Multi Channel Retailing

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Multi Channel Retailing

Author : Lynda Gamans Poloian
ISBN : UOM:39076002835804
Genre : Business & Economics
File Size : 51.13 MB
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This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Category: Business & Economics

Multi Channel Retailing In The Automotive Industry

Author : Lena Fitzen
ISBN : 9783640352944
Genre :
File Size : 67.54 MB
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Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context
Category:

Multi Channel Marketing Branding And Retail Design

Author :
ISBN : 9781786354556
Genre : Business & Economics
File Size : 68.73 MB
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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Category: Business & Economics

Multi Channel Retailing

Author : Mintel International Group Ltd
ISBN : OCLC:183801109
Genre : Market surveys
File Size : 32.30 MB
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Category: Market surveys

Retailing In The 21st Century

Author : Manfred Krafft
ISBN : 9783540720034
Genre : Business & Economics
File Size : 33.82 MB
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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Category: Business & Economics

Toward Cross Channel Management

Author : Thomas Rudolph
ISBN : 9783110417166
Genre : Business & Economics
File Size : 20.34 MB
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New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Category: Business & Economics

The Multi Channel Sales Advantages And Disadvantages From The Manufacturer S And Customer S Point Of View

Author :
ISBN : 9783346096166
Genre : Business & Economics
File Size : 77.37 MB
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Seminar paper from the year 2019 in the subject Business economics - Trade and Distribution, grade: 1,7, University of applied sciences Frankfurt a. M., course: Handel, language: English, abstract: Multi-channel distribution, hereafter referred to as the larger literary spread of the term multi – channel retailing (“MCR”), is a marketing strategy that is indispensable in today’s retail landscape. At the same time, the linking of different distribution channels is not a new phenomenon and in practice has been practiced long before the invention of the Internet, e.g. in the form of catalog shipping and stationary sales, successfully practiced. (cf. Rittinger, 2014) The topic has first through the commercialization of the Internet gained new relevance and has become the explosive proliferation of smartphones ultimately one of the key topics of today’s sales development history. (cf. Schramm – Klein, 2012) In the present elaboration of this topic, the phenomenon from the manufacturer’s and the customer’s point of view will be examined disadvantages of this distribution system concept. First of all, the fundamentals necessary for understanding, beginning with the definition of the term and its conceptual delineation are explained and in the course of this, the difference between the integration and the separation of the distribution channels in an “MCR” system is discussed. In addition to the possible manifestations of such a distribution channel layout, the two development paths to the “MCR” should take place. The explanation of the basics ends with the presentation of the Sales channel selection determinants. In the third chapter, according to the objective given to this work presented the advantage and disadvantage of an “MCR” system after having presented the general condition to be observed in sales today. Chapter four discusses the concept of cross – channel management and how it benefits consumers and entrepreneurs by integration distribution channels. In particular, one of the most important trends in the sales landscape will be discussed the “Omni Channel Sales”. (cf. n.p., 2015a) To conclude this term paper, a conclusion is drawn in Chapter five.
Category: Business & Economics

The Multichannel Retail Handbook 2016 Edition

Author : Chris Jones
ISBN : 9781326472573
Genre : Business & Economics
File Size : 73.35 MB
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The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when." The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.
Category: Business & Economics

New Online Retailing

Author : Gerrit Heinemann
ISBN : 383496378X
Genre : Business & Economics
File Size : 30.95 MB
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The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Category: Business & Economics

Supply Chain Management In Multichannel And Omnichannel Retailing

Author : Lisa Villing
ISBN : 9783668432444
Genre : Business & Economics
File Size : 84.86 MB
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Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Category: Business & Economics

Retailing Principles

Author : Lynda Rose Poloian
ISBN : 1563677423
Genre : Business & Economics
File Size : 90.90 MB
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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Category: Business & Economics

Fashion Retailing

Author : Jay Diamond
ISBN : 9781609019006
Genre : Business & Economics
File Size : 35.1 MB
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This fully updated overview of fashion retailing surveys the global expansion of retailers into the US market and US-based retailers to global markets.
Category: Business & Economics

Harnessing Omni Channel Marketing Strategies For Fashion And Luxury Brands

Author : Wilson Ozuem
ISBN : 9781627347402
Genre : Business & Economics
File Size : 45.77 MB
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This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
Category: Business & Economics

Toward Cross Channel Management

Author : Thomas Rudolph
ISBN : 9783110417227
Genre : Business & Economics
File Size : 65.2 MB
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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Category: Business & Economics

Omni Channel Retailing And Its Requirements In The Supply Chain

Author : Carina Sauter
ISBN : 9783668118492
Genre : Business & Economics
File Size : 59.12 MB
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Bachelor Thesis from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,1, IE Business School, Madrid, course: Production & Supply Chain Management, language: English, abstract: This thesis is a description of the state of the art of the Omnichannel retail strategy with a focus on the changes necessary in supply chain design. Its purpose is to provide a comprehensive overview on omnichannel retailing that can serve as a first source of information for companies thinking about adapting this strategy. There is no single external source that combines the description of omnichannel retailing with details of how to implement this strategy yet, so this thesis makes it significantly easier for retailers to familiarize with the topic and get impulses for further research. The introduction shows the developments that led to the strategic move, which eases understanding the concept and its purpose. The thesis finds that technological innovations, changing shopping behavior, increasing expectations, and intensifying online competition were the major drivers affecting this shift. It continues to describe the common omnichannel initiatives before it gets into more detail on what supply chain and logistics changes are necessary to support them. First, it shows that the application of RFID technology and IT platforms creates an end-to-end transparent supply chain, which delivers the core capability to pursue this strategy: complete inventory visibility. Second, the solutions to improve fulfillment speed are presented. Both upgrades in order processing inside the warehouse and innovative last mile solutions are discussed in detail. Describing the benefits of omnichannel retailing, the paper shows that it perfectly meets the requirements of today’s retailers. Not only does the strategy improve profitability and productivity, it also helps them meet expectations, learn more about their customers and use this knowledge to sustainably compete in the market. It also finds that there are significant challenges to overcome before reaping these benefits. Large investments and added complexity need to be faced during setup and a non-aligned organization and the inability to engage employees are major problems during execution. As the retail environment evolves at a rapid pace, the paper finally presents strategies for companies that have fully developed omnichannel capabilities. These ensure that retailers can also compete once omnichannel is the new normal.
Category: Business & Economics

Maximizing Consumer Value Through Channel Integration

Author : Elena Bernard
ISBN : 383643850X
Genre : Business & Economics
File Size : 30.84 MB
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Multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., Victoria's Secret) to close integration (e.g., Bed, Bath and Beyond). The purpose of this research is to determine which multi-channel strategy offers the most value to multi-channel shoppers. The success of a multi-channel retailing strategy is believed to depend on consumers' perceptions of channel complementarity, which reflects the degree to which multiple retail channels work synergistically to create value. Using sophisticated methodologies, this research shows that consumers prefer greater fulfillment integration and moderate levels of merchandising similarity between the store and the website of a multi-channel retailer. Website is perceived more favorably than the store in facilitating merchandising diversity in the multi-channel distribution system. Furthermore, shoppers' evaluations of channel complementarity appear to vary across their shopping motivations, technology factors and perceived risks. This research is addressed to academics studying channel integration issues as well as practitioners involed in channel design decisions.
Category: Business & Economics