Restaurant Marketing For Owners And Managers

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Restaurant Marketing For Owners And Managers

Author : Patti J. Shock
ISBN : 0471226270
Genre : Business & Economics
File Size : 82.56 MB
Format : PDF, ePub, Mobi
Download : 942
Read : 484

The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest"bang" for my marketing buck? By providing specific tools and methods tying marketing theory topractice, this concise, easy-to-use book provides restaurant andfoodservice managers with answers to these marketing questions andmany more. Part of the Restaurant Basics Series, this hands-on resourceoffers a variety of material that is applicable to the day-to-dayoperation of a foodservice business, including strategies linkingthe location and design of a restaurant with its menu and pricing,as well as guidance on how to imple-ment a marketing plan andbudget.
Category: Business & Economics

The Restaurant Manager S Handbook

Author : Douglas Robert Brown
ISBN : 9780910627979
Genre : Business & Economics
File Size : 42.91 MB
Format : PDF, Docs
Download : 790
Read : 985

The multiple award-winning Restaurant Manager's Handbook is the best-selling book on running a successful food service. Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved management, new methods to increase your bottom line by expanding the restaurant to include on- and off-premise catering operations. We ve added new chapters offering food nutrition guidelines and proper employee training. The Fourth Edition of the Restaurant Manager s Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information. This includes extensive material on how to prepare a restaurant for a potential sale. There is even an expanded section on franchising. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and specialties for profit. You will discover an expanded section on restaurant marketing and promotion plus revised accounting and budgeting tips. This new edition includes photos and information from leading food service manufacturers to enhance the text. This new, comprehensive 800-page book will show you step-by-step how to set up, operate, and manage a financially successful food service operation. The author has taken the risk out of running a restaurant business. Operators in the non-commercial segment as well as caterers and really anyone in the food service industry will rely on this book in everyday operations. Its 28 chapters cover the entire process of a restaurant start-up and ongoing management in an easy-to-understand way, pointing out methods to increase your chances of success and showing how to avoid the many mistakes arising from being uninformed and inexperienced that can doom a restaurateur s start-up. The new companion CD-ROM contains all the forms demonstrated in the book for easy use in a PDF format. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learning how to draw up a winning business plan, how to buy and sell a restaurant, how to franchise, and how to set up basic cost-control systems. You will have at your fingertips profitable menu planning, sample restaurant floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety, Hazardous and Critical Control Point (HACCP) information, and successful beverage management. Learn how to set up computer systems to save time and money and get brand new IRS tip-reporting requirements, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development. You will be able to generate high profile public relations and publicity, initiate low cost internal marketing ideas, and low- and no-cost ways to satisfy customers and build sales. You will learn how to keep bringing customers back, how to hire and keep a qualified professional staff, manage and train employees as well as accessing thousands of great tips and useful guidelines. This Restaurant Manager s Handbook covers everything that many consultants charge thousands of dollars to provide. The extensive resource guide details more than 7,000 suppliers to the industry virtually a separate book on its own. This reference book is essential for professionals in the hospitality field as well as newcomers who may be looking for answers to cost-containment and training issues.
Category: Business & Economics

The Sage Handbook Of Hospitality Management

Author : Roy C Wood
ISBN : 9781446206423
Genre : Business & Economics
File Size : 66.92 MB
Format : PDF, ePub
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Read : 273

At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Category: Business & Economics

Marketing For Hospitality And Tourism

Author : Philip T. Kotler
ISBN : 0134151925
Genre : Business & Economics
File Size : 64.16 MB
Format : PDF, Kindle
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Category: Business & Economics

Grassroots Marketing For The Restaurant Industry

Author : Adam Barringer
ISBN : 9780595223183
Genre : Business & Economics
File Size : 30.63 MB
Format : PDF, ePub, Mobi
Download : 549
Read : 783

Grassroots Marketing For The Restaurant Industry is a must read for all restaurant owners and managers who want to learn effective methods to build sales! The strategies discussed in this book are being utilized by nationally recognized restaurant chains, franchise restaurants and successful mom & pop ventures!
Category: Business & Economics

The Cornell School Of Hotel Administration Handbook Of Applied Hospitality Strategy

Author : Cathy A. Enz
ISBN : 9781412905909
Genre : Business & Economics
File Size : 53.35 MB
Format : PDF, ePub
Download : 430
Read : 1059

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Category: Business & Economics

Restaurant Marketing

Author : Robert Mark Jakobsen
ISBN : 9788771704303
Genre :
File Size : 28.13 MB
Format : PDF, Mobi
Download : 574
Read : 1030

The book includes: - Inside The Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting Up - Branding & Image - Personality & People - The Science of Restaurant Growth - 4 Core Ways to Increase Restaurant Sales - 8 Business Tips For Success - Top 15 Quick Restaurant Marketing Ideas - Traditional Offline Marketing - Facebook Marketing

Ultimate Small Business Marketing Guide

Author : James Stephenson
ISBN : 9781613080436
Genre : Business & Economics
File Size : 83.87 MB
Format : PDF, Docs
Download : 610
Read : 1137

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Category: Business & Economics

Bar Restaurant Success

Author : Nick Fosberg
ISBN : 1546618570
Genre :
File Size : 49.69 MB
Format : PDF, ePub, Mobi
Download : 359
Read : 1273

If you''re a bar or restaurant owner, who''s looking to attract new customers and turn them into loyal customers, Bar Restaurant Success is going to give you a step by step road map to follow to make that happen. Here''s what 2 industry experts had to say. "This should be a book that every owner or operator owns and devours. In my 20 plus years in the hospitality industry, I have yet to read anything like this. I got value on just about every page and couldn''t stop reading!" James Henderson, Former Director of Operations TGI Fridays & Former Vice President of Human Resources for Rafferty''s Restaurants "From Nick''s personal experience, his insight into the industry, not only provides today''s operators with an informative analysis on the ever changing consumer loyalty relationship, but has also developed a proven solution in navigating and fusing the old world traditions of the hospitality industry with today''s ever changing technology driven consumer. Bar Restaurant Success is a must read for any operator looking to stay ahead of the curve in securing and building customer loyalty for long term success." James Moreland, a New York based bar lifestyle, trade & industry expert Who Is The Book For? Any bar or restaurant owner who: *Wants an easier, faster, less riskier way to increase sales and attract new customer without risking advertising dollars. *Wants multiple ways to leverage their time and systematize their business so they can spend more time with family and friends. *Wants a simple step-by-step guide to hand to their managers to help increase sales and get new customers in the door. *Wants any advantage they can get over their competition. Any manager, server, or bartender who: *Has a passion for marketing and promotions and wants to take their income to the next level by helping their owners build their business with proven, time tested marketing strategies. *Eventually sees themselves opening up their own bar or restaurant in the near future and wants a proven formula for building and scaling the business in a way where their brand stands out from the competition. Here Are A Few Secrets That You''ll Discover... *The number one reason owners see zero results from social media marketing and the one simple tweak to fix it. *How to ONLY advertise to people in your area who are BUYING beer, wine, liquor, and meals at other bars and restaurants on their credit cards - can you think of the ROI you''d get targeting ONLY these types of people with offers to your business. *How Lena added 20 daily loyal customers to her business in just 60 days using one marketing strategy that cost very little to use. (Every bar and restaurant owner should be using this one strategy, but most are unaware of what it is) *How a high end steakhouse in Houston, TX made almost $60,000 in sales and got over 2,000 brand new customers in the door with one promotion using Facebook and e-mail. *The little known secret a restaurant owner in a town of 14,000 in Minnesota used to generate nearly $30,000 in sales from only using his e-mail list (If this works for small town restaurant owners, it will work for anyone). *The one key element that determines if your marketing campaign is going to be a success or failure. *The best offers to make to get new customers in your doors & the worst offers to make (Based on 6 years of testing different offers. This is your shortcut to eliminating trial and error). *The 5 key ingredients you need in every ad to get the highest ROI on your marketing dollars - If you leave one of these out, you''re marketing efforts can be a total loss. *The $85 marketing campaign that can easily bring you well over $1,000 in sales if your ticket average is at least $15.

Social Media Marketing For Restaurants

Author : Ken Tucker
ISBN : 197628998X
Genre : Restaurants
File Size : 79.2 MB
Format : PDF, ePub
Download : 591
Read : 346

Social media marketing is often seen as one of the most important tools for restaurants to market their businesses. Yet too many restaurants are still under-utilizing social media marketing. This book hopes to change that! This book is written for restaurant owners and managers, but many of the concepts included in it pertain to any brick and mortar business. In this book, we cover: -Why social media is important for restaurants -How to develop an effective social media strategy -Which social media platforms to use -How to get the most out of Facebook -Why online reviews are important -How to use Snapchat and Instagram -Why Twitter, Pinterest, and Foursquare are still worth using Social Media Marketing for Restaurants is written for both independent restaurants, as well as those that are a part of a chain. Local businesses like restaurants have key things they need to consider when it comes to building an effective online presence. With this book, you'll learn how to effectively use social media to grow and improve the customer base of your restaurant.
Category: Restaurants

Cool Careers Without College For People Who Love Food

Author : Kerry Hinton
ISBN : 0823937879
Genre : Cooking
File Size : 63.38 MB
Format : PDF, Kindle
Download : 546
Read : 634

Explores the job descriptions, education and training requirements, salary, and outlook predictions for fourteen food-related careers that do not require a college education.
Category: Cooking


Author : David Stokes
ISBN : 1844805522
Genre : Marketing
File Size : 35.89 MB
Format : PDF
Download : 189
Read : 812

The chapters are very contemporary and address the current issues in marketing. The book will help lecturers and students by providing practical activities that will help to consolidate and enhance learning in the area of marketing. Frances Ekwulugo, University of Westminster Marketing, a brief introduction is an accessible and engaging introduction to the practice and theory of marketing. The book is based on an active learning approach which is demonstrated through a series of short case studies, practical examples and activities which encourages students to draw upon their own experiences. Marketing principles are effectively applied to a wide variety of contemporary contexts: entrepreneurial and small business contexts, the not-for-profit as well as the private sector, business to business markets and business to consumer marketing. As an introductory text it is written for students fresh into the study of marketing. It can be used in the classroom by students following full or part-time business and management courses at university or college but is also suitable for those studying at home as part of a distance learning program or for their own interest and self-development.
Category: Marketing

Food Stylist S Handbook

Author : Denise Vivaldo
ISBN : 9781423614920
Genre : Cooking
File Size : 65.86 MB
Format : PDF, ePub, Docs
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Read : 254

Acclaimed food stylist Denise Vivaldo shares the tips and secrets of the trade with cooks who want to become master stylists. It takes a steady hand to arrange the chocolate curls and drizzle the caramel sauce in elaborate designs on top of that sumptuous tiered cake. Whether for food blogs, television, books, magazines, movies, menus, or advertising, food stylists and photographers learn to slice, plate, tweak, and arrange so the dish becomes less a bit a food and more the work of an artisan. Learn how to create ice cream that doesn't melt under the hot camera lights, build stacks of lighter-than-air pancakes, grill a thick steak to perfection with a charcoal starter and more.
Category: Cooking

How To Innovate In Marketing Collection

Author : Monique Reece
ISBN : 9780133443110
Genre : Business & Economics
File Size : 74.16 MB
Format : PDF, ePub
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A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
Category: Business & Economics

The Locksley Nightclub Bar And Restaurant Security Handbook

Author : Robert A. McManus
ISBN : 0964720906
Genre : Business & Economics
File Size : 48.88 MB
Format : PDF, Docs
Download : 406
Read : 1088

The Nightclub, Bar and Restaurant Security Handbook is the most comprehensive publication of its kind. This book is a must for anyone who owns or operates a nightclub, bar, restaurant, hotel, casino, or any venue where alcohol is served.
Category: Business & Economics

Restaurant Marketing Secrets

Author : Eric Newlin
ISBN : 0692726764
Genre :
File Size : 25.35 MB
Format : PDF, ePub
Download : 336
Read : 651

Restaurant Marketing Secrets is a complete, well structured, psychology and practical oriented approach to maximizing the full profit and service potential of a restaurant, its workers, and manager. This is a practical handbook for prospective restaurant owners and restaurant owners looking to master the art of pitching irresistible offers, reining in customers and keeping them loyal. Every topic essential for a restaurant's success is discussed inside out. It contains free templates for a feedback card, multi-million dollar marketing strategies, and time capped offers that allow restaurant owners to get expert marketing services in setting up marketing systems or get restaurant customers through free promotions.

Restaurant Operations Management

Author : Jack D. Ninemeier
ISBN : 0131100904
Genre : Business & Economics
File Size : 28.93 MB
Format : PDF, ePub, Mobi
Download : 802
Read : 1192

"Restaurant Operations Management details what restaurant managers must know to operate a successful business. The information is current, comprehensive, and practical. The book addresses important topics that restaurant managers must understand before the business is planned and implemented, as it is operated, and as on-going challenges are managed."--BOOK JACKET.
Category: Business & Economics

Sushi Restaurant Business Plan Get Funded

Author :
Genre :
File Size : 68.47 MB
Format : PDF, ePub
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The perfect package for Entrepreneurs and Business ownerslooking to obtain Bank, Investor Funding or a Solid path toSucceed in Business. If you plan to Start your own company or you are already running one, NextIQ Business Planning is The Answer to GetFunded and Expand your business! We will provide you with a Complete Business Plan in Microsoft Word and Excel format…the kind that investors and banks want to see. Follow a widely accepted and expected format & flow including all relevant financial terminology collated by professionals with more than 25 years of experience in the Business Planning Consulting Serviceindustry. Why plan your business today?: A comprehensive and sustainable business plan IS A MUST for your business tosucceed. Much depends on it: outside funding, credit from suppliers, management & personal operation/finances, promotion & marketing of your business, strategy to achieve goals and objectives. NO software: Simply replace the generic business name, locations, and dates with your own specific plan details. All the information is in Word and Excel, in a professional format for easy and clear printing. Our packages offer Simples walk-through steps to outline the major issues that you need to know to complete a sustainable andsolid business plan to successfully get funded including: How much will the start-up cost of my project? How much Inventory should be necessary? What will it cost to launch the business? How much will the website for my business? How much will the additional services cost? How much will be spent on marketing? What's the best time to launch? How profitable will I be, and when? Which key financial indicators should I include? And several others… You can create a winning business plan with no major knowledge in financial writing and business terminology, in less than 5 Hours! Documented research adds creditability to your plan... The included analysis is written based upon current sources in your industry. Use your computer's word processor to turn this business plan into your own. Once you have finished editing, print your plan and insert it into the three ring binder for a professional presentation Financial Pro Forma Spreadsheet (Microsoft Excel) Your investor will love it! The Financial Statement Template is a tremendous time-saver for business plan writers. The Template is an Excel file that includes 4 years of monthly Income Statement, Balance Sheet, and Cash Flow projections. Each group of monthly statements includes an annual summary formatted with presentation quality so that they can be appended directly to your plan or copied and pasted into it. The plan Financial Statement Template is not just a nice format - it's much more. All of theformulas and calculations have been set up for you so that you have to enter only a small number of variables to generate a complete set of financial projections. In addition to the Financial Statements, the Template offers you 10 individual worksheets you can use to work out the details of your financial plan. There are separate worksheets for Sales,Cost of Goods Sold, Staffing, Depreciation, and Loan Payments. Why choose our Business Plan? Running or starting a business is a complex process and involves different tasks that need to be accomplished in a suitable time and manner to get the success desired. We propose you absorb the knowledge of our top consultants to create a professional and realistic business plan to present to your future partner or investor. We are 100% confident that we can help you and your new business for 10 simple reasons: Business experience: We used our 20+ years of business experience to create this unique business plan and have tirelessly and continuously tested and refined everything in the kit to perfect it. Professional expertise: Our team’s background includes expertise from several industries to ensure a solid path to your success. We also have expertise in strategic pricing, business development, and competitive and market development for sales & marketing.We’ve been in your shoes: Our team of consultants have successfully started and run their own businesses using these methods. We know what works and can help you to develop a successful path for your business.Complete roadmap: Everything you need to make informed decisions about your new business venture is covered.Proven methodology: We relentlessly "split test" new applications to find out what works and what doesn't. Other firms' methodologies are based on theory, while ours is based on real-life business – we’ve tested and proved it in the trenches.Ready to print: Our plan is formatted in letter size and ready to print with a fully professional look and feel.Multicurrency Support: Our Excel spreadsheet, support all currencies, and are updated with the latest financials models.Industry Specifics: Each business Plan package, has been made following actual business trends with updatedreal market analysis information.Cost effective and easy to develop: We compete at the top level with top branded business plans. They can neither beat our price nor simplistic and straightforward completion.5000+ Positive Feedback: Left by our Customer on our business plan products on ebay!Immediate delivery: Upon payment, you will receive the full documents in CD Formar via Regutal Mail - The Key Topics covered in full are: 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success2.0 Company Overview 2.1 Company Ownership 2.2 Start-Up Summary 2.3 Company Locations and Facilities3.0 Services 3.1 Competitive Comparison 3.2 Sales Literature 3.3 Technology 3.4 Future Services4.0 Market Analysis 4.1 Target Market Segment Strategy 4.2 Business Analysis /4.2.1 Business Participants 4.2.2 Industry Overview /Marketing Overview. 5.0 Marketing 5.1 Marketing Strategy 5.2 Pricing Strategy 5.23 Sales Strategy 5.4 Sales Forecast/Sales Monthly 5.5Sales Programs 5.36 Milestones 6.0 Management 6.1 Organizational Structure 6.2 Management Team 6.3 Management Team Gaps 6.4 Personnel Plan /Personnel 7.0 Financial Plan 7.1 Important Assumptions 7.2 Key Financial Indicators 7.3 Break-even Analysis 7.4 Projected Profit and Loss 7.5 Projected Cash Flow 7.6 Projected Balance Sheet 7.7 Business Ratios8.0 Financial charts 8.1 Pie 8.2 pie II 8.3 Pie III We provide you with the following onetime service: Immediate Mail Delivery he with full Word document and Excel source files to modify as you wish in CD Formar. All the .doc/.xls in a compressed ZIP file to allow easy transfer. Fully compatible with PC/MAC. Documents are ready to print (30+ pages). More than 10 unique Excel templates which are easy to modify and contain full colour charts. Full dictionary included with key business and financial terminology for business planning. FREE SHIPPING WORLDWIDE. The purchase price is the ONLY fee you pay for getting the documents. Payment must be made within 3 days of auction closing via Paypal. Contact must be made within 24 hours of auction closing. This ad is protected by copyright © and trademark™ laws under U.S. and international law. All rights reserved. NextIQ Inc. Designated trademarks and brands are the property of their respective owners.