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Services Marketing 2e

Author : Rajendra Nargundkar
ISBN : 0070616310
Genre : Service industries
File Size : 73.70 MB
Format : PDF, Kindle
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Category: Service industries

Foundations Of Marketing With Redemption Card

Author : David Jobber
ISBN : 0077122283
Genre :
File Size : 21.17 MB
Format : PDF
Download : 545
Read : 1236

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Fundamentals Of Digital Marketing 2e

Author : Bhatia
ISBN : 9789352861606
Genre :
File Size : 87.52 MB
Format : PDF, Docs
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Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing

Sports And Entertainment Marketing 2e

Author : Ken Kaser
ISBN : PSU:000056249705
Genre : Business & Economics
File Size : 83.13 MB
Format : PDF, ePub, Mobi
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Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
Category: Business & Economics

Contemporary Strategic Marketing

Author : Ross Brennan
ISBN : 9780230374041
Genre : Business & Economics
File Size : 26.63 MB
Format : PDF, ePub
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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
Category: Business & Economics

Services Marketing 2e Operation Mgt Biztantra

Author : Kenneth E. Clow
ISBN : 8177223763
Genre : Marketing
File Size : 69.44 MB
Format : PDF
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The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a service business and every concept is followed by a real-world example. The book uses a unique triangular method of positioning a service operation. It contains eight comprehensive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios.· Part I. The Foundation of Service Marketing · Part II. Managing the Service Outcome · Part III. Service Strategies
Category: Marketing

Marketing Second Edition

Author : Dhruv Grewal
ISBN : 9781760421816
Genre : Business & Economics
File Size : 89.41 MB
Format : PDF, ePub
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Read : 1313

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.
Category: Business & Economics