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Owner S Guide To A Small Business Website

Author : Lisa Spann
ISBN : 9781845285593
Genre : Business & Economics
File Size : 22.64 MB
Format : PDF, ePub
Download : 228
Read : 1318

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Category: Business & Economics

The Small Business Owner S Manual

Author : Joe Kennedy
ISBN : 9781564148131
Genre : Business & Economics
File Size : 29.33 MB
Format : PDF, Kindle
Download : 636
Read : 1279

A reference resource for entrepreneurs--anyone starting or operating a business.
Category: Business & Economics

Online Or Flatline

Author : Nick Choat
ISBN : 9781945449017
Genre : Business & Economics
File Size : 39.95 MB
Format : PDF, ePub, Mobi
Download : 786
Read : 990

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible: How to set up an attractive webpage How to prioritize your social media efforts How to use review feedback to interact with customers How to optimize your ability to be found on Google How to combine traditional and digital advertising and many more Nick Choat has witnessed the evolution of digital marketing. He started at a young age, working in his parents' small, hometown grocery store in rural Tennessee, where he learned about customer service and loyalty. When he was offered a management position with Kroger, he made the bold move to exit the food industry, and took a chance on a degree in software development long before the tech boom of the 1990s. His first job was for Boeing, followed by several years consulting businesses for Ernst & Young. He was on board with Disney when they pioneered the online streaming of hi-def television, a revolutionary move when corporations were still fearful of the shifting marketplace. After realizing that he wanted to exchange his life in corporate America for one with more autonomy in his business, he bought a Sports Clips franchise and set a personal goal to empower all small business owners to utilize the tools at their fingertips. Online or Flatline gives small business owners an easy to follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.
Category: Business & Economics

The Small Business Owner S Guide To Bankruptcy

Author : Wendell Schollander
ISBN : 9781572482197
Genre : Business & Economics
File Size : 61.60 MB
Format : PDF, Docs
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The Small Business Owner's Guide to Bankruptcy explains options relating to Chapter 7 and Chapter 13 for small business owners, as well as suggesting ways to rebuild after filing for bankruptcy.
Category: Business & Economics

The Small Business Website Design Guide

Author : Lisa Pecunia
ISBN : 9780983336006
Genre : Business & Economics
File Size : 27.4 MB
Format : PDF, Docs
Download : 555
Read : 371

The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
Category: Business & Economics

Ultimate Small Business Marketing Guide

Author : James Stephenson
ISBN : 9781613080436
Genre : Business & Economics
File Size : 60.38 MB
Format : PDF, ePub, Mobi
Download : 287
Read : 253

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Category: Business & Economics

Dotnetnuke 5 User S Guide

Author : Christopher J. Hammond
ISBN : 9781118058626
Genre : Computers
File Size : 77.21 MB
Format : PDF, Kindle
Download : 883
Read : 1319

An authoritative introduction to implementing DotNetNuke Web sites, by experienced DotNetNuke implementers and trainers An impressive author team shows you how to easily build Web sites with a variety of content features - no programming experience required. If your goal is to build the site without worrying about the programming behind it, DotNetNuke 5 User's Guide gives you exactly what you need. After developing a groundwork in the DotNetNuke framework and DotNetNuke as a content management system, it provides installation and administration information. Then it takes you step by step through a variety of use cases, implementation strategies, and configuration decisions for various sites. Introduces the benefits of content management systems, open source, how DotNetNuke functions as a content management system, and DotNetNuke modules, pages, and skins Explains the installation process, options for installing DotNetNuke, and requirements, as well as administration functionality and content management fundamentals for DNN sites Examines different use cases, implementation strategies, and configuration decisions Shows how to develop and implement a personal Web site, a team or club community, a small business site, and an enterprise solution Looks at various advanced topics relevant to all use cases, ranging from advanced installation options to detailed administrative features Includes a foreword by Shaun Walker, creator of DotNetNuke and Wrox DotnetNuke series editor DotNetNuke 5 User's Guide provides the tools you need to put this valuable technology to work.
Category: Computers

Small Business Guide To Winning At Web Marketing

Author : Cyndie Shaffstall
ISBN : 9780615371924
Genre :
File Size : 44.53 MB
Format : PDF, ePub, Docs
Download : 319
Read : 623

If you're launching a new company or becoming a self-employed entrepreneur, then this book is for you. Small-business Guide to Winning at Web Marketing will help you to understand the electronic and traditional marketing landscapes and show how you can use them to benefit and grow your business. Today's marketing is a lot like playing pinball. It's not a straight shot - you have to bounce around a lot to really rack up the points and since some pins are worth more than others, you need a certain amount of skill and luck to be able to ping them more than once. In this book, you'll learn the game basics, some strategy, and a few tricks, but mastering pinball -- web marketing -- will depend entirely on how long you can keep the ball in play. I've spent 30 years as an entrepreneur - where you do it yourself because you don't have the budget for otherwise. There are thousands of search-engine optimization services that you can enlist, but you should understand the options available. There is so much where you can contribute and this will reduce the financial impact on your company that expensive contractors can have. This book starts with your web site and rolls right on through social media, social bookmarking, blogging, press releases, news announcements, printed material, QR codes, and much more. Don't flounder - you don't have time. Get this book and win at web marketing.

Making Money In Thailand

Author : Godfree Roberts Ed
ISBN : 9781456618155
Genre : Business & Economics
File Size : 28.2 MB
Format : PDF, Mobi
Download : 942
Read : 821

"His wide-ranging knowledge of the expat community is evident from the real-world examples make this book authentic. Written with the charming immediacy of someone who is passionate about the lifestyle he has chosen and wants to make the advantages of living as an active retiree in the land of smiles available to others." - Superb Guide to Retirement in Thailand - By Ian D. Griffin: Brilliant: retirement in Thailand and making money to boot!!! - By Nick Ash. "This is a great book to show you how easy it is to make money in Thailand through many well thought out and well described ideas. it is a second great book to read after reading his "how to retire in Thailand" WANT TO KNOW... What to Do Before Coming to Thailand? What it costs to live in Thailand? How to get a work visa in Thailand? Thailand's business pitfalls and opportunities? What kinds of money-making opportunities are available? How Thailand's business culture works. (Hint: not like ours). How to export from Thailand? What to export? Fifteen Ways to Start a Thai Business? What jobs are available in Thailand? What to pack and what to leave behind? Who you'll meet when you get here? How to meet other entrepreneurs in Thailand? Real Success Stories from Real People How to interact with the bureaucracy?
Category: Business & Economics