Mobile Strategy

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Mobile Strategy

Author : Dirk Nicol
ISBN : 9780133094947
Genre : Business & Economics
File Size : 53.31 MB
Format : PDF
Download : 655
Read : 540

Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform
Category: Business & Economics

Developing A Mobile Learning Strategy

Author : Mayra Aixa Villar
ISBN : 9781562868819
Genre : Business & Economics
File Size : 83.49 MB
Format : PDF, ePub, Mobi
Download : 630
Read : 266

Mobile devices, now prevalent in work and educational environments, have completely changed our interactions with information. They have a greater impact on content consumption and creation, enabling users to search for information, apply new knowledge, and evaluate the consequences of their decisions in real time. Mobile learning can be a great tool for knowledge-building and can trigger a learning experience on the go and in the moment of need. But to realize the potential of mobile learning in your organization, you need to be strategic. This Infoline will: Outline how to design a mobile learning strategy for organizations Provide an understanding of mobile learning´s potential Detail the steps involved in design, development, and implementation Also included is a job aid that will walk you through the key questions you need to answer to develop a strategy that will work for your organization.
Category: Business & Economics

Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy

Author : Lee, In
ISBN : 9781466619401
Genre : Technology & Engineering
File Size : 71.61 MB
Format : PDF
Download : 941
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As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Category: Technology & Engineering

A Comprehensive Guide To Enterprise Mobility

Author : Jithesh Sathyan
ISBN : 9781466578685
Genre : Business & Economics
File Size : 60.26 MB
Format : PDF, Docs
Download : 451
Read : 195

Although enterprise mobility is in high demand across domains, an absence of experts who have worked on enterprise mobility has resulted in a lack of books on the subject. A Comprehensive Guide to Enterprise Mobility fills this void. It supplies authoritative guidance on all aspects of enterprise mobility-from technical aspects and applications to
Category: Business & Economics

Handbook Of Marketing Strategy

Author : Venkatesh Shankar
ISBN : 9781781005224
Genre : Business & Economics
File Size : 57.52 MB
Format : PDF, Docs
Download : 976
Read : 642

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Category: Business & Economics

Leveraging Mobile Media

Author : Valerie Feldmann
ISBN : 9783790816334
Genre : Business & Economics
File Size : 20.99 MB
Format : PDF
Download : 382
Read : 1127

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Category: Business & Economics

Mobile Marketing For Dummies

Author : Michael Becker
ISBN : 9780470929513
Genre : Business & Economics
File Size : 77.13 MB
Format : PDF, Docs
Download : 271
Read : 1273

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Category: Business & Economics

Go Mobile

Author : Jeanne Hopkins
ISBN : 9781118239544
Genre : Business & Economics
File Size : 26.51 MB
Format : PDF, Docs
Download : 605
Read : 562

Set-up, run, and measure successful mobile media marketingcampaigns Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto: Use location-based marketing to get new customers and keepexisting ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to growrevenues With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.
Category: Business & Economics

Strategic Mobile Design

Author : Joseph Cartman
ISBN : 0132104229
Genre : Computers
File Size : 36.56 MB
Format : PDF, ePub, Mobi
Download : 908
Read : 937

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Category: Computers

The Mobile Commerce Revolution

Author : Tim Hayden
ISBN : 9780133475531
Genre : Business & Economics
File Size : 62.16 MB
Format : PDF, Mobi
Download : 944
Read : 419

Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Category: Business & Economics

Professional Mobile Application Development

Author : Jeff McWherter
ISBN : 9781118240687
Genre : Computers
File Size : 32.97 MB
Format : PDF, Docs
Download : 532
Read : 929

Create applications for all major smartphone platforms Creating applications for the myriad versions and varieties of mobile phone platforms on the market can be daunting to even the most seasoned developer. This authoritative guide is written in such as way that it takes your existing skills and experience and uses that background as a solid foundation for developing applications that cross over between platforms, thereby freeing you from having to learn a new platform from scratch each time. Concise explanations walk you through the tools and patterns for developing for all the mobile platforms while detailed steps walk you through setting up your development environment for each platform. Covers all the major options from native development to web application development Discusses major third party platform development acceleration tools, such as Appcelerator and PhoneGap Zeroes in on topics such as developing applications for Android, IOS, Windows Phone 7, and Blackberry Professional Mobile Cross Platform Development shows you how to best exploit the growth in mobile platforms, with a minimum of hassle.
Category: Computers

Handbook Of Research On Mobile Multimedia Second Edition

Author : Khalil, Ismail
ISBN : 9781605660479
Genre : Computers
File Size : 84.1 MB
Format : PDF, Kindle
Download : 341
Read : 905

"The book is intended to clarify the hype, which surrounds the concept of mobile multimedia through introducing the idea in a clear and understandable way, with a strong focus on mobile solutions and applications"--Provided by publisher.
Category: Computers

Stopping Churn In Its Tracks Proactive Retention Strategies For Mobile Operators

Author : Forte Consultancy Group
ISBN :
Genre :
File Size : 82.23 MB
Format : PDF, Docs
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While almost every mobile operator has a reactive retention strategy in place for preventing subscriber churn, few have developed proactive retention strategies for doing so, failing to benefit from this practice proven to stem the tide of customer loss…
Category:

Mobile Devices

Author : Lauren Collins
ISBN : 9781466594173
Genre : Computers
File Size : 58.88 MB
Format : PDF, ePub, Mobi
Download : 268
Read : 1181

Wireless and mobile communications have grown exponentially. The average individual now possesses a minimum of two smart mobile devices. The consistent advancement of mobile devices feeds the ever-growing appetite for faster bandwidth, uninterrupted connectivity, applications to fulfill the needs of consumers and businesses, and security for all of
Category: Computers