Never Lose A Customer Again

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Never Lose A Customer Again

Author : Joey Coleman
ISBN : 9780735220041
Genre : Business & Economics
File Size : 36.39 MB
Format : PDF, ePub, Mobi
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Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Category: Business & Economics

Never Lose Again

Author : Steven Babitsky
ISBN : 1429975857
Genre : Business & Economics
File Size : 51.54 MB
Format : PDF, ePub
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The Most Practical Book on Negotiating Ever Written Negotiating is an art. It's complicated. To become an exceptional negotiator traditionally requires years of experience in negotiations. But that doesn't mean that most people can't quickly and easily learn proven negotiating skill and techniques if someone shows them what to do. This book does exactly that. Never Lose Again reveals a simple but remarkably effective set of fifty questions that anyone can immediately use to become far better negotiators. The fifty questions apply to all types of negotiation situations, from conflicts like buying a home or car to business transactions of all kinds. Each question has been designed to put you in the best position possible, helping you to avoid tricks, break deadlocks, discover conflict and dispute resolutions, and find hidden deals in all types of negotiations. No other book on the market distills the key negotiation principles into such a simply, effective, and instantly usable form. By learning to use these questions, you can start thinking like expert negotiators and make better deals for yourself, your family, and your business.
Category: Business & Economics

The Industry Standard

Author :
ISBN : UOM:39015049125811
Genre : Internet industry
File Size : 28.98 MB
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Category: Internet industry

The Secrets Of Exceptional Counselors

Author : Jeffrey A. Kottler
ISBN : 9781119457374
Genre : Education
File Size : 89.74 MB
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Every profession has trade secrets that are passed on from one generation to the next and counseling is no exception. These cherished lessons based on wide-ranging experiences and passion for the craft are shared by masters with students and colleagues and include fresh ideas, noteworthy interventions, and even little tricks learned over time that increase both professional effectiveness and personal satisfaction. These unique practices are captured in this entertaining book that collects the wisdom of some of the most accomplished practitioners in the field, those who have been most influential in developing theoretical approaches, clinical innovations, and standards of practice. These master clinicians disclose ingenious methods and practical tips to better serve clients. Discussing techniques that have been mostly kept private until now, they talk about their creative breakthroughs, spiritual transcendences, monumental successes, and their own developmental adjustments over time. They also reveal some of their most unusual cases, disappointing failures, and disturbing deceptions, and share stories about the clients who have changed them. New practitioners and veterans alike will find innovative ways to remain fresh and engaged with clients. Because of its focus on practical knowledge and useful strategies, this book can be used as a supplemental text in a variety of introductory and advanced courses, or as an inspirational guide for experienced counselors. *Requests for digital versions from the ACA can be found on *To request print copies, please visit the ACA website here. *Reproduction requests for material from books published by ACA should be directed to [email protected]
Category: Education


Author :
ISBN : CORNELL:31924088599430
Genre : Executives
File Size : 76.16 MB
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A resource for information executives, the online version of CIO offers executive programs, research centers, general discussion forums, online information technology links, and reports on information technology issues.
Category: Executives

Business Week

Author :
ISBN : UVA:X006106976
Genre : Business
File Size : 61.91 MB
Format : PDF, Kindle
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Category: Business


Author :
ISBN : UCSB:31205024844928
Genre : Business
File Size : 43.88 MB
Format : PDF
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Read : 871

Category: Business

Strategic Database Marketing

Author : Rob Jackson
ISBN : 0844232327
Genre : Business & Economics
File Size : 49.7 MB
Format : PDF
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Shows marketers and business managers how to take advantage of the opportunities technologies have made available to them. This book explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; and the critical role of database marketing in business growth.
Category: Business & Economics

Backup Recovery

Author : W. Curtis Preston
ISBN : 9780596520380
Genre : Computers
File Size : 52.38 MB
Format : PDF, Mobi
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Packed with practical, freely available backup and recovery solutions for Unix, Linux, Windows, and Mac OS X systems -- as well as various databases -- this new guide is a complete overhaul of Unix Backup & Recovery by the same author, now revised and expanded with over 75% new material. Backup & Recovery starts with a complete overview of backup philosophy and design, including the basic backup utilities of tar, dump, cpio, ntbackup, ditto, and rsync. It then explains several open source backup products that automate backups using those utilities, including AMANDA, Bacula, BackupPC, rdiff-backup, and rsnapshot. Backup & Recovery then explains how to perform bare metal recovery of AIX, HP-UX, Linux, Mac OS, Solaris, VMWare, & Windows systems using freely-available utilities. The book also provides overviews of the current state of the commercial backup software and hardware market, including overviews of CDP, Data De-duplication, D2D2T, and VTL technology. Finally, it covers how to automate the backups of DB2, Exchange, MySQL, Oracle, PostgreSQL, SQL-Server, and Sybase databases - without purchasing a commercial backup product to do so. For environments of all sizes and budgets, this unique book shows you how to ensure data protection without resorting to expensive commercial solutions. You will soon learn to: Automate the backup of popular databases without a commercial utility Perform bare metal recovery of any popular open systems platform, including your PC or laptop Utilize valuable but often unknown open source backup products Understand the state of commercial backup software, including explanations of CDP and data de-duplication software Access the current state of backup hardware, including Virtual Tape Libraries (VTLs)
Category: Computers

Backup Recovery

Author : Curtis Preston
ISBN : 9780596102463
Genre : Computers
File Size : 32.65 MB
Format : PDF, Kindle
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Packed with practical, affordable backup and recovery solutions for UNIX, Linux, Windows, and the Mac OS X system--as well as various databases--this new guide is a complete overhaul of the author's strong-selling "UNIX Backup & Recovery," now revised and expanded with over 40 percent new material.
Category: Computers

Larger Than Life

Author : James Barry
ISBN : 0176043632
Genre : Readers
File Size : 70.27 MB
Format : PDF, Docs
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Read : 891

Category: Readers

Out Of Work Get Into Business

Author : Don Doman
ISBN : 0889087962
Genre : Business & Economics
File Size : 60.49 MB
Format : PDF, Docs
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If you find yourself one of the thousands of "displaced" workers, the victim of "downsizing", or simply think you would be happier working for yourself, this book can help unleash the entrepreneur in you. Topics covered include evaluating your skills, setting goals, choosing the type of business you want, characteristics of entrepreneurs, hot businesses to get into, keeping clients and staying afloat, and more.
Category: Business & Economics

How To Lose A Client

Author : Becky A. Bartness
ISBN : 9781440177484
Genre : Fiction
File Size : 47.38 MB
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Kate Williams, Esq., has just started her own criminal defense law firm in Phoenix, Arizona, when Katherine Paar aka Tangerine, a new client, walks in and proposes a lucrative deal to bring Kate on as her attorney. Things get complicated and events unfold quickly when the body of Tangerine's ex-lawyer is discovered and Tangerine disappears. Kate, aided by MJ, her tattooed, pierced, and fashion-challenged paralegal and Sam, her sometimes cross-dressing investigator, along with a cast of characters straight out of a John Waters movie, try to unravel the bizarre mystery and save Tangerine's life. The action is fast and fantastically funny, and Ms. Bartness proves once again that you can laugh at death.
Category: Fiction

Global Advertising

Author : Nükhet Vardar
ISBN : UOM:49015001463901
Genre : Business & Economics
File Size : 67.32 MB
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This survey concentrates on international agency - client relationships. It is based on interviews with all levels of management from a wide range of international agencies based in London. Global advertising from a distance can seem attractive. It looks simple, quick and cost effective. There are, however, very complex issues involved. Both agencies and clients can encounter lack of local management support, arguments over agency commissions and local authority/local responsibility dilemmas. Chaos can easily result. This book addresses these issues and discusses the less well-known and less talked about side of the global advertising debate. Global Advertising provides genuine real-life insights into the practical challenges of managing advertising programmes at the international level. By providing a detailed picture of past pitfalls and successes, it will help practitioners prepare for the huge challenges of the 1990s.
Category: Business & Economics

The Art Of Money Getting

Author : P.T. Barnum
ISBN : 9781619401044
Genre : Self-Help
File Size : 81.84 MB
Format : PDF, Kindle
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Mina Parker, tireless mom and author of 365 Excuse Me… (inspired by the late Lynn Grabhorn), introduces the new Hampton Roads Collection of motivational classics. These affordable digital shorts will help the harried and the hurried to breathe deep, reassess, and re-purpose their day in the time it takes to drink a large latte. The Greatest Showman on Earth was also, it turns out, one of the greatest inspirational authors you'll ever read. Full of practical advice, wry anecdotes, and the kind of inspiration that lights a fire that will keep on burning, this book is for anyone with an entrepreneurial spirit.
Category: Self-Help

Four Self Help Classics

Author : Paul Bowden
ISBN : 9781445250540
Genre :
File Size : 49.25 MB
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A collection of four self-help classics:Self Help by Samuel SmilesThe Master Key System by Charles F HaanelAs A Man Thinketh by James AllenThe Art Of Money Getting by P. T. Barnum