Reputation Capital

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Reputation Capital

Author : Joachim Klewes
ISBN : 9783642016301
Genre : Business & Economics
File Size : 86.4 MB
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• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.
Category: Business & Economics

Building Reputational Capital

Author : Kevin T. Jackson
ISBN : 9780199923960
Genre : Philosophy
File Size : 33.53 MB
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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.
Category: Philosophy

Reputation Building Website Disclosure The Case Of Intellectual Capital

Author : Indra Abeysekera
ISBN : 9780857245052
Genre : Business & Economics
File Size : 68.64 MB
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A study that investigates the various aspects of the 100 entrepreneurial firms in Australia. It analyses the association between intellectual capital disclosure types on company-sponsored websites, using content analysis, and the corporate growth aspect of reputation of these firms over a three-year period from 2005 to 2007.
Category: Business & Economics

The Handbook Of Communication And Corporate Reputation

Author : Craig E. Carroll
ISBN : 9781118335499
Genre : Social Science
File Size : 79.4 MB
Format : PDF, ePub
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With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell’s series of handbooks on communication andmedia reflects the growing visibility of large businesses’ethical profiles, and tracks the benefits that positive publicattitudes can bring. Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars Brings together state-of-the-art communication studies insightson corporate reputation Identifies and addresses the lacunae in the researchliterature Applies new theoretical frameworks to corporate reputation
Category: Social Science

Venture Capital

Author : Douglas Cumming
ISBN : 9780470599754
Genre : Business & Economics
File Size : 38.37 MB
Format : PDF
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An essential guide to venture capital Studies have shown that venture capital backed entrepreneurial firms are on average significantly more successful than non-venture capital backed entrepreneurial firms in terms of innovativeness, profitability, and share price performance upon going public. Understanding the various aspects of venture capital is something anyone in any industry should be familiar with. This reliable resource provides a comprehensive view of venture capital by describing the current state of research and best practices in this arena. Issues addressed include sources of capital-such as angel investment, corporate funds, and government funds-financial contracts and monitoring, and the efficiency implications of VC investment, to name a few. Opens with a review of alternative forms of venture capital Highlights the structure of venture capital investments Examines the role venture capitalists play in adding value to their investee firms This informative guide will help you discover the true potential of venture capital.
Category: Business & Economics

The Venture Capital Cycle

Author : Paul Alan Gompers
ISBN : 0262072556
Genre : Business & Economics
File Size : 41.93 MB
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An analysis of the venture capital process, from fund-raising through investing to exiting investments; a new edition with major revisions and six new chapters that reflect the latest research.
Category: Business & Economics

It Governance In A Networked World Multi Sourcing Strategies And Social Capital For Corporate Computing

Author : Lock Lee, Laurence
ISBN : 9781605660851
Genre : Medical
File Size : 41.19 MB
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"This book takes a critical look at IT Governance challenges in a world that is becoming increasingly networked. IT firms are becoming increasingly reliant on alliances and partnerships to generate new value"--Provided by publisher.
Category: Medical

Fame Fortune

Author : Charles J. Fombrun
ISBN : 0130937371
Genre : Business & Economics
File Size : 86.52 MB
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Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
Category: Business & Economics

Reputation Management

Author : John Doorley
ISBN : 9781135923525
Genre : Business & Economics
File Size : 22.5 MB
Format : PDF, Kindle
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Reputation Management is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions.
Category: Business & Economics

Capital Markets And Financial Intermediation

Author : Colin Mayer
ISBN : 0521558530
Genre : Business & Economics
File Size : 69.78 MB
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This volume reviews recent theories of banking and finance and assesses the implications for policy-making in Europe.
Category: Business & Economics

The Oxford Handbook Of Human Capital

Author : Alan Burton-Jones
ISBN : 9780191634963
Genre : Business & Economics
File Size : 29.64 MB
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Macroeconomic research on human capital - the stock of human capabilities and knowledge - has been extensively published but to date the literature has lacked a comprehensive analysis of human capital within the organization. The Oxford Handbook of Human Capital has been designed to fill that gap, providing an authoritative, inter-disciplinary, and up to date survey of relevant concepts, research areas, and applications. Specially commissioned contributions from over 40 authors reveal the importance of human capital for contemporary organizations, exploring its conceptual underpinnings, relevance to theories of the firm, implications for organizational effectiveness, interdependencies with other resources, and role in the future economy. Unlike neoclassical macroeconomic concepts of human capital, human capital in organizations is shown to be dynamic and heterogeneous, requiring new theories and management frameworks. The systemic role of human capital is explored, revealing it as the lynchpin of social, structural and other forms of intangible and tangible capital. Connections between human capital and organizational performance are investigated from HR management, procurement, alignment, value appropriation, and accounting perspectives. Links between micro and macro perspectives are provided through analyses of inter firm human capital mobility, national and regional human capital formation regimes and industry employment relations practices. This Handbook is designed for scholars and graduate students of organization and management theory, strategy, entrepreneurship, knowledge and intellectual capital, accounting, IT, HR, IR, economic sociology and cultural studies. For policy makers and practitioners it should provide an up to date guide to the nature and role of human capital in contemporary organizations and the roles that government, industry and other extra firm institutions can play in facilitating its development.
Category: Business & Economics

Reputation Management In Small And Medium Sized Enterprises

Author : Robert Burkhardt
ISBN : 9783836608251
Genre : Business & Economics
File Size : 30.88 MB
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Inhaltsangabe:Abstract: Protagonists like Bauhofer proclaim Reputation Management as the strategic asset in the competition of the 21st century . Fombrun observes that since the last decade intangible assets like patents, technology and reputation got more and more into the business focus. Assuming that the reasons for that are similar, he concludes that they enable companies to create competitive advantages. This gains in importance due to increasing competition in global companies as well as in saturated markets. Despite of being an apparently new topic reputation is not new at all. Taking a closer look reputation is even as old as humankind is: Every single person has a reputation. It makes us more predictable for others, which is a necessity for a running society. Reputation is transferable on organisations, institutions and companies of any size because all of them are characterised by being an artefact of a group of people with similar interests or aims. The roots of Reputation Management go back to the year 578 when the first known company, the Japanese building company Kongo Gumi, started its business by being asked to build a temple. At this time there was no competition in a present sense and the detailed circumstances cannot be reconstructed any more, but it is obvious that this company was ordered due to reasons which convinced the client that they have the potential to make it. More than a millennium later, in 1766, Adam Smith observed two important things in trade: First, cheating is not profitable because one single cheat costs more contracts than it is possible to win at the same time. Second, the disposition to cheat a customer depends on the frequency of deals they make together. Smith recognised that there is a correlation between the behaviour of traders and their economical success which both are dependent from the amount of information exchanged. With this observation, he laid the cornerstone for Reputation Management. However, it took more than 200 further years until the subject came up on business agendas. Up to the fifties, the SELLERS MARKET situation in western industrialised countries did not request to take much care about reputation issues. Companies were busy to distribute their goods and satisfy basic customer demands. This situation lasted during the following two decades although competition increased and customers became more selective. The eighties finally rang in a paradigm shift. Globalisation was [...]
Category: Business & Economics

Venture Capital Handbook

Author : David Gladstone
ISBN : 0130654930
Genre : Business & Economics
File Size : 80.59 MB
Format : PDF, Kindle
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In Venture Capital Handbook: Revised and Updated Edition, leading venture capitalist David Gladstone and Laura Gladstone walk you step-by-step through the entire VC funding process, showing exactly how to get funded fast -- without the trauma. This end-to-end update of the classic VC guide covers the latest techniques, tax rules -- and, above all, marketplace realities.
Category: Business & Economics

Corporate Social Responsibility And Corporate Governance

Author : Lorenzo Sacconi
ISBN : 9780230302112
Genre : Business & Economics
File Size : 82.96 MB
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Corporate social responsibility is examined in this book as multi-stakeholder approach to corporate governance. This volume outlines neo-institutional and stakeholder theories of the firm, new rational choice and social contract normative models, self regulatory and soft law models, and the advances from behavioural economics.
Category: Business & Economics

Corporate Reputation And Competitiveness

Author : Rosa Chun
ISBN : 9781136863356
Genre : Business & Economics
File Size : 43.64 MB
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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Category: Business & Economics

Pharmaceutical Marketing

Author : Ross Mullner
ISBN : 9781845448554
Genre : Business & Economics
File Size : 79.72 MB
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The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)
Category: Business & Economics