MEASURING THE NETWORKED NONPROFIT

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Measuring The Networked Nonprofit

Author : Beth Kanter
ISBN : 9781118238813
Genre : Business & Economics
File Size : 41.96 MB
Format : PDF, Mobi
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The tools nonprofits need to measure the impact of their socialmedia Having a social media measurement plan and approach can nolonger be an after-thought. It is a requirement of success. Asnonprofits refine their social media practice, their boards areexpecting reports showing results. As funders provide dollars tosupport programs that include social media, they too want to seeresults. This book offers the tools and strategies needed fornonprofits that need reliable and measurable data from their socialmedia efforts. Using these tools will not only improve anonprofit?s decision making process but will produce results-drivenmetrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must beable to accurately measure the results of their social mediaventures Written by popular nonprofit blogger Beth Kanter andmeasurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples thatare highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionalsthe information needed to produce measurable results for theirsocial media.
Category: Business & Economics

The Networked Nonprofit

Author : Beth Kanter
ISBN : 0470633050
Genre : Business & Economics
File Size : 56.57 MB
Format : PDF, ePub, Mobi
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The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
Category: Business & Economics

The Routledge Companion To Arts Marketing

Author : Daragh O'Reilly
ISBN : 9781135012212
Genre : Art
File Size : 62.81 MB
Format : PDF
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The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Category: Art

Present Yourself

Author : Kit Seeborg
ISBN : 9781449342357
Genre : Business & Economics
File Size : 69.88 MB
Format : PDF, Mobi
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With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer’s needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired
Category: Business & Economics

Facebook Marketing For Dummies

Author : John Haydon
ISBN : 9781118951330
Genre : Business & Economics
File Size : 59.56 MB
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
Category: Business & Economics

The Future Of Nonprofits

Author : David J. Neff
ISBN : 9781118063811
Genre : Business & Economics
File Size : 56.67 MB
Format : PDF, ePub, Docs
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Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.
Category: Business & Economics

The Power Of Strategic Alignment

Author : Dennis C. Miller
ISBN : 9781491826393
Genre : Self-Help
File Size : 45.82 MB
Format : PDF
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“Dennis has written a practical approach to an issue that plagues so many organizations. The Power of Strategic Alignment is important for any corporation but it is an absolute imperative for a non-profit organization. There is such a temptation to “follow the money”. Additionally, there are so many needs in the world that can easily distract good-hearted people and cause organizations to splinter in various directions.” David Williams, President and Chief Executive Officer Make-A-Wish® America “Any organization's impact depends on strong leaders and not just the CEO. The Power of Strategic Alignment helps senior leaders harness the power of your non-profits' strategy to achieve even more for those you serve.” Carolyn S. Miles, President & Chief Executive Save the Children “This is a must-read book for nonprofit CEOs and board members that highlight the importance of communication and developing an organization's leaders, strategies and goals to be successful. The book really illustrates the key elements to make things happen and getting positive results.” Jonathan R. Pearson, Executive Director, Corporate Philanthropy and Community Affairs Horizon Blue Cross Blue Shield of New Jersey “Drawing on his rich experience as the CEO and now as a highly regarded nonprofit strategic advisor, Dennis Miller provides the reader with a succinct yet comprehensive formula for nonprofit organization leaders and boards to maximize their effectiveness and success. He stresses how an organization, in order to have a successful strategic plan, must have a clear and compelling vision; have completed a comprehensive assessment of key strengths and critical weaknesses; possess a comprehensive funding plan; and complete a detailed plan for implementation and execution. I urge senior executives and board leaders of nonprofit organizations to read this book.” Charles M. Dombeck, Chairman National Institute for People with Disabilities in New Jersey
Category: Self-Help

Effective Implementation In Practice

Author : Jodi Sandfort
ISBN : 9781118986158
Genre : Political Science
File Size : 83.49 MB
Format : PDF, ePub
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A unique approach to policy implementation with essential guidance and useful tools Effective Implementation in Practice: Integrating Public Policy and Management presents an instrumental approach to implementation analysis. By spanningpolicy fields, organizations, and frontline conditions in implementation systems, this book provides a robust foundation for policy makers, public and nonprofit managers and leaders. Detailed case studies enable readers to identify key intervention points, become more strategic, and improve outcomes. The engaging style and specific examples provide a bridge to practice, while diagrams, worksheets, and other tools included in the appendix help managers apply these ideas to team meetings, operational planning, and program assessment and refinement. Policy and program implementation is fraught with challenges as public and nonprofit leaders juggle organizational missions and stakeholder expectations while managing policy and program impact and effectiveness. Using their own experience in practice, teaching, and research, the authors empower policy and program implementers to recognize their essential roles within the workplace and help them cultivate the analytical and social skills necessary to change. Understand how program or policy technology constitutes the core of implementation Study a conceptual framework encompassing power dynamics, culture, relationships in the field and the rules that are operating during program and policy implementation Discover a multilevel approach that identifies key points of strategic action at various levels and settings of the implementation system and assesses implementation success The integration of policy and management mindsets gives readers an insightful yet accessible understanding of implementation, allowing them to achieve the potent results desired by the public. For those in senior positions at federal agencies to local staff at nonprofit organizations, Effective Implementation in Practice: Integrating Public Policy and Management provides an invaluable one-stop resource.
Category: Political Science

The Effective Public Manager

Author : Steven Cohen
ISBN : 9781118573297
Genre : Business & Economics
File Size : 29.86 MB
Format : PDF, Kindle
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The Effective Public Manager Thoroughly revised and updated, the fifth edition of The Effective Public Manager offers public administrators and students a classic resource and a highly-accessible guide to the fundamentals of leading and managing public organizations. In this new edition the authors cover the key areas of the field and present in-depth analysis through the strategic use of fresh case studies and real-world examples. The book is designed to give real-world managers and aspiring managers the information and tools needed to meet the demands of their jobs directly rather than working around the constraints of government. The Effective Public Manager offers a proven approach to implementing efficient management tools in a dynamic political, organizational, economic, and technological context. New to this edition Information on the transformation of media, both traditional and social An analysis of the changing nature of work and privatization trends An examination of national security and the current thinking regarding accountability, transparency, and crisis communication An online instructor's guide, which includes discussion questions and updated PowerPoint slides
Category: Business & Economics