of implementing governance as leadership and suggests ideas for getting started and overcoming barriers to progress. In addition, Trower provides practical guidance for optimizing the practices that will improve organizational performance including: flow (high skill and high purpose), discernment, deliberation, divergent thinking, insight, meaningfulness, consequence to the organization, and integrity. In short, the book is a combination of sophisticated thinking, instructive vignettes, illustrative documents, and practical recommendations. The book includes concrete strategies that can help improve critical thinking in the boardroom, a board's overall performance as a team, as well as information for creating a strong governance culture and understanding what is required of an effective CEO and a chairperson. To determine a board's fitness and help the members move forward, the book contains three types of assessments: board members evaluate each other; individual board member assessments; and an overall team assessment. This practitioner's guide is written for nonprofit board members, chief executives, senior staff members, and anyone who wants to reflect on governance, discern how to govern better, and achieve higher performance in the process. Email: [email protected] Website: www.trowerandtrower.com
Category: Business & Economics