NEW MEDIA

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New Media Old Media

Author : Wendy Hui Kyong Chun
ISBN : 0415942241
Genre : Computers
File Size : 57.25 MB
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In this history of new media technologies, leading media and cultural theorists examine new media against the background of traditional media such as film, photography, and print in order to evaluate the multiple claims made about the benefits and freedom of digital media.
Category: Computers

New Media

Author : Martin Lister
ISBN : 9780415431606
Genre : Language Arts & Disciplines
File Size : 61.65 MB
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With this text, a team of authors from the University of West England provide a comprehensive overview of the culture, technologies and history of new media and assess claims that a media and technology revolution is underway.
Category: Language Arts & Disciplines

Advertising Promotion And New Media

Author : Marla R. Stafford
ISBN : 0765613158
Genre : Business & Economics
File Size : 45.41 MB
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Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Category: Business & Economics

Handbook Of New Media

Author : Leah A Lievrouw
ISBN : 1412918731
Genre : Language Arts & Disciplines
File Size : 64.53 MB
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Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.
Category: Language Arts & Disciplines

New Media Language

Author : Jean Aitchison
ISBN : 9781134456857
Genre : Language Arts & Disciplines
File Size : 63.67 MB
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New Media Language brings leading media figures and scholars together to debate the shifting relations between today's media and contemporary language. From newspapers and television to email, the Internet and text messaging, there are ever increasing media conduits for news. This book investigates how developments in world media have affected, and been affected by, language. Exploring a wide range of topics, from the globalization of communication to the vocabulary of terrorism and the language used in the wake of September 11, New Media Language looks at the important and wide-ranging implications of these changes. From Malcolm Gluck on wine writing, to Naomi Baron on email, the authors provide authoritative and engaging insights into the ways in which language is changing, and in turn, changes us. With a foreword by Simon Jenkins, New Media Language is essential reading for anyone with an interest in today's complex and expanding media.
Category: Language Arts & Disciplines

The New Media Theory Reader

Author : Hassan, Robert
ISBN : 9780335217106
Genre : Social Science
File Size : 52.78 MB
Format : PDF
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The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.
Category: Social Science

New Media Old News

Author : Natalie Fenton
ISBN : 9781849204415
Genre : Social Science
File Size : 65.80 MB
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Have new communications technologies revitalised the public sphere, or become the commercial tool for an increasingly un-public, undemocratic news media? Are changing journalistic practices damaging the nature of news, or are new media allowing journalists to do more journalism and to engage the public more effectively? With massive changes in the media environment and its technologies, interrogating the nature of news journalism is one of the most urgent tasks we face in defining the public interest today. The implications are serious, not just for the future of the news, but also for the practice of democracy. In a thorough empirical investigation of journalistic practices in different news contexts, New Media, Old News explores how technological, economic and social changes have reconfigured news journalism, and the consequences of these transformations for a vibrant democracy in our digital age. The result is a piercing examination of why understanding news journalism matters now more than ever. It is essential reading for students and scholars of journalism and new media.
Category: Social Science

New Media And Politics

Author : Barrie Axford
ISBN : 076196200X
Genre : Language Arts & Disciplines
File Size : 24.66 MB
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Exploring the theme of the putative transformation of political modernity under the impact of "new" media, this book adopts a questioning approach to the ways in which cultural and technological factors are affecting the temper of political life, and reflects the variety of normative thinking about and empirical research on the changing character of politics in mediatized cultures. New Media and Politics examines: the extent to which commercial populism now dominates electoral and other political discourses; the ways in which the functions of leadership, government and political parties are modified by different forms of both old and new media; the democratic or undemocratic import of such changes; and the ways in which the dominant territorial paradigm of politics is challenged by the space and time devouring capacities of electronic media.
Category: Language Arts & Disciplines

Diasporas In The New Media Age

Author : Andoni Alonso
ISBN : 0874178150
Genre : Language Arts & Disciplines
File Size : 36.65 MB
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Globalization and the impact of digital communications
Category: Language Arts & Disciplines

Alternative And Activist New Media

Author : Leah Lievrouw
ISBN : 9780745658339
Genre : Social Science
File Size : 64.26 MB
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Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back to, or confront dominant media culture. Today, a lively and contentious cycle of capture, cooptation, and subversion of information, content, and system design marks the relationship between the mainstream ‘center’ and the interactive, participatory ‘edges’ of media culture. Five principal forms of alternative and activist new media projects are introduced, including the characteristics that make them different from more conventional media forms and content. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. Alternative and Activist New Media will be a useful addition to any course on new media and society, and essential for readers interested in new media activism.
Category: Social Science