Public Relations For Dummies

Download Public Relations For Dummies ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to Public Relations For Dummies book pdf for free now.

Public Relations For Dummies

Author : Eric Yaverbaum
ISBN : 111805279X
Genre : Business & Economics
File Size : 51.10 MB
Format : PDF, ePub, Mobi
Download : 771
Read : 594

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Category: Business & Economics

Public Relations For Dummies

Author :
ISBN : OCLC:1091210457
Genre :
File Size : 84.11 MB
Format : PDF, Kindle
Download : 355
Read : 1270

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis.
Category:

Public Relations Kit For Dummies

Author : Eric Yaverbaum
ISBN : 0764552775
Genre : Business & Economics
File Size : 34.91 MB
Format : PDF, ePub, Mobi
Download : 614
Read : 1324

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Category: Business & Economics

Consulting For Dummies

Author : Bob Nelson
ISBN : 1118051912
Genre : Business & Economics
File Size : 56.58 MB
Format : PDF, ePub
Download : 314
Read : 1214

Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.
Category: Business & Economics

Job Searching With Social Media For Dummies

Author : Joshua Waldman
ISBN : 9781118678572
Genre : Business & Economics
File Size : 41.29 MB
Format : PDF, Docs
Download : 869
Read : 1326

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. Takes the mystery out of Facebook, Twitter, and LinkedIn Offers advice on how to brand yourself online Includes coverage of the latest changes to social platforms and websites If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.
Category: Business & Economics

Starting And Running A Small Business For Canadians For Dummies All In One

Author : John Aylen
ISBN : 9781118223895
Genre : Business & Economics
File Size : 32.76 MB
Format : PDF, ePub
Download : 588
Read : 1276

The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
Category: Business & Economics

Twitter For Dummies

Author : Laura Fitton
ISBN : 9781118960097
Genre : Computers
File Size : 79.42 MB
Format : PDF, Mobi
Download : 784
Read : 512

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Category: Computers

Professional Blogging For Dummies

Author : Susan J. Getgood
ISBN : 9780470901502
Genre : Computers
File Size : 69.64 MB
Format : PDF
Download : 804
Read : 582

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
Category: Computers

Divorce For Dummies

Author : John Ventura
ISBN : 0470485361
Genre : Family & Relationships
File Size : 49.28 MB
Format : PDF, Mobi
Download : 247
Read : 1111

Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.
Category: Family & Relationships

Office 2011 For Mac For Dummies

Author : Bob LeVitus
ISBN : 1118048644
Genre : Computers
File Size : 21.16 MB
Format : PDF, ePub, Docs
Download : 223
Read : 465

Get started with Office 2011 for Mac and discover the creative possibilities The leading suite of productivity software for the Mac, Microsoft Office helps users complete common business tasks, including word processing, e-mail, presentations, financial analysis, and much more. Office 2011 for Mac For Dummies is the perfect companion for Microsoft Office for Mac users upgrading to the newest version, new computer users, and those who may have switched from the Windows version of Office. Written by one of the most popular gurus in the Mac community, Bob "Dr. Mac" LeVitus, the book explains every 2011 application so you can become savvy in no time. Addresses ways to refine and edit documents with Word Explains how to add pizzazz to your slide shows with PowerPoint Guides you through crunching numbers and data with Excel Demonstrates how to send, receive, and manage your e-mail on Outlook Encourages you to organize your contact information, schedule your time, and more With Office 2011 for Mac For Dummies, you'll learn everything you need to know to make the most of Office on your Mac!
Category: Computers

Introduction To Public Relations And Advertising

Author : D F du Plessis
ISBN : 0702155578
Genre : Business & Economics
File Size : 54.65 MB
Format : PDF
Download : 925
Read : 680

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Category: Business & Economics

Nonprofit Law And Governance For Dummies

Author : Jill Gilbert Welytok
ISBN : 111805136X
Genre : Business & Economics
File Size : 24.32 MB
Format : PDF, ePub, Mobi
Download : 706
Read : 1235

As the number and size of nonprofit organizations continues to grow, NFPs are coming under ever-increasing government scrutiny. Soon Congress will require that nonprofits comply with rigorous accounting and governance standards very similar to those set forth for for-profits in the Sarbanes-Oxley Act. If you work for a nonprofit and are concerned about meeting impending changes to tax and finance standards governing NFPs this book is for you. In simple, straight-forward language, this guide demystifies the often perplexing world of nonprofit governance in the age of Sarbanes-Oxley. Author, Jill Gilbert Welytok, an attorney who heads the Sarbanes-Oxley division of a major Midwest law firm, walks you step-by-step through the process of evaluating your governance structures. She arms you with tips and strategies for adopting uniform standards under current governance and tax laws, while preparing you for any upcoming changes. She shows you how to protect your tax status and reassure donors and volunteers while staying true to your organization’s mission. And she fills you in on what you need to know to: Comply with state laws and regulations Get and keep tax–exempt status Avoid lawsuits and other legal landmines Handle the media Anticipate future trends Make sense of the Sarbanes–Oxley act Including sample nonprofit bylaws and a complete audit committee report, Nonprofit Law & Governance for Dummies, Second Edition is an indispensable survival tool for 21st century nonprofits.
Category: Business & Economics

Office 2008 For Mac For Dummies

Author : Bob LeVitus
ISBN : 1118052471
Genre : Computers
File Size : 21.89 MB
Format : PDF, Kindle
Download : 964
Read : 482

Office 2008 for Mac is here, with great new enhancements to all your favorite office productivity tools. Who better than “Dr. Mac, “Bob LeVitus, to show you how to load and use them all? From choosing the best version for your needs to managing your life with your online calendar, Office 2008 For Mac For Dummies covers what you need to know. It compares the Student/Teacher Edition, Standard Edition, and Professional Edition, then walks you through installing your preferred version and keeping it up to date. You’ll find out all the things you can do with Word, Excel, PowerPoint, and Entourage, and how to use them all together to get the most bang for your Office buck. Get top-flight advice on: Using the Project Gallery Creating documents using templates, tables, styles, and text boxes Checking grammar and using the Thesaurus Making Web pages with Word Building slide shows that include sound, movies, and images Giving your presentation, or exporting it as a movie or PDF Entering, formatting, and editing data in spreadsheet cells Sprucing up your charts Setting up Entourage for e-mail and newsgroups Coordinating your projects and tracking progress Whether you’re new to Office or moving up from an earlier version, this is the guide for you!
Category: Computers

Public Relations

Author : Edward L. Bernays
ISBN : 9780806189826
Genre : Business & Economics
File Size : 55.53 MB
Format : PDF, Docs
Download : 746
Read : 361

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Category: Business & Economics

Business

Author : 布卢姆斯伯里出版公司
ISBN : 7800736598
Genre : Business
File Size : 60.8 MB
Format : PDF, Docs
Download : 113
Read : 1264

责任者取自版权页。
Category: Business

Expert Podcasting Practices For Dummies

Author : Tee Morris
ISBN : 0470259191
Genre : Computers
File Size : 51.38 MB
Format : PDF, ePub
Download : 682
Read : 1045

If you once dreamed of a broadcasting career, or if you’re passionate about a cause you want to share with the world, podcasting may be just what you’re looking for. But it’s not as simple as picking up a microphone—at least, not if you want great results. So pick up Expert Podcasting Practices For Dummies instead, and discover the secrets of producing professional podcasts! This plain-English guide shows you how to record like a pro, build an audience, and maybe even generate some revenue from your podcasting passion. If you're ready to go live with what you have to say, here's how to create podcasts that appeal to a large audience, sound top-notch, and communicate a message. Find out what equipment you need, how to promote your podcast, and how to: Choose a topic and decide whether to narrow or expand your focus Sort and filter information about your subject matter Set up a recording studio Record with pro-level software and hardware Produce your show with sound effects, music, and appropriate sound balance Create a video podcast Craft a targeted distribution, marketing, and promotional plan Promote your business or a nonprofit group Turn your podcasting hobby into a moneymaking venture by selling ads or products on your podcasts, or by using them to promote your own skills There’s a lot to think about if you’re considering creating podcasts that will stand out and get noticed. With this guide by your side, your star status is much closer. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Category: Computers

Retail Business Kit For Dummies

Author : Rick Segel
ISBN : 9780470525753
Genre : Business & Economics
File Size : 64.10 MB
Format : PDF, ePub, Docs
Download : 958
Read : 383

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Category: Business & Economics

Australian Politics For Dummies

Author : Nick Economou
ISBN : 9781742468839
Genre : Political Science
File Size : 81.91 MB
Format : PDF, ePub, Mobi
Download : 957
Read : 1266

Created especially for the Australian customer! Understand the Australian political system and make your vote count Get to grips with the good, the bad and the ugly of Australian politics! Whether you're a seasoned political punter or a voting novice, this is your essential guide to understanding politics in Australia. Master the ins and outs of elections, parties and policies, and learn to discuss the big issues in no time. You have to vote — now learn whyand how. Decipher political terminology — clear explanations of the houses of parliament, voting systems and more Learn how Australia's political system evolved — how Westminster and Washington were combined to produce 'Washminster' Appreciate parliamentary roles — what the Whips do and just what the Usher of the Black Rod is Find out who holds the purse strings — how federal and state governments work out who pays for what Understand how political parties work — the differences between Labor and Liberal, and what coalition politics is Discover what's meant by the balance of power — how minor parties and independents contribute to politics Determine how your vote is counted — the difference between preferential voting and proportional representation Work out the media's role — how the media reports, interprets and sways political outcomes Open the book and find: Key points about past and current political hot topics Explanations of the Australian Constitution, including the crisis of 1975 Plans of the houses of parliament so you know who sits where Analysis of how the major Australian political parties came about A concise description of the electoral pendulum Graphic descriptions of the different ballot papers A comprehensive glossary of political terms and jargon Learn to: Identify what makes the Australianpolitical system tick Distinguish between the differentpolitical parties Understand the influence of the media in Australian politics Cast your vote with confidence
Category: Political Science

Forensic Accounting For Dummies

Author : Frimette Kass-Shraibman
ISBN : 9781118027271
Genre : Business & Economics
File Size : 35.10 MB
Format : PDF, ePub
Download : 732
Read : 783

A practical, hands-on guide to forensic accounting Careers in forensic accounting are hot-US News & World Report recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants perform specialized audits, and assist in all kinds of civil litigation, and are often involved in terrorist investigations. Forensic Accounting For Dummies will track to a course and explain the concepts and methods of forensic accounting. Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries to economic crime What to do if you find or suspect financial fraud in your own organization Determining what is fraud and how to investigate Whether you're a student pursuing a career in forensic accounting or just want to understand how to detect and deal with financial fraud, Forensic Accounting For Dummies has you covered.
Category: Business & Economics

Marketing For Dummies

Author : Alexander Hiam
ISBN : 9781118880654
Genre : Business & Economics
File Size : 60.31 MB
Format : PDF, Docs
Download : 637
Read : 285

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
Category: Business & Economics