Planet Google

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Planet Google

Author : Randall Stross
ISBN : 9781416546962
Genre : Business & Economics
File Size : 29.17 MB
Format : PDF, Kindle
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Draws on interviews with Google's CEO and the heads of its newest businesses to trace the story of the company's ambitions and influence, covering such topics as its acquisition of YouTube and its role in reshaping business and culture.
Category: Business & Economics

People Planet Profit

Author : Peter Fisk
ISBN : 9780749458638
Genre : Business & Economics
File Size : 66.19 MB
Format : PDF
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Read : 172

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
Category: Business & Economics

Planet Google

Author : Randall E. Stross
ISBN : 1843549824
Genre : Internet industry
File Size : 42.83 MB
Format : PDF
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Google is the most significant, most innovative and most ambitious company of the Internet Age. In Planet Google, Randall Stross investigates Google's pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information. But will Google use its power in its customers' best interests? With unprecedented access to those who have spearheaded Google's initiatives, Planet Google is a fascinating and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for out culture at large.
Category: Internet industry

Planet Entrepreneur

Author : Steven D. Strauss
ISBN : 9781118789520
Genre : Business & Economics
File Size : 33.65 MB
Format : PDF, ePub, Docs
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This in-depth resource, featuring real examples and stories, explains the current global entrepreneurial revolution, what the emerging markets are and how to tap into it to achieve success.
Category: Business & Economics

Hacking Planet Earth

Author : Thomas M. Kostigen
ISBN : 9780525538363
Genre : Science
File Size : 75.94 MB
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An exploration of the cutting-edge technology that will enable us to confront the realities of climate change. For decades scientists and environmentalists have sounded the alarm about the effects of global warming. We are now past the tipping point. As floods, storms, and extreme temperatures become our daily reality, "Reduce, Reuse, Recycle" efforts aren't enough anymore. In Hacking Planet Earth, New York Times bestselling author Thomas Kostigen takes readers to the frontlines of geoengineering projects that scientists, entrepreneurs, engineers, and other visionaries around the world are developing to solve the problems associated with climate change. From giant parasols hovering above the Earth to shield us from an unforgiving sun, to lasers shooting up into clouds to coax out much-needed water, Kostigen introduces readers to this inspiring work and the people who are spearheading it. These futurist, far- thinking, world-changing ideas will save us, and Hacking Planet Earth offers readers their new vision for the future.
Category: Science

The Future Of Management

Author : Gary Hamel
ISBN : 9781422148006
Genre : Business & Economics
File Size : 72.19 MB
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What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century—centered on control and efficiency—no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management. Hamel explains how to turn your company into a serial management innovator, revealing: The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change. The toxic effects of traditional management beliefs. The unconventional management practices generating breakthrough results in “modern management pioneers.” The radical principles that will need to become part of every company’s “management DNA.” The steps your company can take now to build your “management advantage.” Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.
Category: Business & Economics

Hbase The Definitive Guide

Author : Lars George
ISBN : 9781449315221
Genre : Computers
File Size : 76.35 MB
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If you're looking for a scalable storage solution to accommodate a virtually endless amount of data, this book shows you how Apache HBase can fulfill your needs. As the open source implementation of Google's BigTable architecture, HBase scales to billions of rows and millions of columns, while ensuring that write and read performance remain constant. Many IT executives are asking pointed questions about HBase. This book provides meaningful answers, whether you’re evaluating this non-relational database or planning to put it into practice right away. Discover how tight integration with Hadoop makes scalability with HBase easier Distribute large datasets across an inexpensive cluster of commodity servers Access HBase with native Java clients, or with gateway servers providing REST, Avro, or Thrift APIs Get details on HBase’s architecture, including the storage format, write-ahead log, background processes, and more Integrate HBase with Hadoop's MapReduce framework for massively parallelized data processing jobs Learn how to tune clusters, design schemas, copy tables, import bulk data, decommission nodes, and many other tasks
Category: Computers

Business Week

Author :
ISBN : UCLA:L0100911445
Genre : Business
File Size : 29.83 MB
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Category: Business

From Corporate To Social Media

Author : Marisol Sandoval
ISBN : 9781317936053
Genre : Social Science
File Size : 57.41 MB
Format : PDF, ePub, Mobi
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The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.
Category: Social Science


Author :
ISBN : NWU:35556039058995
Genre : Current events
File Size : 62.21 MB
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Category: Current events

Minor Planet Circulars

Author :
ISBN : UOM:39015019244519
Genre : Asteroids
File Size : 84.13 MB
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Category: Asteroids

The Search

Author : John Battelle
ISBN : 110121841X
Genre : Computers
File Size : 27.73 MB
Format : PDF, Mobi
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What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. From the Trade Paperback edition.
Category: Computers

Acsm Bulletin

Author :
ISBN : STANFORD:36105132727996
Genre : Cartography
File Size : 61.22 MB
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Category: Cartography

Search Engine Marketing

Author : Andreas Ramos
ISBN : 0071597344
Genre : Business & Economics
File Size : 77.17 MB
Format : PDF, Mobi
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Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords
Category: Business & Economics

Google Power

Author : Chris Sherman
ISBN : 9780072264418
Genre : Computers
File Size : 31.40 MB
Format : PDF, Kindle
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Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.
Category: Computers

Coloradousa Co

Author : Thomas Chi
ISBN : 9781463620660
Genre :
File Size : 21.25 MB
Format : PDF, ePub
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The most talented Creative Directors in Silicon Valley met in a conference room next to my office to create the first advertisements for Adobe Illustrators version for Windows known as Illustrator 7.0. The slogan we picked after a night of North Beach pizza with Molson's beer was "I Do Windows." The Creative Directors began to call their collaboration KR8V (Creative). Before Illustrator 7.0, Adobe software was Mac based for Apple computers. Our team was going to change all that. Not only with online banner ads, standup cutouts made of thick cardboard, but a rebate ad. Online banners in 1997 were selling for $1200 to $1800 per ad to create with Adobe Photoshop. The rebate program would be Adobe System's first. This project opened up the doors to other Adobe Departments. KR8V Creative Directors were asked to design the first websites, Internet advertisement as well as print ads for PageMaker, PageMill, and soon eSchwab. Winners of the rebate campaign won a trip to Paris, France, because the promotion went beyond the high tech technology of San Francisco Bay Area connected to Adobe's headquarters in San Jose, California. The advertising campaign was going to be worldwide. By the end of the week, we were receiving orders from Charles Schwab International Electronic Brokerage. The calls came from eSchwab to make tutorial CDs that would be mailed out to investors so as to teach the investors to barter online instead of with a broker. The languages evolved from English only to Mandarin Chinese and Spanish for the Latin American investors. Seventy percent of the staff was let go in some brokerage firms. Brokers didn't have to engage in conversations with clients if the investors were invited online. Investing over the Internet was the web portal to the future. The portal was nicknamed vertical, because of the emphasis on financial news, monetary policy, and stock market events. By being a gateway to money, the firm focused with a digital precision. Soon Memphis hospitals were coming to us to create a portal called Phyve, Digital Medical Systems, and Baptist Medical. The programmers brought account executives from Nashville, Tennessee. The buildings involved with the industry's recording of country music on a space called Music Row wanted us to create radio stations across the Internet. COR Medical researched a portal in Santa Barbara, California. The world leader in atomic force microscopes made me their first Webmaster to create a public portal to the Nanotechnology as well as an Internal Portal that was only made available to employees with a log in number and password. The servers were advancing quickly. After buying servers from Dell Computers, we had the top technician from Dell's Headquarters in Texas stay with us for one week so that we could learn about the advancements made on the web server technology by Dell. The concentration on servers was the way of the future for companies relying on computer technology.

In Translation

Author : Esther Allen
ISBN : 9780231535021
Genre : Language Arts & Disciplines
File Size : 60.7 MB
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The most comprehensive collection of perspectives on translation to date, this anthology features essays by some of the world's most skillful writers and translators, including Haruki Murakami, Alice Kaplan, Peter Cole, Eliot Weinberger, Forrest Gander, Clare Cavanagh, David Bellos, and José Manuel Prieto. Discussing the process and possibilities of their art, they cast translation as a fine balance between scholarly and creative expression. The volume provides students and professionals with much-needed guidance on technique and style, while affirming for all readers the cultural, political, and aesthetic relevance of translation. These essays focus on a diverse group of languages, including Japanese, Turkish, Arabic, and Hindi, as well as frequently encountered European languages, such as French, Spanish, Italian, German, Polish, and Russian. Contributors speak on craft, aesthetic choices, theoretical approaches, and the politics of global cultural exchange, touching on the concerns and challenges that currently affect translators working in an era of globalization. Responding to the growing popularity of translation programs, literature in translation, and the increasing need to cultivate versatile practitioners, this anthology serves as a definitive resource for those seeking a modern understanding of the craft.
Category: Language Arts & Disciplines

Google Earth Outreach And Activism

Author : Catherine Summerhayes
ISBN : 9781441134974
Genre : Social Science
File Size : 53.60 MB
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In order to be able to communicate and engage with each other via new communicative spaces such as Google Earth, we need to understand as much as possible about how they work as cultural texts: how and why we make them and how we respond to them. Launched in 2005, Google Earth is a virtual globe, map and geographical information program, mapping the Earth by the superimposition of images obtained from satellite imagery and aerial photography. By addressing the sociopolitical issues at stake in society's use of social websites, the author provides the first ever extended close reading of Google Earth as a powerful player in the communication realm of social media. By grounding the context of its military pre-history, its construction, its links to other similar world-making sites such as Google Maps and how it is perceived critically by social scientists, it is imperative to understand how social networking and information sites work in socio and geo-political contexts if society is to use these sites effectively and for the public good.
Category: Social Science