Public Relations And Online Engagement

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Public Relations And Online Engagement

Author : Amber L. Hutchins
ISBN : 9781000437607
Genre : Business & Economics
File Size : 51.39 MB
Format : PDF, ePub, Mobi
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As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
Category: Business & Economics
Public Relations and Online Engagement
Language: en
Pages: 88
Authors: Amber L. Hutchins, Natalie T. J. Tindall
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: Routledge

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume
Public Relations and Online Engagement
Language: en
Pages: 96
Authors: Amber L. Hutchins, Natalie T. J. Tindall
Categories: Business & Economics
Type: BOOK - Published: 2021 - Publisher: Routledge

"As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume
The Role of Leadership in Building Inclusive Diversity in Public Relations
Language: en
Pages: 244
Authors: Nilanjana Bardhan, Karla Gower
Categories: Business & Economics
Type: BOOK - Published: 2022-07-28 - Publisher: Taylor & Francis

This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that diversity and inclusion efforts cannot succeed without leadership support that commits to and assumes responsibility and accountability for the structural and
The Book of Business Awesome / The Book of Business UnAwesome
Language: en
Pages: 272
Authors: Scott Stratten, Alison Kramer
Categories: Business & Economics
Type: BOOK - Published: 2012-07-17 - Publisher: John Wiley & Sons

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of
Public Relations and Participatory Culture
Language: en
Pages: 266
Authors: Amber Hutchins, Natalie T.J. Tindall
Categories: Business & Economics
Type: BOOK - Published: 2016-03-10 - Publisher: Routledge

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not