NEVER LOSE A CUSTOMER AGAIN

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Never Lose A Customer Again

Author : Joey Coleman
ISBN : 9780735220041
Genre : Business & Economics
File Size : 44.72 MB
Format : PDF, Docs
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Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Category: Business & Economics

Never Lose Again

Author : Steven Babitsky
ISBN : 1429975857
Genre : Business & Economics
File Size : 32.18 MB
Format : PDF, ePub
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The Most Practical Book on Negotiating Ever Written Negotiating is an art. It's complicated. To become an exceptional negotiator traditionally requires years of experience in negotiations. But that doesn't mean that most people can't quickly and easily learn proven negotiating skill and techniques if someone shows them what to do. This book does exactly that. Never Lose Again reveals a simple but remarkably effective set of fifty questions that anyone can immediately use to become far better negotiators. The fifty questions apply to all types of negotiation situations, from conflicts like buying a home or car to business transactions of all kinds. Each question has been designed to put you in the best position possible, helping you to avoid tricks, break deadlocks, discover conflict and dispute resolutions, and find hidden deals in all types of negotiations. No other book on the market distills the key negotiation principles into such a simply, effective, and instantly usable form. By learning to use these questions, you can start thinking like expert negotiators and make better deals for yourself, your family, and your business.
Category: Business & Economics

The Industry Standard

Author :
ISBN : UOM:39015049125803
Genre : Internet industry
File Size : 32.32 MB
Format : PDF, Kindle
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Category: Internet industry

Forbes Asap

Author :
ISBN : UCLA:L0089346373
Genre : Computer industry
File Size : 83.44 MB
Format : PDF, ePub, Docs
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Category: Computer industry

Forbes

Author :
ISBN : UCSB:31205024844910
Genre : Business
File Size : 70.35 MB
Format : PDF, Mobi
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Read : 649

Category: Business

Strategic Database Marketing

Author : Rob Jackson
ISBN : 0844232327
Genre : Business & Economics
File Size : 82.98 MB
Format : PDF, ePub
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Shows marketers and business managers how to take advantage of the opportunities technologies have made available to them. This book explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; and the critical role of database marketing in business growth.
Category: Business & Economics

Out Of Work Get Into Business

Author : Don Doman
ISBN : 0889087962
Genre : Business & Economics
File Size : 45.97 MB
Format : PDF, Docs
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If you find yourself one of the thousands of "displaced" workers, the victim of "downsizing", or simply think you would be happier working for yourself, this book can help unleash the entrepreneur in you. Topics covered include evaluating your skills, setting goals, choosing the type of business you want, characteristics of entrepreneurs, hot businesses to get into, keeping clients and staying afloat, and more.
Category: Business & Economics

How To Sell And Market Your Business

Author : Nicholas Bate
ISBN : 9781907518294
Genre : Business & Economics
File Size : 32.15 MB
Format : PDF, Mobi
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Whether you are running a four-man window cleaning business, a one woman consultancy or you are responsible fro the EMEA quarterly target, this book is for you. (Hope you don’t mind if we refrain from repeating the title too often). Selling is the one and only key to surviving this recession. Here’s the very best and latest in thinking and action specifically on selling in a recession. It’s an incredibly straightforward, really practical guide containing: exact phrases you can adapt for yourself to handle price objections; low-cost, quick-to-implement marketing tactics you can use immediately to flush out those in your market sector who do have budget; and bonus tips if you are trying to squeeze the best performance out of your reduced head-count sales team. Plus all your tough questions answered in our specific ‘open for surgery’ section. Don’t let this economic downturn ruin what you’ve worked so long and hard for. It’s time to start kicking some recession ass and it’s time to start now.
Category: Business & Economics

How To Sell Brilliantly In Good Times And Bad

Author : Nicholas Bate
ISBN : 9781907755279
Genre : Business & Economics
File Size : 31.24 MB
Format : PDF, Mobi
Download : 722
Read : 183

Whether you’re running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here’s the very best on sales strategy and tactics. It’s a straightforward guide to handling price objections, with low-cost, quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team. Plus all your tough questions are answered in our 'the surgery is open' section. It’s time to start kicking some sales ass and it’s time to start now.
Category: Business & Economics