Product Planning Essentials

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Product Planning Essentials

Author : Kahn
ISBN : 9780765629777
Genre : Business & Economics
File Size : 65.62 MB
Format : PDF
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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Category: Business & Economics

Production Operations Management Essentials

Author : Sai Kolli
ISBN : 0878912223
Genre : Business & Economics
File Size : 56.98 MB
Format : PDF, Mobi
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REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Topics include quality management, quality control, forecasting, product/service design, process selections, aggregate planning, scheduling, advanced manufacturing, material purchasing and maintenance, and decision making.
Category: Business & Economics

Product Management Essentials

Author : Aswin Pranam
ISBN : 9781484233030
Genre : Computers
File Size : 20.26 MB
Format : PDF, Kindle
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Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Category: Computers

Essentials Of Media Planning

Author : Arnold M. Barban
ISBN : CORNELL:31924063109023
Genre : Business & Economics
File Size : 75.32 MB
Format : PDF
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In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to this edition: actual media plans by leading agencies for top new consumer and business-to-business products - Levi Dockers, Sun Microsystems, and Samsonite Luggage; an illustrated analysis of the media decision-making process; the enhanced role of database marketing in media planning to reach individual consumers with targeted messages; expanded coverage of market segmentation devices, including new VALS 2 and SMRB data; up-to-date media sources and statistics; and critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P. Authoritative and easy-to-use, Essentials of Media Planning is a "real-world", back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Category: Business & Economics

Essentials Of Marketing Management

Author : Geoffrey Lancaster
ISBN : 9781136939655
Genre : Business & Economics
File Size : 45.81 MB
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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/
Category: Business & Economics

Development Planning

Author : W. Arthur Lewis
ISBN : 9780415312998
Genre : Business & Economics
File Size : 57.23 MB
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Developing countries' economists and civil servants will find no other handbook on their job so readable and succinct"The Economist "probably the most useful book which has ever been written to show how a plan is made and what the policy requirements are for its implementation"International Affairs Many books have been published on the theory of economic development, but very little has appeared on how a Development Plan is made, what the chief snags are and what distinguishes good planning from bad. The emphasis throughout the book is on policy, although the basic techniques for making a Plan are illustrated. Much information is tabulated for ease of reading.
Category: Business & Economics

The Pdma Handbook Of New Product Development

Author : Kenneth B. Kahn
ISBN : 9781118415498
Genre : Technology & Engineering
File Size : 23.1 MB
Format : PDF
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New Product Development is one of the most important challengesfacing organizations today. The Product Development and Management Association (PDMA)Handbook of New Product Development 3rd Edition provides an exceptional review ofcutting edge topics for both new and experienced product development leaders. It offers acomprehensive and updated guide to the practices, processes and tools critical to achieving andsustaining new product/service development success in today’s world, delivering valuable informationabout the fundamentals as well as emerging practices such as venturing, virtual product development and theuse of social media in NPD. As the premier global advocate for professionals andorganizations working in the fields of new product/service development, PDMA has assembled in the Handbookunique content on the critical aspects of product development success including its2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winnersand keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone withresponsibility for product development activities, from novices looking for fundamentals to expertsseeking insights on emerging concepts, and is relevant for all functions and all product/serviceindustries.
Category: Technology & Engineering

Software Product Management Essentials

Author : Alyssa S. Dver
ISBN : 0929652010
Genre : Business & Economics
File Size : 46.43 MB
Format : PDF, Docs
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In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. This hands-on guide will help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many crucial tasks needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.
Category: Business & Economics

Essentials Of Operations Management

Author : Nigel Slack
ISBN : 9781292238883
Genre : Business logistics
File Size : 84.69 MB
Format : PDF, ePub, Mobi
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Based on the market-leading Operations Management text, this is the ideal book for those wanting a more concise introduction to the subject, focusing on essential core topics, without compromising on the authoritative, clear and highly practical approach that has become the trademark of the authors. Revised and updated to reflect the ever-changing world of operations management, the book is rooted in real-life practice with a wealth of examples and case studies from different sectors and industries around the world.
Category: Business logistics

Developing New Products Services Essentials

Author :
ISBN : 0738670081
Genre : Business & Economics
File Size : 24.32 MB
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This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
Category: Business & Economics

Essentials Of Management

Author : Harold Koontz
ISBN : 007062030X
Genre : Industrial management
File Size : 75.54 MB
Format : PDF, Kindle
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Category: Industrial management

Essentials Of New Product Management

Author : Glen L. Urban
ISBN : UOM:49015000251810
Genre : New products
File Size : 37.25 MB
Format : PDF, Kindle
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In order to achieve the best outcomes for all children and young people, schools must work in partnership with students, parents, other professionals and the wider community. In this changing landscape of education, the notion of the traditional school no longer exists. Partnership Working to Support Special Educational Needs & Disabilities looks at what is possible in this exciting new world, and how some teachers are putting into practice the best principles of multi-agency working. Supporting children and young people with special educational needs and disabilities (SEND) in this context is more vital than ever, as more children are being diagnosed with additional needs, and those working with children are aware of the need to ensure every individual is given the maximum opportunity to develop to their full potential. Filled with case studies of best practice from real schools, this book is a must-have for those looking at how to work together to achieve positive outcomes for all.
Category: New products

Essentials Of Marketing Communications

Author : Jim Blythe
ISBN : 027370205X
Genre : Business & Economics
File Size : 25.26 MB
Format : PDF
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Category: Business & Economics

Essentials Creating Of It Management Approach

Author : TOMOHISA FUJII
ISBN :
Genre : Architecture
File Size : 87.70 MB
Format : PDF, ePub
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The contents Chapter 1 IT strategy management in the IT revolution times・・・8 1.1 The IT revolution and the management・・・9 1.1.1 The Internet and the business model patent・・・9 1.1.2 The Internet and the e-commerce of the pulse tile (EC)・・・11 1.1.3 IT management・・・13 1.2 The pot of the management information learning which is indispensable to IT engineer ・・・17 1.2.1 Why do we fail in the implementation of IT system? ・・・17 1.2.2 The basic concept in case of management for IT management・・・21 Chapter 2 Strategic management concept and IT management・・・25 2.1 The business management technique utilization and IT management・・・26 2.1.1 The relation between the business activity process and the business management technique ・・・26 2.1.2 The direction of the paradigm shift by the business activity・・・28 2.2 The practicing 4 corner viewpoint about IT management・・・31 2.2.1 To get the object area and the aim of making IT.・・・31 2.2.2 The 4 corner viewpoint which explores the essence of IT・・・34 2.2.3 It does a focus to the cost.・・・38 2.2.4 We have a focus to the quality・・・40 2.2.5 We focus to the interface.・・・42 2.2.6 We focus to the speed.・・・43 Chapter3 The approach of the practice which leads IT management to the success by 7 steps・・・46 3.1 The 1st step・・・47 - The analysis evaluation of the inside and the external environment - 3.1.1The analysis evaluation of the business environment ・・・47 3.1.2 Balanced scorecard・・・50 3.2 The 2nd step・・・54 - Business model design - 3.2.1 The business model design・・・54 3.2.2 4P&4C・・・57 3.2.3 E- market place・・・60 3.2.4 CRM・・・63 3.2.5 The benchmarking・・・66 3.3 The 3rd step・・・69 - Data architecture design - 3.3.1 The data architecture design・・・69 3.3.2 Data warehouse &Big Data・・・71 3.3.3 XML・・・74 3.4 The 4th step・・・73 - Application architecture design - 3.4.1 The application architecture design ・・・77 3.4.2 The concurrent engineering・・・80 3.4.3 ABC/ABM・・・85 3.4.4 ERP・・・88 3.5 The 5th step・・・87 3.5.1 Technology strategy design ・・・91 3.5.2 PDM・・・94 3.5.3 The out-sourcing・・・97 3.5.4 The mobile computing・・・100 3.5.5 SFA/CTI・・・102 3.6 The 6th step・・・105 3.6.1 The organization strategy design out of the in-house ・・・105 3.6.2 The supply chain management (SCM) ・・・107 3.6.3 The TOC theory・・・110 3.6.4 The extranet・・・113 3.6.5 3PL・・・115 3.7 The 7th step・・・118 - IT cash flow management design - 3.7.1 The IT cash flow management design・・・118 3.7.2 The cash-flow management・・・120 3.8 The essence of the approach by the practice 7 step・・・123 3.8.1 You can grasp the whole picture of the practice 7 step.・・・123 Chapter 4 BASIC design of the operation management・・・124 4.1 The business model and the operation management・・・125 4.1.1 The source of the business model is in the operation management.・・・125 4.1.2 The feature of the operation・・・127 4.1.3 The becoming information-oriented strategy to support the cross cooperation of the operation management ・・・127 4.2 BASIC design of the feature of the operation management・・・131 4.2.1 The knowledge management which is charged with a role of the creation of the knowledge assets・・・133 4.2.2 The asymmetry and the customer relationship management of the information・・137 4.2.3 The Web strategy of GM which aims at the shortening the period and the inventory reduction・・・140 4.2.4 The business process & value chain management to aim at the additional value creating maximization・・・142 4.2.5 The Net procurement to have pursued the optimization and the prediction of demand precision of the parts supply・・・146 4.3 BASIC design of the woof feature of the operation management・・・149 4.3.1 The cost & resource management which aimed at the total-optimization・・・149 Chapter 5 The industry trend and the standard trend of the Net procurement・・・153 The target of the Net procurement and the influence over the industry 5.1.1 The menace of e -the series・・・154 5.2 The pool of the Net procurement in the automotive industry・・・157 5.2.1 Covisint and JNX.・・・157 5.3 The change of Net procurement by the information industry, electron and the electrical industry・・・159 5.3.1 RosettaNet・・・159 Cpapter 6 e Business case study・・・162 6.1 The Internet business in the automotive industry・・・163 6.1.1 The Net procurement by the automobile manufacturer・・・163 6.2 e- business of electron and the electrical industry・・・166 6.2.1 the application service which provides B to B SCM for the member company・・・166 6.2.2 The Net procurement system by Web-EDI・・・170 6.3 The e business of the wholesale and retail industry・・・173 6.3.1 The increase in efficiency of the ordering of the book wholesale by the mobile computing ・・・173 6.3.2 The decentralization of power type information utilization strategy of the clothes manufacturer・・・175 This book aims at getting the basic knowledge of the IT strategic management and moreover academic essence about IT approach for IT engineer and IT consultant. IT management ability is required to coordinate IT for the strategic management. This manual shows IT framework, and moreover the idea of the system-thinking, In chapter 1, you can get the business management technique and IT management framework. In chapter 2, you can receive the relation between IT management and strategic management concept. Chapter 3 clarifies the approach of the practice which leads IT management to the success by 7 steps. The approach of IT strategic management consists of 7 steps. In each steps there exists the strategic design for optimization of operation processes and strategic management. These strategic design steps are related to strategic management concepts which are suitable for each operation process. In chapter 5, while taking the standardization trend of the latest industry trend and the standard of the Net procurement, it clarifies the essence of the e business. I n chapter 6,you can read e Business case study in the Internet business in the automotive and electrical industry and so on. Author : TOMOHISA FUJII RESISTERD MANAGEMENT CONSULTANT IT COODINATOR SYSTEM ANALYST
Category: Architecture

Essentials Of Supply Chain Management

Author : Michael H. Hugos
ISBN : 0470893710
Genre : Business & Economics
File Size : 41.77 MB
Format : PDF, Docs
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Fully revised and expanded, the Second Edition contains valuable tips, techniques, illustrative real-world examples, exhibits, and best practices. This handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in supply chain management. "Michael Hugos presents the core concepts and techniques of supply chain management in a clear, concise, and easily readable style for those desiring an introduction to the subject or for those wanting to refine their understanding and application of supply chain issues. The case studies and executive insights are very useful in illustrating how to effectively employ supply chains to enable companies to accomplish their business goals." -Perry J. Gaid, Vice President of Purchasing, OneSource Facility Services, Inc. "My company is involved in both manufacturing and distribution. Mr. Hugos's book provides a valuable framework of concepts and techniques that people at all levels of the company can use to organize and improve our supply chain management capabilities and tie them to our business strategy." -Grant Watkinson, Ph.D., President, Coastwide Laboratories, Inc. Praise for the First Edition "An excellent introduction into supply chain management . . . a book you should own and loan out to others frequently." -Supply Management "In clear and concise prose, this lean book outlines the most crucial tenets and concepts of supply chain management." -Supply Chain Management Review The Wiley Essentials Series-because the business world is always changing...and so should you.
Category: Business & Economics

Essentials Of Logistics And Management

Author : Francis-Luc Perret
ISBN : 1420046195
Genre : Business & Economics
File Size : 79.1 MB
Format : PDF
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This text provides an investigation into the knowledge required to maximise the practice of logistics towards the ends of contributing to a company's growth. The text elaborates upon a conceptual framework in which all stakes and themes of logistics are analysed.
Category: Business & Economics