Museum Branding

Download Museum Branding ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to Museum Branding book pdf for free now.

Museum Branding

Author : Margot A. Wallace
ISBN : 0759109931
Genre : Business & Economics
File Size : 45.13 MB
Format : PDF
Download : 112
Read : 214

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
Category: Business & Economics
Museum Branding
Language: en
Pages: 193
Authors: Margot A. Wallace
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Rowman Altamira

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can
Museum Branding
Language: en
Pages: 340
Authors: Margot Wallace
Categories: Business & Economics
Type: BOOK - Published: 2016-03-07 - Publisher: Rowman & Littlefield

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little
Museum Marketing
Language: en
Pages: 296
Authors: Ruth Rentschler, Anne-Marie Hede
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the
Museum Marketing and Strategy
Language: en
Pages: 544
Authors: Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most
Strategic Innovative Marketing
Language: en
Pages: 764
Authors: Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
Categories: Business & Economics
Type: BOOK - Published: 2016-09-26 - Publisher: Springer

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence