MASS COMMUNICATION THEORIES EXPLAINING ORIGINS PROCESSES AND EFFECTS

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Mass Communication Theories

Author : Melvin L. DeFleur
ISBN : 9781317346586
Genre : Language Arts & Disciplines
File Size : 89.13 MB
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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Category: Language Arts & Disciplines

Mass Communication Theories

Author : Melvin L. DeFleur
ISBN : 0205331726
Genre : Language Arts & Disciplines
File Size : 74.26 MB
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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Category: Language Arts & Disciplines

Advances In Foundational Mass Communication Theories

Author : Ran Wei
ISBN : 9781351674157
Genre : Language Arts & Disciplines
File Size : 62.39 MB
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Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Category: Language Arts & Disciplines

Encyclopedia Of Information Science And Technology Third Edition

Author : Khosrow-Pour, Mehdi
ISBN : 9781466658899
Genre : Computers
File Size : 39.75 MB
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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Category: Computers

Cecil Brown

Author : Reed W. Smith
ISBN : 9781476672021
Genre : Biography & Autobiography
File Size : 64.52 MB
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"The son of Jewish immigrants, war correspondent Cecil Brown (1907-1987) was a member of CBS' esteemed Murrow Boys. Although he won every major broadcast journalism award, his accomplishments have been largely overlooked by historians. This first biography of Brown chronicles his career in journalism and traces his contributions to the profession"--
Category: Biography & Autobiography

Understanding Mass Communication

Author : Melvin Lawrence DeFleur
ISBN : 0618128573
Genre : Language Arts & Disciplines
File Size : 49.91 MB
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Melvin L De Fleur has contributed to Understanding Mass Communication: A Liberal Arts Perspective as an author. Melvin L. DeFleur is currently Professor of Mass Communication in the College of Communication at Boston University, where in 1994, he assumed the duties of Director of the School of Mass Communication and Public Relations, a post he occupied for three years. Previously, he held the John Ben Snow Endowed Chair in mass communication at Syracuse University. He has served on the faculties of six universities, three times a departmental chairman and once as a graduate dean for research. Twice, he was a Fulbright Professor to Argentina. He has been responsible for the development and administration
Category: Language Arts & Disciplines

The Sage Handbook Of Media Processes And Effects

Author : Robin L. Nabi
ISBN : 9781412959964
Genre : Language Arts & Disciplines
File Size : 61.29 MB
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The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors'' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media''s societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children''s media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).
Category: Language Arts & Disciplines

Setting The Agenda

Author : Maxwell McCombs
ISBN : 9780745637136
Genre : Social Science
File Size : 51.37 MB
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Category: Social Science

Tv Family And Society

Author : Elias Hedinsson
ISBN : UOM:39015016120852
Genre : Performing Arts
File Size : 73.8 MB
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Category: Performing Arts