Selling To The C Suite

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Selling To The C Suite What Every Executive Wants You To Know About Successfully Selling To The Top

Author : Nicholas A. C. Read
ISBN : 9780071634632
Genre : Business & Economics
File Size : 26.88 MB
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It’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don’t avoid sales pitches; in fact, they welcome them—provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid. Selling to the C-Suite provides all the insight you need to: Gain access to executives Establish trust and credibility Leverage relationships Create value at the executive level It also reveals when executives personally enter the buying process and sheds light on what role they play. Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.
Category: Business & Economics

Selling To The C Suite Second Edition What Every Executive Wants You To Know About Successfully Selling To The Top

Author : Nicholas A. C. Read
ISBN : 9781260116403
Genre : Business & Economics
File Size : 23.1 MB
Format : PDF, Docs
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THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.
Category: Business & Economics

Selling To The C Suite

Author :
ISBN : OCLC:1137594837
Genre :
File Size : 44.80 MB
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Getting a meeting with the C-suite of your top prospect is a high-stakes proposition. By taking this course, you can master selling at the highest executive level. Jeff Bloomfield-sales coach and Braintrust CEO-helps you be better prepared, more confident, and more impactful in your next C-suite sales presentation. He discusses the executive mindset, so you understand how business decisions are evaluated and made, and explains how to research the C-suite of your prospects so you arrive to meetings informed. The remaining chapters explain how to create the right mindset for C-suite selling-and nail the C-suite presentation. You'll leave with practical takeaway that will improve your win rates in front of these valuable stakeholders.
Category:

Selling Above And Below The Line

Author : William Miller
ISBN : 9780814434840
Genre : Business & Economics
File Size : 79.9 MB
Format : PDF, ePub, Docs
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Cost, service, functionality-good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above the line" perspective: ROI, time saved, risk lowered, productivity improved. Sales professionals that appeal to both achieve spectacular results. In Selling Above and Below the Line, master sales trainer Skip Miller shows how to simultaneously sell the technical and financial fit of any product or service-a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. Readers learn to: Create energy by including executives early in the sales process * Ask the right questions and pinpoint big-picture financial needs * Keep "below the line" managers from feeling bypassed * Uncover value propositions that target each set of decision-makers Too often, sales that seemed locked in will stall or go dark. Learn to sell above and below the line, and keep the process moving swiftly toward successful, lucrative deals.
Category: Business & Economics

The Key To The C Suite

Author : Michael J. NICK
ISBN : 9780814417317
Genre : Business & Economics
File Size : 72.62 MB
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Sell to the C-suite by speaking their language.... With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a company’s financial statements. This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to: Find key financial information on a prospect • Determine a corporation’s financial stability • Clearly define the value of the product or service they are selling • Calculate the value impact of their offerings in financial metrics Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their product’s value as perceived by an organization’s ultimate decision makers, and unlock the door to greater sales.
Category: Business & Economics

High Profit Selling

Author : Mark Hunter
ISBN : 9780814420102
Genre : Business & Economics
File Size : 73.35 MB
Format : PDF, Kindle
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In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins-short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price...and that success comes only to those focused on "profitable sales." This eye-opening book shows readers how to: Avoid negotiating * Actively listen to customers * Match the benefits of their product or service with the customer's needs and pains * Confidently communicate value * Successfully execute a price increase with existing customers * Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
Category: Business & Economics

Slow Down Sell Faster

Author : Kevin Davis
ISBN : 9780814416860
Genre : Business & Economics
File Size : 42.28 MB
Format : PDF
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The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processes-rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale. In today's extra-challenging business climate, understanding the buying process is where professional selling should start.
Category: Business & Economics

Exceptional Selling

Author : Jeff Thull
ISBN : 1118038886
Genre : Business & Economics
File Size : 62.76 MB
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Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." —Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA Systems "Exceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term." —Rob Mancuso, Senior Vice President, Investors Financial Services Corp. "Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success." —Tay Chong Siew, Major Customer Director, North Asia, BOC Gases "Having achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional!" —Alberto Chacin, Director of On Demand Services LAD, Oracle USA "Exceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace." —Steven Rodriguez, Senior Vice President, Ceridian Corporation "Thull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world." —Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.
Category: Business & Economics

Marketing

Author : Charles W. Lamb
ISBN : 9781133708582
Genre : Business & Economics
File Size : 64.73 MB
Format : PDF, ePub
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Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

The Mark

Author : Bryan J. Seck
ISBN : 9781463404260
Genre : Business & Economics
File Size : 24.64 MB
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The Mark, A Real Sales Guy Approach To Selling Corporate Accounts is a raw, gritty, real life example of sales at the highest level. Bryan Seck, the author gives you a real assessment of what sales truly is and shows creative and innovative ways to penetrate the C-Suite and make an impact. This is an up to date book written by someone who is still selling today. The book was written because Bryan didn't feel other sales books had people selling a service or product outside of their own book in todays competitive market. With his cutting edge and unique perspective, you are sure to understand true sales from the street up to the executive office. This is a must have for all sales people!
Category: Business & Economics

The Hidden Wealth Of Customers

Author : Bill Lee
ISBN : 9781422184004
Genre : Business & Economics
File Size : 58.90 MB
Format : PDF
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Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.
Category: Business & Economics

Social Selling

Author : Tim Hughes
ISBN : 9780749478025
Genre : Business & Economics
File Size : 87.45 MB
Format : PDF
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As the digital landscape has changed buyers' habits, it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms. Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organisation. The book is also supported by eight bonus 'how-to' articles, giving more depth on how to run the processes discussed in the book.
Category: Business & Economics

Selling Higher Broader And Deeper

Author : Ron Lambert
ISBN : 9798621108991
Genre :
File Size : 29.86 MB
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Selling Higher, Broader and Deeper is a unique approach to the problem of penetrating accounts both horizontally and vertically. Many books focus on getting higher but don't address a systematic approach of what is needed for total account penetration. Selling Higher, Broader and Deeper uses a completely different and bold approach to getting higher in the customer organization and using "the higher level contact" to bridge over to others throughout the customer organization.Here are some of the most common reasons individuals avoid calling on executives:· They don't know what exactly to talk about in the C suite.· They don't want to upset their current contacts by going higher.· They believe that they have nothing of importance to say to an executive.· They believe that because their current business is such a small percentage of the customer's overall business, meeting with an executive isn't even necessary.· They are afraid that if the executive meeting goes poorly, they might lose their current business or place in the organization. Selling Higher, Broader and Deeper prepares individuals for an executive meeting by teaching them to:· Experience the difference between a consultative sales call and an executive meeting· Conduct a well-prepared, logical discussion with a senior level stakeholder· Know what should not be discussed during a meeting at this level· Present an initiative that aligns with their strategic objectives· Create a "loop-back" to the higher-level position so additional calls and discussions will take place· Gain access to these senior level managers by using a variety of tested and proven techniques· Research the issues that are important to the executive· Penetrate many other levels of the customer organization· Prepare for the executive call through a financial analysis
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Target Opportunity Selling Top Sales Performers Reveal What Really Works

Author : Nicholas A.C. Read
ISBN : 9780071773072
Genre : Business & Economics
File Size : 75.80 MB
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"A game-changing sales model that targets opportunities in every stage of today's long-lead saleTarget Opportunity Selling reveals best practices based on first-hand interviews with top sales performers throughout the world. Leading sales trainer Nic Read describes what he calls the Sales Expansion Loop, which views the sales pricess as an infinite loop in which the roles of Marketing, Sales, Management, and Service all serve different coordinated roles in the customer journey. Read shows how to target opportunities at every stage of this continuous sales loop and align the sales process to the customer buying process. He provides practical how-tos for Sales Qualification, competitive strategy, relationship management and closing, as well as how to use the end of every sale as a primer for the next sale.Nicholas A.C. Read is president of the training firm SalesLabs. He is a recent recipient of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed "the business world's own Oscars" by the New York Post"--
Category: Business & Economics

Heavy Hitter Sales Psychology

Author : Steve W. Martin
ISBN : 9780979796128
Genre : Business & Economics
File Size : 80.26 MB
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The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, CMO, etc.) and convincing them to buy in the life-or-death meetings that determine which salesperson will win the deal. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers'. Martin provides language-based strategies that enable their message to rise above the competition's, a tactical plan of execution, and impactful psychological suggestions that compel executives to take action.
Category: Business & Economics

The Social Media Management Handbook

Author : Robert Wollan
ISBN : 1118003527
Genre : Business & Economics
File Size : 66.44 MB
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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Category: Business & Economics

Serious Selling

Author : Brian Conway
ISBN : 1517479290
Genre :
File Size : 78.20 MB
Format : PDF, ePub
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This Book Provides ALL The Sales Techniques Needed to be a Sales Superstar With HUGE Earning Potential.Become Ultra Successful in Selling With this Proven 7 Step Sales Blueprint.In this easy to follow sales process you'll learn the sales skills used by Top Sales Performers.Each page contains sales techniques that help sales professionals and business owners like you:- Find More Opportunities- Close more deals and...- Make more moneyWhether you're in a face-to-face or Telesales role, whether you have short or long sales cycles, whether your proposition is simple or is a complex solution based sale, this book and our SERIOUS(tm) Selling methodology will help you in closing the sale.The Sales Techniques covered include:- Early Qualification so You Only Work on Deals That Will Generate Money, not Waste Your Time- How to Engage at All Levels, including C-Suite Executives- Basic and Advanced Questioning Skills to Compel Your Prospects to Place Their Business With You, NOW!- How to Overcome Sales Objections Easily and Effectively and Make Objections Your Best Closing Tool- How to Create Competitive Differentiation and Leave Your Competition Standing- Numerous Techniques for Closing The Sale and Bringing Home the MoneySERIOUS(tm) Selling has been a live Instructor Lead Training program for many years. Many of the world's major blue chip companies have had sales people trained by us in using this selling framework.This Book is packed with Tips and Cheats for all stages of the sales cycle, these sales techniques will make selling easier and more lucrative; even in tough competitive markets.
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Thriving In The Healthcare Market

Author : Glenn E. Pearson
ISBN : 9780429595103
Genre : Business & Economics
File Size : 59.63 MB
Format : PDF, Mobi
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Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc. At 18% of GDP, healthcare represents a hugely attractive market for suppliers and vendors. Any sector this enormous requires support from dozens of entities: legal services organizations, design and construction companies, pharmaceutical suppliers, utilities companies, information technology vendors, food services suppliers, consulting firms, medical equipment manufacturers, and many others. Although many of the standard business dynamics apply to healthcare, numerous quirks make this field unlike any other. Every company offering products to hospitals, physicians or any other healthcare organization will greatly benefit from understanding the industry’s "psychological climate." Just having a great product or service does not guarantee market success. The seller must know how to position its products and demonstrate genuine value. Industry outsiders selling to healthcare often get sidelined if they don’t know the sector’s unique communication protocols, clinical requirements, financial dynamics, and operating procedures. Even seasoned veterans sometimes stumble over an unexpected speedbump. This book identifies 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate, and actionable recommendations for minimizing them or even avoiding them altogether. Although this advice will help anyone selling to healthcare organizations, it is especially relevant for companies introducing emerging, disruptive, and transformational technologies.
Category: Business & Economics