MCQUAIL S READER IN MASS COMMUNICATION THEORY

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Mcquail S Reader In Mass Communication Theory

Author : Denis McQuail
ISBN : 0761972439
Genre : Social Science
File Size : 61.72 MB
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.
Category: Social Science

Mcquail S Mass Communication Theory

Author : Denis McQuail
ISBN : 1412903726
Genre : Language Arts & Disciplines
File Size : 73.31 MB
Format : PDF, Docs
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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Category: Language Arts & Disciplines

Mass Communication Theory

Author : Denis McQuail
ISBN : UOM:39015005093060
Genre : Social Science
File Size : 40.90 MB
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What is mass communication?; Alternative aproaches to mass communication theory; Media - society linkages: theories of function an purpose; Media institution and organization: production of media culture; Media content: analysis, reality reflectoin and the news genre; The media audience; Processes of media effects; Themes of media theory and issues of media policy: some paths to the frontier.
Category: Social Science

Journalism And Society

Author : Denis McQuail
ISBN : 9781446266809
Genre : Language Arts & Disciplines
File Size : 33.27 MB
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A major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.
Category: Language Arts & Disciplines

Media Performance

Author : Denis McQuail
ISBN : 1446232689
Genre : Mass media
File Size : 40.61 MB
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This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.
Category: Mass media

Communication Theory And Research

Author : Denis McQuail
ISBN : 1412918332
Genre : Language Arts & Disciplines
File Size : 33.72 MB
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This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
Category: Language Arts & Disciplines

Mass Communication Theory An Introduction

Author : Denis McQuail
ISBN : 0803977859
Genre : Language Arts & Disciplines
File Size : 57.20 MB
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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.
Category: Language Arts & Disciplines

Communication

Author : Denis McQuail
ISBN : UOM:39015002363847
Genre : Language Arts & Disciplines
File Size : 79.88 MB
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Category: Language Arts & Disciplines

Audience Analysis

Author : Denis McQuail
ISBN : 0761910026
Genre : Language Arts & Disciplines
File Size : 43.89 MB
Format : PDF, ePub
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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Category: Language Arts & Disciplines

Communication Models For The Study Of Mass Communications

Author : Denis Mcquail
ISBN : 9781317900672
Genre : Social Science
File Size : 42.70 MB
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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Category: Social Science