RETHINKING MEDIA CHANGE

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Rethinking Media Change

Author : David Thorburn
ISBN : 0262264943
Genre : Computers
File Size : 58.27 MB
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The essays in Rethinking Media Change center on a variety of media forms at moments of disruption and cultural transformation. The editors' introduction sketches an aesthetics of media transition—patterns of development and social dispersion that operate across eras, media forms, and cultures. The book includes case studies of such earlier media as the book, the phonograph, early cinema, and television. It also examines contemporary digital forms, exploring their promise and strangeness. A final section probes aspects of visual culture in such environments as the evolving museum, movie spectaculars, and "the virtual window." The contributors reject apocalyptic scenarios of media revolution, demonstrating instead that media transition is always a mix of tradition and innovation, an accretive process in which emerging and established systems interact, shift, and collude with one another.
Category: Computers

Rethinking Media Religion And Culture

Author : Stewart M. Hoover
ISBN : 9781506338699
Genre : Language Arts & Disciplines
File Size : 68.13 MB
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The growing connections between media, culture and religion are increasingly evident in contemporary society, but until now have rarely been theoretically linked. The contributors to this volume effectively combine these areas into a coherent whole. The issues they examine include: the decline of religious institutions during the late twentieth century; the increasing autonomy and individualized practice of religion; and the surge of media and media-based icons that are often imbued with religious qualities, and the ensuing effect on cultural practices.
Category: Language Arts & Disciplines

Rethinking Media Development Through Evaluation

Author : Jessica Noske-Turner
ISBN : 9783319585680
Genre : Social Science
File Size : 64.25 MB
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This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen voice, participation, social change, government responsiveness and accountability, and other ‘demand-side’ aspects of governance, are increasingly the rubric within which assistance to media development operates. This volume will appeal to scholars and students of media development and communication for social change whilst simultaneously representing a deep commitment to translating theoretical concepts in action-oriented ways.
Category: Social Science

Rethinking Media Pluralism

Author : Kari Karppinen
ISBN : 9780823245147
Genre : Social Science
File Size : 74.74 MB
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Access to a broad range of different political views and cultural expressions is often regarded as a self-evident value in both theoretical and political debates on media and democracy. Pluralism is commonly accepted as a guiding principle of media policy in addressing media concentration, the role of public service media, or more recently such questions as how to respond to search engines, social networking sites, and citizen media. However, opinions on the meaning and nature of media pluralism as a concept vary widely, and definitions of it can easily be adjusted to suit different political purposes. Rethinking Media Pluralism contends that the notions of media pluralism and diversity have been reduced to empty catchphrases or conflated with consumer choice and market competition. In this narrow logic, key questions about social and political values, democracy, and citizenship are left unexamined. In this provocative new book, Kari Karppinen argues that media pluralism needs to be rescued from its depoliticized uses and re-imagined more broadly as a normative value that refers to the distribution of communicative power in the public sphere. Instead of something that could simply be measured through the number of media outlets available, media pluralism should be understood in terms of its ability to challenge inequalities and create a more democratic public sphere.
Category: Social Science

Rethinking Climate Change Research

Author : Assoc Prof Søren Riis
ISBN : 9781409456483
Genre : Science
File Size : 43.17 MB
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The problems and debates surrounding climate change possess closely intertwined social and scientific aspects. This book highlights the importance of researching climate change through a multi-disciplinary approach; namely through cultural studies, communication studies, and clean-technology studies. These three dimensions taken together have the ability to constitute a positive agenda for climate change science in its broader understanding. To cope with the climate change challenge, not only do we need new energy efficient technologies, other ways of living, and new ways to communicate but we especially need new ways to start thinking about climate change across disciplines and backgrounds. We need to begin thinking across engineering, cultural science and communication in order to create innovative solutions, as well as to generate optimistic and progressive narratives about the future. Accentuating these 'softer' scientific disciplines, their overlaps, and the positive discourses they can create, this book provides some more profoundly researched themes pertaining to climate change and by that, strengthening the analytical as well as the integrative approaches toward the fundamental questions at stake.
Category: Science

Rethinking Media Literacy

Author : Peter McLaren
ISBN : 0820418021
Genre : Mass media
File Size : 62.1 MB
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Who creates the cultural landscape we experience? When we watch the evening news, are we receiving unrevised information straight from the day's headlines or is it positioned in such a way as to 'manufacture consent,' as Chomsky put it? These are just two of the fascinating questions posed by the authors of this collection as they develop a new form of media literacy that encourages students to become critical readers of the media that attempts to shape their experience. This is an intriguing and wide-ranging critique that makes the perfect text for a variety of courses including curriculum studies, critical pedagogy, media studies, cultural studies and political science.
Category: Mass media

Listen First

Author : Stephen D. Rappaport
ISBN : 1118033744
Genre : Business & Economics
File Size : 87.95 MB
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LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers—what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable—or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start—and act on—listening.
Category: Business & Economics

Media And Glocal Change

Author : Thomas Hylland Eriksen
ISBN : 9871183267
Genre : Communication
File Size : 40.19 MB
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Category: Communication

Rethinking Regional Innovation And Change Path Dependency Or Regional Breakthrough

Author : Gerhard Fuchs
ISBN : 9780387230023
Genre : Business & Economics
File Size : 34.2 MB
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Rethinking Regional Innovation and Change brings together papers from leading international scholars in the field of regional development and policy. The contributors examine the interactions between path-dependent developments, institutions, and governance structures that influence regional innovation capacity. Up-to-date case studies present diverse theoretical perspectives from economics, political science, geography, planning, and public policy.
Category: Business & Economics