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Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 51.45 MB
Format : PDF, Kindle
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
Category: Business & Economics


Author : Wayne R. Whitaker
ISBN : 1138341789
Genre : Broadcast journalism
File Size : 45.29 MB
Format : PDF, Docs
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MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the 21st century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "how to" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written New, New Media Chapter with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updated Law and Ethics chapters discuss recent court cases and current ethical issues Explanatory "how to" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors' professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
Category: Broadcast journalism


Author : Rik Whitaker
ISBN : 9780203886700
Genre : Business & Economics
File Size : 46.27 MB
Format : PDF
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Category: Business & Economics

The Basics Of Media Writing

Author : Scott A. Kuehn
ISBN : 9781506308128
Genre : Language Arts & Disciplines
File Size : 38.44 MB
Format : PDF, ePub, Docs
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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Category: Language Arts & Disciplines

Media Writing

Author : Craig Batty
ISBN : 9781137529565
Genre : Language Arts & Disciplines
File Size : 34.55 MB
Format : PDF
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The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.
Category: Language Arts & Disciplines

Mass Media Writing

Author : Elise K. Parsigian
ISBN : 9781136690624
Genre : Language Arts & Disciplines
File Size : 87.24 MB
Format : PDF, Mobi
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This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.
Category: Language Arts & Disciplines

Media Writing

Author : Doug Newsom
ISBN : 0534087124
Genre : Business & Economics
File Size : 34.61 MB
Format : PDF, Kindle
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Category: Business & Economics

Exercises For Media Writing

Author : Bruce H. Hinson
ISBN : 0534087132
Genre : Language Arts & Disciplines
File Size : 79.10 MB
Format : PDF
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Category: Language Arts & Disciplines

Basic Media Writing

Author : Melvin Mencher
ISBN : 0697353680
Genre : Social Science
File Size : 63.58 MB
Format : PDF, ePub
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The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
Category: Social Science

Reaching Audiences

Author : Jan Johnson Yopp
ISBN : 0205286224
Genre : Mass media
File Size : 25.32 MB
Format : PDF
Download : 991
Read : 1038

A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of infor
Category: Mass media