Marketing Research Asia Pacific Edition

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Marketing Research Asia Pacific Edition

Author : Steve D'Alessandro
ISBN : 9780170369824
Genre : Marketing research
File Size : 29.94 MB
Format : PDF
Download : 499
Read : 847

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Category: Marketing research
Marketing Research: Asia-Pacific Edition
Language: en
Pages: 656
Authors: Steve D'Alessandro, Ben Lowe, Hume Winzar, William Zikmund, Barry J. Babin
Categories: Marketing research
Type: BOOK - Published: 2017-01-01 - Publisher: Cengage AU

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary
Marketing Research
Language: en
Pages: 602
Authors: William G. Zikmund, Steven D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin
Categories: Marketing research
Type: BOOK - Published: 2017 - Publisher:

Books about Marketing Research
Marketing Research: Asia Pacific Edition Infotrac + SPSS Local Version for Bundles - Version 15
Language: en
Pages:
Authors: SPSS, William Zikmund
Categories: Marketing research
Type: BOOK - Published: 2007-05-01 - Publisher: Nelson Australia

Books about Marketing Research: Asia Pacific Edition Infotrac + SPSS Local Version for Bundles - Version 15
Marketing Research: Asia Pacific Edition Infotrac + Essentials of SPSS for Windows Versions 14 And 15
Language: en
Pages:
Authors: Ben Lowe, William Zikmund
Categories: Marketing research
Type: BOOK - Published: 2007-08-01 - Publisher: Nelson Australia

Books about Marketing Research: Asia Pacific Edition Infotrac + Essentials of SPSS for Windows Versions 14 And 15
Marketing Research: Asia Pacific Edition Infotrac + Essentials of SPSS for Windows Versions 14 and 15 + SPSS Local Version for Bundles - Version 15
Language: en
Pages:
Authors: SPSS, Ben Lowe, William Zikmund
Categories: Marketing research
Type: BOOK - Published: 2007-06-01 - Publisher: Nelson Australia

Books about Marketing Research: Asia Pacific Edition Infotrac + Essentials of SPSS for Windows Versions 14 and 15 + SPSS Local Version for Bundles - Version 15