MCQUAIL S READER IN MASS COMMUNICATION THEORY

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Mcquail S Reader In Mass Communication Theory

Author : Denis McQuail
ISBN : 0761972439
Genre : Social Science
File Size : 52.60 MB
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.
Category: Social Science

Mcquail S Mass Communication Theory

Author : Denis McQuail
ISBN : 1446244024
Genre : Social Science
File Size : 20.74 MB
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"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Category: Social Science

Mass Communication Theory

Author : Denis McQuail
ISBN : UOM:39015038436112
Genre : Language Arts & Disciplines
File Size : 51.79 MB
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Widely used internationally and translated into several languages, Mass Communication Theory, Third Edition constitutes one of the fullest and most up-to-date textbooks within mass communication. Comprehensively rewritten, this edition provides a nontechnical introduction to mass communication and offers an integrated treatment of the major components of mass communication--the sender, the message, and the audience. The author thoroughly covers the diverse forms of mass communication: television, radio, newspaper, film, and music as well as electronic, cable, and satellite technologies. Topics given greater attention in this volume include gender relations, the globalization of communication, research on audiences and reception, media structures and institutions, and the evaluation of media performance. Updated and rewritten to include the most recent theory and research and to improve the clarity of both text and presentation, Mass Communication Theory, Third Edition is of even greater importance to researchers, scholars, and students within all areas of mass communication.
Category: Language Arts & Disciplines

Journalism And Society

Author : Denis McQuail
ISBN : 9781446266809
Genre : Language Arts & Disciplines
File Size : 58.90 MB
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A major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.
Category: Language Arts & Disciplines

Communication

Author : Denis McQuail
ISBN : UOM:39015002363847
Genre : Communication
File Size : 42.83 MB
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Category: Communication

Communication Theory And Research

Author : Denis McQuail
ISBN : 1412918332
Genre : Language Arts & Disciplines
File Size : 49.16 MB
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This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
Category: Language Arts & Disciplines

Audience Analysis

Author : Denis McQuail
ISBN : 0761910026
Genre : Language Arts & Disciplines
File Size : 27.82 MB
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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Category: Language Arts & Disciplines

Media Performance

Author : Denis McQuail
ISBN : 1446232689
Genre : Mass media
File Size : 78.19 MB
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This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.
Category: Mass media

Communication Models For The Study Of Mass Communications

Author : Denis Mcquail
ISBN : 9781317900672
Genre : Social Science
File Size : 21.21 MB
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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Category: Social Science

Normative Theories Of The Media

Author : Clifford G Christians
ISBN : 9780252090837
Genre : Language Arts & Disciplines
File Size : 73.48 MB
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In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. Using Fred S. Siebert, Theodore Peterson, and Wilbur Schramm's classic Four Theories of the Press as their point of departure, the authors explore the philosophical underpinnings and the political realities that inform a normative approach to questions about the relationship between journalism and democracy, investigating not just what journalism is but what it ought to be. The authors identify four distinct yet overlapping roles for the media: the monitorial role of a vigilant informer collecting and publishing information of potential interest to the public; the facilitative role that not only reports on but also seeks to support and strengthen civil society; the radical role that challenges authority and voices support for reform; and the collaborative role that creates partnerships between journalists and centers of power in society, notably the state, to advance mutually acceptable interests. Demonstrating the value of a reconsideration of media roles, Normative Theories of the Media provides a sturdy foundation for subsequent discussions of the changing media landscape and what it portends for democratic ideals.
Category: Language Arts & Disciplines