Official Newcastle United Fc Annual 2014

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Routledge Handbook Of Football Marketing

Author : Nicolas Chanavat
ISBN : 9781351972352
Genre : Business & Economics
File Size : 64.63 MB
Format : PDF, ePub, Docs
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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
Category: Business & Economics

Improving The Performance Of Sponsorship

Author : Ardi Kolah
ISBN : 9781317444718
Genre : Business & Economics
File Size : 36.45 MB
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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Category: Business & Economics

International Cases In The Business Of Sport

Author : Simon Chadwick
ISBN : 9781317623502
Genre : Sports & Recreation
File Size : 63.91 MB
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Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Category: Sports & Recreation

Principles And Practice In Eu Sports Law

Author : Stephen Weatherill
ISBN : 9780192512314
Genre : Law
File Size : 23.57 MB
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Principles & Practice in EU Sports Law provides an overview of EU Sports Law. In particular it assesses sporting bodies' claims for legal autonomy from the 'ordinary law' of states and international organisations. Sporting bodies insist on using their expertise to create a set of globally applicable rules which should not be deviated from irrespective of the territory on which they are applied. The application of the lex sportiva, which refers to the conventions that define a sport's operation, is analysed, as well as how this is used in claims for sporting autonomy. The lex sportiva may generate conflicts with a state or international institution such as the European Union, and the motives behind sporting bodies' claims in favour of the lex sportiva's autonomy may be motivated by concern to uphold its integrity or to preserve commercial gain. Stephen Weatherill's text underlines the tense relationship between lex sportiva and national and regional jurisdictions which is exemplified with specific focus on the EU. The development of EU sports law and its controversies are detailed, reinforced by the example of relevant legal principles in the context of the practice of sports law. The intellectual heart of the text endeavours to make a normative assessment of the strength of claims in favour of sporting autonomy, and the comparison between different jurisdictions and sports is evident. Furthermore the enduring dilemma facing sports lawyers running throughout the text is whether sport should be regarded as special, and in turn how (far) its special character should be granted legal recognition.
Category: Law

Yearbook Of International Organizations 2013 2014

Author : Union of International Associations
ISBN : 9004255133
Genre : Law
File Size : 70.7 MB
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Volume 1 (A and B) of the Yearbook of International Organizations covers international organizations throughout the world, comprising their aims, activities and events
Category: Law

The Guardian Index

Author :
ISBN : UOM:39015066404156
Genre : Guardian (Manchester, England)
File Size : 24.68 MB
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Category: Guardian (Manchester, England)

The Railway News

Author :
ISBN : STANFORD:36105026244595
Genre : Finance
File Size : 65.32 MB
Format : PDF
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Category: Finance

The Times Index

Author :
ISBN : UOM:39015066156707
Genre : Times (London, England)
File Size : 48.43 MB
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Indexes the Times, Sunday times and magazine, Times literary supplement, Times educational supplement, and the Times higher education supplement.
Category: Times (London, England)

Mechanics Magazine

Author : John I Knight
ISBN : ONB:+Z136962802
Genre :
File Size : 80.21 MB
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The Bookseller

Author :
ISBN : UCAL:$B230503
Genre : Bibliography
File Size : 81.54 MB
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Category: Bibliography

Transport World

Author :
ISBN : STANFORD:36105125356464
Genre : Electric railroads
File Size : 39.54 MB
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Category: Electric railroads

The Spectator

Author :
ISBN : UOM:39015024016258
Genre :
File Size : 87.85 MB
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The Engineer

Author :
ISBN : WISC:89045857489
Genre : Engineering
File Size : 21.43 MB
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Category: Engineering

The Electrical Review

Author :
ISBN : UOM:39015084632242
Genre : Electric engineering
File Size : 44.19 MB
Format : PDF, ePub
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Category: Electric engineering