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Producing Online News

Author : Ryan Thornburg
ISBN : 9781506327259
Genre : Language Arts & Disciplines
File Size : 30.46 MB
Format : PDF, ePub
Download : 598
Read : 1104

Building on a foundation of news stories, Producing Online News shows students how to use the right tools to get the right information to the right people at the right time. The goal is to become a full-fledged online news producer and transform stories into a complete news experience for an ever more demanding audience. Ryan Thornburg, a journalism trainer who has managed the websites of top news organizations, hones the skills students need to produce stories using multimedia, interactivity and on-demand delivery- online journalism's three pillars. Practical instructions show students not just how to use the tools but also how to make good journalistic choices in applying them. The book works for courses specifically in online journalism or for any journalism course that incorporates multiple platforms.
Category: Language Arts & Disciplines

Magazine Writing

Author : Christopher D. Benson
ISBN : 9781136191220
Genre : Language Arts & Disciplines
File Size : 56.9 MB
Format : PDF
Download : 449
Read : 1187

What does it take to launch a career writing for magazines? In this comprehensive, up-to-date introduction to magazine writing, students will learn everything from the initial story pitch all the way through to the final production, taking with them the essential tools and skills they will need for today’s rapidly changing media landscape. Written by a team of experienced writers and editors, Magazine Writing teaches the time-tested rules for good writing alongside the modern tools for digital storytelling. From service pieces to profiles, entertainment stories and travel articles, it provides expert guidance on topics such as: developing saleable ideas; appealing to specific segments of the market; navigating a successful pitch; writing and editing content for a variety of areas, including service, profiles, entertainment, travel, human interest and enterprise Chock full of examples of published works, conversations with successful magazine contributors and bloggers, and interviews with working editors, Magazine Writing gives students all the practical and necessary insights they need to jumpstart a successful magazine writing career.
Category: Language Arts & Disciplines

Social Media Communication

Author : Jeremy Harris Lipschultz
ISBN : 9781315388137
Genre :
File Size : 81.73 MB
Format : PDF, ePub, Docs
Download : 661
Read : 535

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:

Rtnda Communicator

Author :
ISBN : IND:30000070501501
Genre : Broadcast journalism
File Size : 24.57 MB
Format : PDF, Kindle
Download : 319
Read : 1278

Category: Broadcast journalism

For The Win

Author : Kevin Werbach
ISBN : 9781613630228
Genre : Business & Economics
File Size : 63.38 MB
Format : PDF, Kindle
Download : 901
Read : 1240

Take your business to the next level—for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
Category: Business & Economics

Broadcasting Cable

Author :
ISBN : UOM:39015079661057
Genre : Broadcasting
File Size : 56.61 MB
Format : PDF, ePub
Download : 235
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Category: Broadcasting

The Hollywood Reporter

Author :
ISBN : STANFORD:36105133495718
Genre : Motion pictures
File Size : 76.85 MB
Format : PDF, ePub, Docs
Download : 420
Read : 1054

Category: Motion pictures

The Software Encyclopedia

Author : R.R. Bowker Company
ISBN : UOM:39015081529912
Genre : Computer programs
File Size : 42.50 MB
Format : PDF, Mobi
Download : 174
Read : 234

Category: Computer programs

Automotive News

Author :
ISBN : UCSD:31822035794593
Genre : Automobiles
File Size : 23.20 MB
Format : PDF, ePub
Download : 531
Read : 901

Category: Automobiles