PERSUASION

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Persuasion Und Wissenschaft

Author : Günther Kreuzbauer
ISBN : 3825895785
Genre : Persuasion (Rhetoric)
File Size : 85.70 MB
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Category: Persuasion (Rhetoric)

Persuasion Across Genres

Author : Helena Halmari
ISBN : 9027253730
Genre : Language Arts & Disciplines
File Size : 82.95 MB
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Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Category: Language Arts & Disciplines

Persuasion

Author : Daniel J. O'Keefe
ISBN : 0761925392
Genre : Psychology
File Size : 28.67 MB
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
Category: Psychology

Persuasion And Healing

Author : Jerome D. Frank
ISBN : 0801846366
Genre : Psychology
File Size : 71.25 MB
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"Anyone treating patients or engaging in clinical research to develop new drug or psychosocial treatments should take a few hours to absorb, once again, the brilliance of Persuasion and Healing." -- American Journal of Psychiatry
Category: Psychology

The Persuasion Handbook

Author : James Price Dillard
ISBN : 0761920064
Genre : Philosophy
File Size : 73.96 MB
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The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.
Category: Philosophy

Persuasion In Practice

Author : Kathleen Kelley Reardon
ISBN : 0803933177
Genre : Language Arts & Disciplines
File Size : 85.86 MB
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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
Category: Language Arts & Disciplines

Persuasion In Advertising

Author : John O'Shaughnessy
ISBN : 0415322235
Genre : Business & Economics
File Size : 30.5 MB
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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Category: Business & Economics

Mansfield Park And Persuasion

Author : Judy Simons
ISBN : 031217344X
Genre : Literary Criticism
File Size : 61.8 MB
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By examining Jane Austen's texts in the light of key developments in cultural, historicist, and feminist theory, this volume both provides a view of Austen as a traditionalist and simultaneously argues for MANSFIELD PARK and PERSUASION as radical works which address contemporary politics of culture and gender in exciting collocations.
Category: Literary Criticism

Persuasion Iq

Author : Kurt Mortensen
ISBN : 0814410251
Genre : Business & Economics
File Size : 30.27 MB
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Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment-the most comprehensive persuasion resource available today-he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to: * read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business success * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and-most important-hear the magical word "yes" more often! Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
Category: Business & Economics

Persuasion

Author : Jane Austen
ISBN : NYPL:33433107822334
Genre : England
File Size : 61.7 MB
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Category: England