MARKETING-FOR-CULTURAL-ORGANIZATIONS

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Marketing For Cultural Organizations

Author : Bonita M. Kolb
ISBN : 9781136239526
Genre : Business & Economics
File Size : 79.2 MB
Format : PDF, Kindle
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Category: Business & Economics

Marketing For Cultural Organisations

Author : Bonita M. Kolb
ISBN : 1844802132
Genre : Business & Economics
File Size : 46.89 MB
Format : PDF, Mobi
Download : 423
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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the more innovative ones are re-thinking their marketing strategies. These organizations realise that they are dealing with a new type of cultural consumer - one who is willing to cross the boundary between popular culture and high art but who wants a cultural experience that also entertains. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they struggle to fit into the new marketing environment. It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace. It will also be ideal for students of arts management or those who hope to work in the cultural industries. The new edition includes a useful chapter focusing on promotion. Each chapter now includes worksheets, which take the reader through the marketing planning process and are an invaluable aid for evaluating the organisations marketing environment and in establishing its strategy for attracting audiences.
Category: Business & Economics

Tourism Marketing For Cities And Towns

Author : Bonita M. Kolb
ISBN : 9780750679459
Genre : Business & Economics
File Size : 41.43 MB
Format : PDF, ePub, Mobi
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Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Category: Business & Economics

Tourism Marketing For Cities And Towns

Author : Bonita Kolb
ISBN : 9781136353000
Genre : Business & Economics
File Size : 43.76 MB
Format : PDF, ePub, Docs
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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Category: Business & Economics

Marketing Research For Non Profit Community And Creative Organizations

Author : Bonita M. Kolb
ISBN : 9780750687607
Genre : Business & Economics
File Size : 47.24 MB
Format : PDF
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'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process
Category: Business & Economics

Successful Fundraising For Arts And Cultural Organizations

Author : Karen Brooks Hopkins
ISBN : 1573560294
Genre : Art
File Size : 50.2 MB
Format : PDF, ePub
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Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.
Category: Art

Standing Room Only

Author : Philip Kotler
ISBN : 0875847374
Genre : Business & Economics
File Size : 54.39 MB
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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Category: Business & Economics

Art Culture And Enterprise Routledge Revivals

Author : Justin Lewis
ISBN : 9781317908050
Genre : Drama
File Size : 65.79 MB
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First published in 1990, this investigative overview of the politics of arts’ and cultural funding examines the question of public support for the arts. Looking at both popular commercial forms of culture, including radio, pop music and cinema, and the more traditional highbrow arts such as drama and opera, Art, Culture and Enterprise was the first book of its kind to deal systematically with the politics of contemporary culture. Drawing examples from specific British venues, Justin Lewis shows how innovative projects work in practice, and considers arts marketing and the promotion of culture as an economic strategy. A particularly relevant title in the context of the debate surrounding Arts Council funding, this reissue will prove valuable for artists, administrators and students of media and cultural studies, alongside those with a general interest in the future of public art and culture.
Category: Drama

Marketing Culture And The Arts

Author : François Colbert
ISBN : UCLA:L0061679379
Genre : Art
File Size : 75.67 MB
Format : PDF, ePub
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This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans. Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. The book familiarizes readers with the restrictions unique to artistic products and the subsequent choice of marketing strategies. It is a valuable resource for managers in the cultural milieu as well as for marketing students, public administrators, private-sector managers in charge of corporate sponsorship, and all those interested in non-profit and service organizations. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed. The French version of this book, Le marketing des arts et de la culture, received the Medaille de l'Academie 1994 from the Academie des Sciences Commerciales de Paris.
Category: Art