SERVICE ORIENTED ARCHITECTURE PAPERBACK

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Service Oriented Architecture Paperback

Author : Thomas Erl
ISBN : 0134524454
Genre :
File Size : 22.72 MB
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"Service Oriented Architecture is a hot, but often misunderstood topic in IT today. Thomas articulately describes the concepts, specifications, and standards behind service orientation and Web Services. For enterprises adopting SOA, there is detailed advice for service-oriented analysis, planning, and design. This book is a must read!" --Alex Lynch, Principal Consultant, Microsoft Enterprise Services "One primary objective of applying SOA in design is to provide business value to the solutions we build. Understanding the right approach to analyzing, designing, and developing service-oriented solutions is critical. Thomas has done a great job of demystifying SOA in practical terms with his book." --Rick Weaver, IBM Senior Consulting Certified SW I/T Specialist "A pragmatic guide to SOA principles, strategy, and best practices that distills the hype into a general framework for approaching SOA adoption in complex enterprise environments." --Sameer Tyagi, Senior Staff Engineer, Sun Microsystems "A very timely and much needed contribution to a rapidly emerging field. Through clarifying the principles and nuances of this space, the author provides a comprehensive treatment of critical key aspects of SOA from analysis and planning to standards ranging from WS-specifications to BPEL. I''ll be recommending this book to both clients and peers who are planning on embracing SOA principles." --Ravi Palepu, Senior Field Architect, Rogue Wave Software "Finally, an SOA book based on real implementation experience in production environments. Too many SOA books get lost in the technical details of Web Services standards, or simply repeat vendor hype. This book covers the really hard parts: the complex process of planning, designing and implementing service-oriented architectures that meet organizational goals. It is an essential companion to any software developer, architect, or project manager implementing--or thinking about implementing--a service-oriented architecture." --Priscilla Walmsley, Managing Director of Datypic "Thomas Erl''s Service-Oriented Architecture: Concepts, Technology, and Design is as good an introduction to service-oriented architectures as one could wish for. In a single volume, it covers the entire topic, from theory to real-world use to technical details. The examples are superb and the writing is wonderfully clear." --Ronald Bourret, Author, "XML and Databases" "Finally an SOA book which gets to the point with real world answers and examples. Erl guides you on a real world SOA journey. From architecture design to industry standards, this book is well written and can be easily referenced for everyday use. When embarking on your own service orientated adventures, this is the book you want in your bag." --Clark Sell, Vice President, CSell Incorporated "Organizations struggling to evolve existing service-oriented solutions beyond simple Web Services now have an expert resource available. Leading the way to the true service-oriented enterprise, Thomas Erl demystifies the complexities of the open WS-I standards with detailed practical discussions and case studies. Erl''s depth and clarity makes this work a superb complement to his Field Guide." --Kevin P. Davis, PhD., Software Architect "This book is an excellent guide for architects, developers, and managers who are already working with or are considering developing Web Services or Service-Oriented Architecture solutions. The book is divided into four sections. In the first section the fundamental technologies of XML, Web Services and Service-Oriented Architectures are described in detail with attention given to emerging standards. The book is well written and very thorough in its coverage of the subject. I recommend this book highly to anyone interested in enterprise level service architectures." --Adam Hocek, President and CTO, Broadstrokes, Inc. Additional praise quotes are published at: www.soabooks.com/reviews.asp The foremost "how-to" guide to SOA Service-Oriented Architecture (SOA) is at the heart of a revolutionary computing platform that is being adopted world-wide and has earned the support of every major software provider. In Service-Oriented Architecture: Concepts, Technology, and Design, Thomas Erl presents the first end-to-end tutorial that provides step-by-step instructions for modeling and designing service-oriented solutions from the ground up. Erl uses more than 125 case study examples and over 300 diagrams to illuminate the most important facets of building SOA platforms: goals, obstacles, concepts, technologies, standards, delivery strategies, and processes for analysis and design. His book''s broad coverage includes Detailed step-by-step processes for service-oriented analysis and service-oriented design An in-depth exploration of service-orientation as a distinct design paradigm, including a comparison to object-orientation A comprehensive study of SOA support in .NET and J2EE development and runtime platforms Descriptions of over a dozen key Web services technologies and WS-* specifications, including explanations of how they interrelate and how they are positioned within SOA The use of "In Plain English" sections, which describe complex concepts through non-technical analogies Guidelines for service-oriented business modeling and the creation of specialized service abstraction layers A study contrasting past architectures with SOA and reviewing current industry influences Project planning and the comparison of different SOA delivery strategies The goal of this book is to help you attain a solid understanding of what constitutes contemporary SOA along with step-by-step guidance for realizing its successful implementation. About the Web Sites Erl''s Service-Oriented Architecture books are supported by two Web sites. http:// www.soabooks.com provides a variety of content resources and http:// www.soaspecs.com supplies a descriptive portal to referenced specifications. � Copyright Pearson Education. All rights reserved.
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Soa Principles Of Service Design

Author : Thomas Erl
ISBN : 9780132715836
Genre : Computers
File Size : 50.37 MB
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The Definitive Guide to Service Engineering The key to succeeding with service-oriented architecture (SOA) is in comprehending the meaning and significance of its most fundamental building block: the service. It is through an understanding of service design that truly “service-oriented” solution logic can be created in support of achieving the strategic goals associated with SOA and service-oriented computing. Bestselling SOA author Thomas Erl guides you through a comprehensive, insightful, and visually rich exploration of the service-orientation design paradigm, revealing exactly how services should and should not be designed for real-world SOA.
Category: Computers

Web Service Contract Design And Versioning For Soa Paperback

Author : Thomas Erl
ISBN : 0134767438
Genre :
File Size : 48.22 MB
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The Ultimate Guide for Designing and Governing Web Service Contracts For Web services to succeed as part of SOA, they require balanced, effective technical contracts that enable services to be evolved and repeatedly reused for years to come. Now, a team of industry experts presents the first end-to-end guide to designing and governing Web service contracts. Writing for developers, architects, governance specialists, and other IT professionals, the authors cover the following areas: Understanding Web Service Contract Technologies Initial chapters and ongoing supplementary content help even the most inexperienced professional get up to speed on how all of the different technologies and design considerations relate to the creation of Web service contracts. For example, a visual anatomy of a Web service contract documented from logical and physical perspectives is provided, along with a chapter dedicated to describing namespaces in plain English. The book is further equipped with numerous case study examples and many illustrations. Fundamental and Advanced WSDL Tutorial coverage of WSDL 1.1 and 2.0 and detailed descriptions of their differences is followed by numerous advanced WSDL topics and design techniques, including extreme loose coupling, modularization options, use of extensibility elements, asynchrony, message dispatch, service instance identification, non-SOAP HTTP binding, and WS-BPEL extensions. Also explained is how WSDL definitions are shaped by key SOA design patterns. Fundamental and Advanced XML Schema XML Schema basics are covered within the context of Web services and SOA, after which advanced XML Schema chapters delve into a variety of specialized message design considerations and techniques, including the use of wildcards, reusability of schemas and schema fragments, type inheritance and composition, CRUD-style message design, and combining industry and custom schemas. Fundamental and Advanced WS-Policy Topics, such as Policy Expression Structure, Composite Policies, Operator Composition Rules, and Policy Attachment establish a foundation upon which more advanced topics, such as policy reusability and centralization, nested, parameterized, and ignorable assertions are covered, along with an exploration of creating concurrent policy-enabled contracts and designing custom policy assertions and vocabularies. Fundamental Message Design with SOAP A broad range of message design-related topics are covered, including SOAP message structures, SOAP nodes and roles, SOAP faults, designing custom SOAP headers and working with industry-standard SOAP headers. Advanced Message Design with WS-Addressing The art of message design is taken to a new level with in-depth descriptions of WS-Addressing endpoint references (EPRs) and MAP headers and an exploration of how they are applied via SOA design patterns. Also covered are WSDL binding considerations, related MEP rules, WS-Addressing policy assertions, and detailed coverage of how WS-Addressing relates to SOAP Action values. Advanced Message Design with MTOM, and SwA Developing SOAP messages capable of transporting large documents or binary content is explored with a documentation of the MTOM packaging and serialization framework (including MTOM-related policy assertions), together with the SOAP with Attachments (SwA) standard and the related WS-I Attachments Profile. Versioning Techniques and Strategies Fundamental versioning theory starts off a series of chapters that dive into a variety of versioning techniques based on proven SOA design patterns including backward and forward compatibility, version identification strategies, service termination, policy versioning, validation by projection, concurrency control, partial understanding, and versioning with and without wildcards. Web Service Contracts and SOA The constant focus of this book is on the design and versioning of Web service contracts in support of SOA and service-orientation. Relevant SOA design principles and design patterns are periodically discussed to demonstrate how specific Web service technologies can be applied and further optimized. Furthermore, several of the advanced chapters provide expert techniques for designing Web service contracts while taking SOA governance considerations into account. About the Web Sites www.soabooks.com supplements this book with a variety of resources, including a diagram symbol legend, glossary, supplementary articles, and source code available for download. www.soaspecs.com provides further support by establishing a descriptive portal to XML and Web services specifications referenced in all of Erl''s Service-Oriented Architecture books. Foreword Preface Chapter 1: Introduction Chapter 2: Case Study Background Part I: Fundamental Service Contract Design Chapter 3: SOA Fundamentals and Web Service Contracts Chapter 4: Anatomy of a Web Service Contract Chapter 5: A Plain English Guide to Namespaces Chapter 6: Fundamental XML Schema: Types and Message Structure Basics Chapter 7: Fundamental WSDL Part I: Abstract Description Design Chapter 8: Fundamental WSDL Part II: Concrete Description Design Chapter 9: Fundamental WSDL 2.0: New Features, and Design Options Chapter 10: Fundamental WS-Policy: Expression, Assertion, and Attachment Chapter 11: Fundamental Message Design: SOAP Envelope Structure, and Header Block Processing Part II: Advanced Service Contract Design Chapter 12: Advanced XML Schema Part I: Message Flexibility, and Type Inheritance and Composition Chapter 13: Advanced XML Schema Part II: Reusability, Derived Types, and Relational Design Chapter 14: Advanced WSDL Part I: Modularization, Extensibility, MEPs, and Asynchrony Chapter 15: Advanced WSDL Part II: Message Dispatch, Service Instance Identification, and Non-SOAP HTTP Binding Chapter 16: Advanced WS-Policy Part I: Policy Centralization and Nested, Parameterized, and Ignorable Assertions Chapter 17: Advanced WS-Policy Part II: Custom Policy Assertion Design, Runtime Representation, and Compatibility Chapter 18: Advanced Message Design Part I: WS-Addressing Vocabularies Chapter 19: Advanced Message Design Part II: WS-Addressing Rules and Design Techniques Part III: Service Contract Versioning Chapter 20: Versioning Fundamentals Chapter 21: Versioning WSDL Definitions Chapter 22: Versioning Message Schemas Chapter 23: Advanced Versioning Part IV: Appendices Appendix A: Case Study Conclusion Appendix B: A Comparison of Web Services and REST Services Appendix C: How Technology Standards are Developed Appendix D: Alphabetical Pseudo Schema Reference Appendix E: SOA Design Patterns Related to This Book
Category:

Soa Design Patterns

Author : Thomas Erl
ISBN : 9780138158194
Genre : Computers
File Size : 64.21 MB
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In cooperation with experts and practitioners throughout the SOA community, best-selling author Thomas Erl brings together the de facto catalog of design patterns for SOA and service-orientation. More than three years in development and subjected to numerous industry reviews, the 85 patterns in this full-color book provide the most successful and proven design techniques to overcoming the most common and critical problems to achieving modern-day SOA. Through numerous examples, individually documented pattern profiles, and over 400 color illustrations, this book provides in-depth coverage of: • Patterns for the design, implementation, and governance of service inventories–collections of services representing individual service portfolios that can be independently modeled, designed, and evolved. • Patterns specific to service-level architecture which pertain to a wide range of design areas, including contract design, security, legacy encapsulation, reliability, scalability, and a variety of implementation and governance issues. • Service composition patterns that address the many aspects associated with combining services into aggregate distributed solutions, including topics such as runtime messaging and message design, inter-service security controls, and transformation. • Compound patterns (such as Enterprise Service Bus and Orchestration) and recommended pattern application sequences that establish foundational processes. The book begins by establishing SOA types that are referenced throughout the patterns and then form the basis of a final chapter that discusses the architectural impact of service-oriented computing in general. These chapters bookend the pattern catalog to provide a clear link between SOA design patterns, the strategic goals of service-oriented computing, different SOA types, and the service-orientation design paradigm. This book series is further supported by a series of resources sites, including soabooks.com, soaspecs.com, soapatterns.org, soamag.com, and soaposters.com.
Category: Computers

Soa With Java Paperback

Author : Thomas Erl
ISBN : 0134767454
Genre : Java (Computer program language)
File Size : 36.4 MB
Format : PDF
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"An outstanding depth-and-breadth resource for IT architects and Java professionals to understand and apply the marriage of SOA and modern Java." --Antonio Bruno, Enterprise Architecture and Strategy, digitalStrom "A great self-contained book on SOA using flexible Java implementations...." --Roger Stoffers, Hewlett Packard "Provides clarity on abstract concepts and is filled with concrete examples of implementing SOA principles in Java environments." --Sanjay Singh, Certified SOA Architect "...provides a holistic, comprehensive view on leveraging SOA principles and architecture for building and deploying performant Java services." --Suzanne D'Souza, KBACE Technologies "Thomas Erl's series of books on services technology have shaped, influenced, and strengthened a whole community of enterprise and solution architects' thinking and solution development, and the much awaited SOA with Java book is an excellent addition to the series. It is a must-read." --Lalatendu Rath, Wipro Technologies The Definitive Guide to Building Service-Oriented Solutions with Lightweight and Mainstream Java Technologies Java has evolved into an exceptional platform for building Web-based enterprise services. In SOA with Java, Thomas Erl and several world-class experts guide you in mastering the principles, best practices, and Java technologies you need to design and deliver high-value services and service-oriented solutions. You'll learn how to implement SOA with lightweight frameworks, mainstream Java services technologies, and contemporary specifications and standards. To demonstrate real-world examples, the authors present multiple case study scenarios. They further demystify complex concepts with a plain-English writing style. This book will be valuable to all developers, analysts, architects, and other IT professionals who want to design and implement Web-based service-oriented architectures and enterprise solutions with Java technologies. Topic Areas Applying modern service-orientation principles to modern Java technology platforms Leveraging Java infrastructure extensions relevant to service-oriented solutions Exploring key concepts associated with SOA and service-orientation within the context of Java Reviewing relevant Java platforms, technologies, and APIs Understanding the standards and conventions that REST and SOAP services are built upon in relation to Java implementations Building Java Web-based services with JAX-WS and JAX-RS Applying the eight key principles of service-orientation design using Java tools and technologies Creating Java utility services: architectural, design, and implementation issues Constructing effective entity services: service contracts, messages, data access, and processing Constructing task services, including detailed guidance on service composition Using ESBs to support infrastructure requirements in complex services ecosystems
Category: Java (Computer program language)

Soa With Rest Principles Patterns And Constraints For Building Enterprise Solutions With Rest Paperback

Author : Thomas Erl
ISBN : 0134767446
Genre :
File Size : 21.21 MB
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"This book illuminates the connection of the two domains--SOA and REST--in a manner that is concrete and practical, providing concise application to everyday architectural challenges. Fantastic!" --Ryan Frazier, Technology Strategist, Microsoft "...a tour de force that elegantly applies REST principles to the industry-standard SOA framework described in prior titles in this series.... This book is a must-read for anyone developing REST services." --Dave Slotnick, Enterprise Architect, Rackspace Hosting "This book undoubtedly will help SOA to reap the benefits from the main value propositions of Web architecture...." --Dr. Erik Wilde, Architect, EMC Corporation "REST is so much more than just another type of interface implementation--SOA with REST shows how the ecosystem of service compositions changes as new opportunities arise for service composition architecture designs. A comprehensive guide and a must-read for any serious IT architect considering REST-style services for application architectures." --Roger Stoffers, Solution Architect, Hewlett Packard "Service-orientation and REST both are architectural styles that are cornerstones of modern applications and cloud computing. Both aim to deliver scalable, interoperable solutions, but their different roots don''t always make them a natural fit. SOA with REST explains how the two styles can work together in enterprise environments. It discusses a design process for a services portfolio that meets the goals of SOA and at the same time designs services that comply with the established REST constraints. It also shows pragmatic approaches to meet enterprise-grade requirements with the REST programming style but relaxes constraints where necessary." --Christoph Schittko, Director of Cloud Strategy, Microsoft "An excellent repertoire of service-oriented patterns that will prove handy when solving problems in the real world. The REST perspectives and principles will provide complete coverage of modern-day Web 2.0 style approaches. Highly recommended." --Sid Sanyal, IT Architect, Zurich Financial Services "An inspirational book that provides deep insight into the design and development of next-generation service-oriented systems based on the use of REST. This book clarifies the convergence of SOA and REST with no-nonsense content that addresses common questions and issues head-on. An essential ''instrument of modern service implementation'' and a powerful body of knowledge for software designers, architects, and consultants." --Pethuru Raj, Ph.D., Enterprise Architecture (EA) Consultant, Wipro Consulting Services "REST and SOA are two of the most misunderstood terms in the software industry over the past decade. Yet the REST architectural style coupled with modern RESTful framework implementations provides a scalable and reliable approach to SOA. This book covers all you need to know about how to take the principles of REST and apply them in small and large SOA developments. If you are familiar with REST and thinking about SOA, then you need this book. If you have not considered REST in your SOA work, then this book is for you, too. Covering concepts of both REST and SOA, as well as design patterns and when to use them, the book is a wonderful companion and a good tool for architects and engineers." --Dr. Mark Little, CTO JBoss, Red Hat "Unlike many other texts on the subject, SOA with REST is a well-rounded, easy-to-read narrative, including real-world case studies that appeal to both developers and analysts. This makes it an indispensable source for any SOA practitioner or any professional who is planning to initiate an SOA project." --Theodore T. Morrison, Certified SOA Analyst, CSM, Geocent, LLC "SOA and REST are two very important architectural styles for distributed computing. SOA is successfully adopted by most enterprises, and the REST style is getting more attention from both researcher and industry users. The book SOA with REST introduces a new architectural style that is ingeniously combining both SOA and REST styles and clearly reveals how SOA and REST can work together to generate successful enterprise SOA strategies with REST, along with guidance for making architecture design decisions. This book is a bible of best practices for designing and implementing SOA architecture with REST. It is a must-have reference book for both IT practitioners and researchers." --Longji Tang, FedEx IT Senior Technical Advisor, Ph.D. in CSSE The Definitive Guide to Building Web-Centric SOA with REST The World Wide Web is based on the most successful technology architecture in history. It has changed how we view, access, and exchange information and, with the advent of REST, it has also provided us with compelling ways to build and improve automation solutions. REST provides a great deal of guidance to ensure that an architecture and its automation logic are technically sound, though it is still your responsibility to build services that actually add value to your business. SOA with REST is the first comprehensive tutorial and reference for designing and building RESTful services as part of service-oriented solutions and in conjunction with service-oriented architecture (SOA). This book demonstrates that REST is not only a suitable medium for building truly service-oriented solutions, but also that the service-oriented architectural model is a necessary foundation for REST technology architectures to realize their full business potential. The authors provide thorough mapping of REST constraints and architectural goals with service-orientation principles and SOA characteristics. Using real-world examples, they show how to leverage REST''s simplicity, flexibility, and low overhead without compromising the power or manageability of service-oriented solutions and architectures. This book will be valuable to IT architects, developers, and any practitioner seeking to use SOA and REST together. Topic Areas Distributed solution design with HTTP and REST REST-based service composition architectures REST service modeling and a service-oriented analysis process for REST service candidates Technical service contract notation for REST services based on a uniform contract Designing REST service contracts with service-orientation Understanding REST constraints in relation to service-orientation principles Using hypermedia and dynamic binding within SOA and service compositions Creating complex HTTP-based methods for enterprise solutions Advanced design techniques, including composition deepening, runtime logic deferral, and dynamic binding with common properties Cross-service transactions and event-driven messaging with REST Addressing enterprise solution concerns in relation to REST-based state management Applying SOA design patterns to REST-based solutions Distinguishing REST and SOA service concepts and terminology Designing REST architectures with SOA Versioning REST services and uniform contracts Fundamental REST, SOA, and service-orientation concepts and terminology REST constraints, REST architectural goals, and properties Seven new REST-inspired design patterns Defining common goals of REST and SOA
Category:

Enterprise Interoperability Vii

Author : Kai Mertins
ISBN : 9783319309576
Genre : Technology & Engineering
File Size : 58.61 MB
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A concise reference to the state of the art in systems interoperability, Enterprise Interoperability VII will be of great value to engineers and computer scientists working in manufacturing and other process industries and to software engineers and electronic and manufacturing engineers working in the academic environment. Furthermore, it shows how knowledge of the meaning within information and the use to which it will be put have to be held in common between enterprises for consistent and efficient inter-enterprise networks. Over 30 papers, ranging from academic research through case studies to industrial and administrative experience of interoperability show how, in a scenario of globalised markets, where the capacity to cooperate with other organizations efficiently is essential in order to remain economically, socially and environmentally cost-effective, the most innovative digitized and networked enterprises ensure that their systems and applications are able to interoperate across heterogeneous collaborative networks of independent organizations. This goal of interoperability is essential, not only from the perspective of the individual enterprise but also in the business structures that are now emerging, such as complex collaborating networks of suppliers and customers, virtual enterprises, interconnected organisations or extended enterprises, as well as in mergers and acquisitions. Establishing efficient and relevant collaborative situations requires the management of interoperability from a dynamic point of view: a relevant and efficient collaboration of organizations may require adaptation to remain in line with changing objectives, evolving resources, unexpected events, etc. Many of the papers contained in this, the eighth volume of Proceedings of the I-ESA Conferences have examples and illustrations calculated to deepen understanding and generate new ideas. The I-ESA’16 Conference from which this book is drawn was organized by the Escola de Engenharia da Universidade do Minho, on behalf of the European Virtual Laboratory for Enterprise Interoperability (INTEROP-VLab) and Interop VLab Portuguese Pole.
Category: Technology & Engineering

Enterprise Master Data Management

Author : Allen Dreibelbis
ISBN : 9780132704274
Genre : Computers
File Size : 76.54 MB
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The Only Complete Technical Primer for MDM Planners, Architects, and Implementers Companies moving toward flexible SOA architectures often face difficult information management and integration challenges. The master data they rely on is often stored and managed in ways that are redundant, inconsistent, inaccessible, non-standardized, and poorly governed. Using Master Data Management (MDM), organizations can regain control of their master data, improve corresponding business processes, and maximize its value in SOA environments. Enterprise Master Data Management provides an authoritative, vendor-independent MDM technical reference for practitioners: architects, technical analysts, consultants, solution designers, and senior IT decisionmakers. Written by the IBM® data management innovators who are pioneering MDM, this book systematically introduces MDM’s key concepts and technical themes, explains its business case, and illuminates how it interrelates with and enables SOA. Drawing on their experience with cutting-edge projects, the authors introduce MDM patterns, blueprints, solutions, and best practices published nowhere else—everything you need to establish a consistent, manageable set of master data, and use it for competitive advantage. Coverage includes How MDM and SOA complement each other Using the MDM Reference Architecture to position and design MDM solutions within an enterprise Assessing the value and risks to master data and applying the right security controls Using PIM-MDM and CDI-MDM Solution Blueprints to address industry-specific information management challenges Explaining MDM patterns as enablers to accelerate consistent MDM deployments Incorporating MDM solutions into existing IT landscapes via MDM Integration Blueprints Leveraging master data as an enterprise asset—bringing people, processes, and technology together with MDM and data governance Best practices in MDM deployment, including data warehouse and SAP integration
Category: Computers

Soapui Cookbook

Author : Rupert Anderson
ISBN : 9781784398712
Genre : Computers
File Size : 21.37 MB
Format : PDF, ePub
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This book is aimed at developers and technical testers who are looking for a quick way to take their SoapUI skills and understanding to the next level. Even if you are new to SoapUI but have basic Java skills and a reasonable grasp of RESTFul and Soap web services, then you should have no problem making use of this book.
Category: Computers

Irresistible Markets Models And Meta Value In Consumer Electronics

Author : George Bailey
ISBN : 9780132704335
Genre : Business & Economics
File Size : 53.77 MB
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The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win. In this book, two world-renowned consultants preview the industry’s future—from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You’ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets. Whatever your role in the industry, this book will help you: · Make better decisions, find your differentiators, and focus on your key success drivers · Tap into the emergent “meta-value” that arises when technologies, devices, services, and content come together · Reach tomorrow’s smart, service-sensitive shopper: not just the “technology-hungry” customers · Widen margins by adding value consumers will pay for · Transform cost structures to support rapid growth and nonstop change · Sell into China, India, and other fast-growing emerging markets · Preview “telehealthcare”: the surprising application for the living room · Gain new insights into online gaming, smart home technology, and more · Discover the immense power of IBM’s Cell Broadband Engine processor—and the business opportunities it enables · Leverage embedded Linux to build more affordable, profitable, consumer-centric products · Develop higher-value software for connected consumer electronics · Differentiate products through state-of-the-art design and user interfaces · Discover what the industry’s “winners” will look like in five years—and how to be one of them The consumer electronics industry continues to grow at breakneck speed: from MP3 players to home healthcare devices, consumers are adopting new technologies faster than ever before. But most consumer electronics companies are struggling with razor-thin margins, or even losses. Their traditional business models simply aren’t working anymore. In Irresistible! Markets, Models, and Meta-Value in Consumer Electronics, IBM’s leading consumer electronic industry consultants reveal powerful new opportunities to profit—and offer realistic advice for leveraging them. Drawing on their experience working with innovators from Helsinki to Osaka, the authors and contributors introduce revolutionary On Demand Business models for improving profitability, and identify tomorrow’s most profitable CE opportunities. They cover every element of success: technology, design, service, branding, channel strategies, and much more. Whether you’re an executive or engineer, strategist or entrepreneur, this book will help you find your differentiators, focus on your key success drivers—and become one of this industry’s big long-term winners!
Category: Business & Economics