During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked “Do we need a car?” but “What car shall we have?” This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author : Peter Grimsdale
ISBN : 9781471168475
Genre : Biography & Autobiography
File Size : 37.45 MB
Format : PDF, ePub, Docs
Download : 189
Read : 1260
‘A band of stubborn pioneers rose from the embers of Britain’s cities after World War Two and created the finest automobiles the world had ever seen ... High Performance tells the exhilarating tale of their journey down the fast lane.’ Ben Collins, bestselling author of The Man In The White Suit and How To Drive ‘A wonderful glimpse "backstage" at the flamboyant mavericks and crazies who populated the British motor industry in the 60s.’ Alexei Sayle In January 1964 a team of tiny red and white Mini Coopers stunned the world by winning the legendary Monte Carlo Rally. It was a stellar year for British cars that culminated in Goldfinger breaking box office records and making James Bond’s Aston Martin DB5 the world’s most famous sports car. By the sixties, on road, track and silver screen the Brits were the ones to beat, winning championships and capturing hearts. Stirling Moss, Jim Clark and Paddy Hopkirk were household names who drove the sexiest and most innovative cars. Designers like John Cooper, and Colin Chapman of Lotus, dismissed as mere ‘garagisti’ by Enzo Ferrari, blew the doors off Formula One and grabbed all the prizes, while Alex Issigonis won a knighthood for his revolutionary Mini. The E Type Jaguar was feted as the world’s sexiest car and Land Rover the most durable. But before the Second World War only one British car had triumphed in a Grand Prix; Britain’s car builders were fiercely risk-averse. So what changed? To find out, Peter Grimsdale has gone in search of a generation of rebel creative spirits who emerged from railway arches and Nissen huts to tear up the rulebook with their revolutionary machines. Like the serial fugitives from the POW camps, they thrived on adversity, improvisation and sheer obstinate determination. Blazing the trail for them was William Lyons, whose heart-stoppingly glamorous and uncompromising Jaguars propelled a bruised and bankrupt nation out of the shadows of war, winning the fans in Hollywood and beating ‘those bloody red cars’ at Le Mans. High Performance celebrates Britain’s automotive golden age and the mavericks who sketched them on the back of envelopes and garage floors, who fettled, bolted and welded them together and hammered the competition in the showroom, on the road and on the track – fuelled by contempt for convention.
The idea for this book came when Stephanie began making a list of things that annoy her about her husband, and found how hard it was, once she had started, to stop. Here are the first Ten Things, just to give you an idea. He: (1) Leaves the bread unwrapped after making toast so it goes stale. (2) Writes illegible names and addresses on things like Christmas cards then tells her off when she try to amend them. (3) Breathes really loudly when he's asleep - 'I wasn't SNORING' - so that it's like being woken every night at 2am by Darth Vader. And not in a sexy, black cloak, galaxy ruling sort of way. (4) Says, 'I'm putting you in charge of that' as if he's doing her a favour when he wants to get out of doing something. (5) Says, 'Well, let's not make a problem out of it, shall we?' before ignoring the thing she's just told him about that's really bugging her and that she wants him to fix. (6) Doesn't fix things the minute she asks him to. (7) Manages to get the children to bed with far less yelling than she does. (8) Always sees the other side in an argument, i.e., the side that isn't hers. (10) Adores her mother. Viciously funny, touchingly honest and only too true, this is Stephanie Calman at her brilliant best.