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No B S Grassroots Marketing

Author : Dan S. Kennedy
ISBN : 1613081707
Genre : Business & Economics
File Size : 56.5 MB
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Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Category: Business & Economics

Exam Prep For No B S Grassroots Marketing The Ultimate No

Author : David Mason
ISBN : PKEY:QA3566896
Genre : Education
File Size : 72.20 MB
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Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). This book provides over 2,000 Exam Prep questions and answers to accompany the text No B.S. Grassroots Marketing The Ultimate No ... Items include highly probable exam items: nonverbal, lawsuit, Labor relations, greenwashing, Real estate, Ethical leadership, Disclaimer, Fracking, Lead, relativism, Layoff, Adam Smith, White-collar crime, Monsanto Protection Act, and more.
Category: Education

No B S Guide To Marketing To Leading Edge Boomers Seniors

Author : Dan S. Kennedy
ISBN : 9781613081839
Genre : Business & Economics
File Size : 87.38 MB
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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Category: Business & Economics

No B S Guide To Brand Building By Direct Response

Author : Dan S. Kennedy
ISBN : 9781613082713
Genre : Business & Economics
File Size : 24.65 MB
Format : PDF, Docs
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
Category: Business & Economics

No B S Trust Based Marketing

Author : Matt Zagula
ISBN : 1613081766
Genre : Business & Economics
File Size : 21.57 MB
Format : PDF, Kindle
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“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers • 8 ways to demonstrate trustworthiness to prospective clients • The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations • How to avoid dumb mistakes that scream “salesman” to prospects • Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? • How to keep products, services and prospects away from the avalanche of competitive and confusing information online • The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
Category: Business & Economics

More Smart Marketing

Author : Jeff Slutsky
ISBN : 0615869548
Genre :
File Size : 32.89 MB
Format : PDF
Download : 978
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More Smart Marketing is the second of a series of books that provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You'll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer service, management, operations, finance and sales and are applicable to many types of business. The goal of this book is to provide an understanding of how to run a more profitable business. We suggest that each week you read one chapter to your specific business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A "Smart Marketing Action Plan" is provided at the of most of the chapters to help you convert the ideas into action. Use these 52 chapters as "thought starters." We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army. Street Fighter Marketing:


Author :
ISBN : 0131449680
Genre : Business & Economics
File Size : 90.77 MB
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This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.
Category: Business & Economics


Author :
ISBN : CORNELL:31924083428254
Genre : Advertising
File Size : 61.35 MB
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Category: Advertising

Encyclopedia Of Children Adolescents And The Media

Author : Jeffrey Jensen Arnett
ISBN : 1412905303
Genre : Internet and children
File Size : 36.49 MB
Format : PDF, Kindle
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"From Internet censorship to sex and violence on television and in video games to debates over rock lyrics, the media and their effect on children and adolescents is one of the most widely debated issues in our society. These books present state-of-the-art research and ready-to-use facts on the media's interaction with children and adolescents. With more than 400 entries, the two volumes of this resource cover the traditional and electronic media and their controversial impact -- for good and ill -- on children and adolescents. Key features include: cross-disciplinary coverage from the fields of psychology, education, media studies and communication, sociology, and public policy; a cross-cultural perspective with contributing authors from around the globe and entries on the media in Europe and Asia; entries covering television, film, video games, the Internet and World Wide Web, magazines, music, etc.; complex and difficult topics such as violence, sex, rating systems and warning labels, attention deficit disorder, body image and eating disorders, popular music lyrics, advertising, digital music downloading, parental involvement, policymaking, child development, and much more."--From source other than the Library of Congress.
Category: Internet and children