Role Portrayal And Stereotyping On Television

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Trends In Social Psychology

Author : John Z. Arlsdale
ISBN : 1590337263
Genre : Psychology
File Size : 85.7 MB
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This book presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: Preface; Comparison of the Psychosocial Association of Japanese Children and their Parents in the US and in Rural Area in Japan; The Importance of Relationship Information for Children's Evaluation of Peers and Social Situations; When People Belong to more than one Social Group: A Fit-Based Approach to Multiple Categorisation; Gender Role Stereotyping in Television Advertisements: A Comparative Study of British and Serbian Television; Applications of Social and Personality Psychology to Computer Mediated Communications; Preference for Freedom of Choice: Opportunity for Choice, Efficacy of Choice, and Number of Alternatives; MultiTrait-MultiMethod Matrices to Study Bias in Social Measurement; Accurately Estimating Age: Implications for Controlling Youth Access to Tobacco; Comparison Strategies in Response to Threat: When Does Social Comparison Make a Difference?; Injury Mortality Rates: Examination of the CDC Injury Mortality Atlas; Linear Confirmatory Models for MTMM Matrices: The Ca
Category: Psychology

Television And Sex Role Stereotyping

Author : Barrie Gunter
ISBN : UVA:X001146887
Genre : Rôle selon le sexe - Opinion publique
File Size : 25.42 MB
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The observation of male and female models in the child's environment has been postulated as a major source of sex-role information, while the audio-visual mass media is one of the two principle sources of models for the developing child.
Category: Rôle selon le sexe - Opinion publique

Women And Men In Management

Author : Scott William Menard
ISBN : 0761921966
Genre : Business & Economics
File Size : 45.77 MB
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Table of contents
Category: Business & Economics

Advertising To Children On Tv

Author : Barrie Gunter
ISBN : 9781135626310
Genre : Social Science
File Size : 52.90 MB
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Category: Social Science


Author :
ISBN : IND:30000125190854
Genre : Communication
File Size : 26.68 MB
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Category: Communication

Fundamentals Of Media Effects

Author : Jennings Bryant
ISBN : UOM:39015073648555
Genre : Performing Arts
File Size : 42.38 MB
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Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
Category: Performing Arts

Television And Behavior

Author : National Institute of Mental Health (U.S.)
ISBN : MINN:31951D007744771
Genre : Aggressiveness
File Size : 45.12 MB
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Category: Aggressiveness

Gender Development

Author : Susan Golombok, PhD
ISBN : 0521408628
Genre : Psychology
File Size : 74.36 MB
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Gender Development is the first book to examine gender from a truly developmental perspective, and provides an up-to-date integrative review of theory and research.
Category: Psychology

Racism Sexism And The Media

Author : Clint C Wilson II
ISBN : 0761925163
Genre : Language Arts & Disciplines
File Size : 46.81 MB
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Racial and ethnic inclusiveness has grown to be more important in the Untied States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.
Category: Language Arts & Disciplines

Comparison Of Gender Stereotypes In German And East Asian Television Advertisements

Author : Sarah Heitz
ISBN : 9783668073302
Genre : Language Arts & Disciplines
File Size : 38.97 MB
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Research Paper from the year 2004 in the subject Communications - Intercultural Communication, grade: 1,3, University of Augsburg, course: Academic Writing, language: English, abstract: Stereotypes and prejudice are omnipresent and therefore influence every person in his or her perception. Undoubtedly, most of us are unaware of this fact. As a phrase from the “Handwörterbuch der Psychologie” states, “The prejudice of our own impartiality is the strongest prejudice of all”(Asanger, & Wenninger, p. 539). Gender stereotype refers to the subjective perception of what a male or female should be or how one should behave. For example, a stereotypic Hong Kong Chinese person would perceive that females should be gentle, sympathetic and shy, whereas males should possess strong personality and leadership abilities (Fung, & Ma, 2000). Gender roles can change in alignment with changes in society. However, the Arima (2003) study determined that television advertisements in Japan still depicted the old gender stereotype of “men at work and women at home”, even though the rate of women attending college and of women in the working population has increased. Moreover, the younger generation in Japan supports the new gender stereotype of “men at work, women at both work and home”. In the US, television advertisements reflected gender role expectations, as well. Products that are assumed to appeal to female customers are presented exclusively by a female main character. Respectively, products predominantly designed for men, are exclusively presented by male characters (Blain, & McElroy, 2002). Although gender representation has been studied extensively in the US, little is known about the portrayal of gender stereotypes in German and Asian television advertisements. This study proposes to fill this gap by analysing German television advertisements and by comparing the findings to the results of latest studies on gender stereotypes in East Asia.
Category: Language Arts & Disciplines

Handbook Of Research On Educational Communications And Technology

Author : David H. Jonassen
ISBN : 9780805841459
Genre : Education
File Size : 86.5 MB
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This edition of this handbook updates and expands its review of the research, theory, issues and methodology that constitute the field of educational communications and technology. Organized into seven sectors, it profiles and integrates the following elements of this rapidly changing field.
Category: Education