Making Personas

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Making Personas

Author : Hideaki Fujiki
ISBN : 9781684170630
Genre : History
File Size : 71.88 MB
Format : PDF
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The film star is not simply an actor but a historical phenomenon that derives from the production of an actor’s attractiveness, the circulation of his or her name and likeness, and the support of media consumers. This book analyzes the establishment and transformation of the transnational film star system and the formations of historically important film stars—Japanese and non-Japanese—and casts new light on Japanese modernity as it unfolded between the 1910s and 1930s. Hideaki Fujiki illustrates how film stardom and the star system emerged and evolved, touching on such facets as the production, representation, circulation, and reception of performers’ images in films and other media. Examining several individual performers—particularly benshi narrators, Onoe Matsunosuke, Tachibana Teijirō, Kurishima Sumiko, Clara Bow, and Natsukawa Shizue—as well as certain aspects of different star systems that bolstered individual stardom, this study foregrounds the associations of contradictory, multivalent social factors that constituted modernity in Japan, such as industrialization, capitalism, colonialism, nationalism, and consumerism. Through its nuanced treatment of the production and consumption of film stars, this book shows that modernity is not a simple concept, but an intricate, contested, and paradoxical nexus of diverse social elements emerging in their historical contexts.
Category: History

Creating Personas

Author : Laura Crockett
ISBN : 9780615169217
Genre : Performing Arts
File Size : 71.79 MB
Format : PDF, Mobi
Download : 390
Read : 1103

A workbook for in-depth persona building, both fact and fiction. Learn how to research factual characters and to build the persona so that he/she becomes a part of the inner you. Learn how to make-up a character, from the ground up.
Category: Performing Arts

Designing Web Navigation

Author : James Kalbach
ISBN : UOM:39015070742849
Genre : Computers
File Size : 51.65 MB
Format : PDF, Mobi
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Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Category: Computers

The User Is Always Right

Author : Steve Mulder
ISBN : 013279828X
Genre : Computers
File Size : 29.48 MB
Format : PDF, Kindle
Download : 599
Read : 300

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Category: Computers

Making Personas

Author : Hideaki Fujiki
ISBN : 0674065697
Genre : History
File Size : 20.51 MB
Format : PDF, Mobi
Download : 321
Read : 767

Analyzes the establishment and transformation of the transnational film star system and the formations of historically important film stars—Japanese and non-Japanese—and casts new light on Japanese modernity as it unfolded between the 1910s and 1930s.
Category: History

Buyer Personas

Author : Adele Revella
ISBN : 9781118961506
Genre : Business & Economics
File Size : 27.36 MB
Format : PDF, ePub, Mobi
Download : 119
Read : 982

See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Category: Business & Economics

Personas 111

Author : Tomihiro Kono
ISBN : 0998620505
Genre :
File Size : 24.74 MB
Format : PDF, ePub, Mobi
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Exploring the possibility of wigs by portraying 111 transformations of Cameron Lee Phan in 111 handmade wigs made by Tomihiro Kono. Hairstyles are closely related to our identity; They create both our inner and outer self. This can reflect our personality or, in some way, can hide our true selves. We can suddenly make ourselves look like a different person by wearing a wig. A wig is a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual. Changing how we look is an act of self-reflection, self-assertion, and self-defense.?We live in the spirals of the world by defining ourselves and being defined by others.In Latin times a persona was a mask; today our digital masks have turned into persons that amplify our individual digital essence, letting our fake and intangible identities take over. Tomihiro Kono's wigs are a reaction to our digital society and a way to reclaim our physicality: with his creations the artist and designer invites us indeed to go over a physical, rather than digital, transformation. A wig by Tomihiro Kono is therefore a "mask-thrix" - a mask for the hair ("thrix" meaning "hair" in Greek), a symbol of an existential drama and the possibility of taking up not just one role, but multiple ones. By wearing a wig by Tomihiro Kono you can be anything and anyone but yourself. The promise is alluring. Enter the Mask-Thrix.
Category:

Data Driven Personas

Author : Bernard J. Jansen
ISBN : 9781636390697
Genre : Computers
File Size : 31.32 MB
Format : PDF, Docs
Download : 186
Read : 800

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.
Category: Computers

Personas Mexicanas

Author : James Diego Vigil
ISBN : UOM:39015047120319
Genre : Social Science
File Size : 41.98 MB
Format : PDF
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Read : 232

This case study is appropriate for courses in Anthropology, Education, Chicano Studies, Ethnic Studies, and Urban Studies. Vigil's impressive case study explores the real life situations of both suburban and urban Mexican American high school students in 1974 and 1988. The author approaches the study qualitatively so the reader can better understand his subjects, but he also uses a quantitative approach for essential background information.
Category: Social Science

Web Project Management For Academic Libraries

Author : Jody Condit Fagan
ISBN : PSU:000064220239
Genre : Language Arts & Disciplines
File Size : 43.57 MB
Format : PDF, ePub
Download : 786
Read : 1273

Managing the process of building and maintaining an effective library website can be as challenging as designing the product itself. This book outlines best practices for managing successful projects related to the academic library website.
Category: Language Arts & Disciplines

The Essential Persona Lifecycle Your Guide To Building And Using Personas

Author : Tamara Adlin
ISBN : 0123814197
Genre : Computers
File Size : 89.83 MB
Format : PDF, ePub, Mobi
Download : 218
Read : 1333

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
Category: Computers

About Face

Author : Alan Cooper
ISBN : 9781118766576
Genre : Computers
File Size : 23.56 MB
Format : PDF, Docs
Download : 593
Read : 199

The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
Category: Computers

Visions

Author :
ISBN : STANFORD:36105017130902
Genre : Art
File Size : 83.93 MB
Format : PDF, ePub, Mobi
Download : 351
Read : 664

Category: Art

About Face 3

Author : Alan Cooper
ISBN : UOM:39015068829707
Genre : Computers
File Size : 47.63 MB
Format : PDF
Download : 656
Read : 1042

Aimed at software developers, this book proposes the creation of a new profession of software design. The examples in the text are updated to reflect new platforms along with additional case studies where appropriate.
Category: Computers

Making Library Web Sites Usable

Author : Tom Lehman
ISBN : UOM:49015003311397
Genre : Language Arts & Disciplines
File Size : 82.14 MB
Format : PDF, ePub, Mobi
Download : 603
Read : 969

If your library's website is not as user-friendly as it could or should be, you need this book. A LITA guide, it is the most authoritative, current reference on usability testing for libraries. It gives you practical advice in clear, non-technical prose, plus success stories from 18 academic, public, corporate, and government libraries. Read it and you will learn what usability assessments are, why they are important for libraries, why you should do them regularly, and what the most common challenges are. You will also learn all of the necessary how-tos, whats, and whys for the most common assessment techniques and how to interpret your results, document findings, and effectively communicate results and recommendations. Usability-in-action success stories from Purdue, the University of Virginia, and Wright State University libraries; the Clinton Macomb Public Library in Michigan; the MITRE corporate library; and the library at NASA Goddard offer rare insights and practical advice for facing challenges like limited time, working within a budget, and rallying support for website changes. For library webmasters, members of library Web or usability teams, and library administrators committed to putting their patrons at the center of their website design strategy but unsure of how to begin
Category: Language Arts & Disciplines

The Persona Lifecycle

Author : John Pruitt
ISBN : 0080455735
Genre : Computers
File Size : 37.81 MB
Format : PDF
Download : 391
Read : 645

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.
Category: Computers

Cx That Sings An Introduction To Customer Journey Mapping

Author : Jennifer L. Clinehens
ISBN :
Genre : Business & Economics
File Size : 32.87 MB
Format : PDF
Download : 384
Read : 264

4.5/5 star rating on Goodreads Do you know what makes your customers tick? This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand. A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges. CX That Sings will guide you, step-by-step, through the mapping process. You’ll finish feeling ready to engage stakeholders and design a Customer Journey Map that makes an impact. In CX That Sings, you’ll discover: - Actionable advice, checklists, and tactics that will make you confident to start journey mapping right away - Customer Journey Map Examples including eCommerce, Mixed Retail and Fast-Casual Dining - How to create user and customer personas, with examples, and a “how-to guide” for creating supporting user and customer personas - Free bonus material, including customer experience case studies - Free access to online resources What readers are saying: - "Very clear with lots of useful online resources." - "This is a great step by step guide that anyone can follow with some really solid logic behind why each element is important." About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency and holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and more, she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of Choice Hacking: How to use psychology and behavioral science to create an experience that sings. You can learn more about CX That Sings and the author at CXThatSings.com
Category: Business & Economics

Data Driven Personas

Author : Joni Salminen
ISBN : 1636390684
Genre : Computers
File Size : 49.68 MB
Format : PDF, ePub, Docs
Download : 849
Read : 670

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools-data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.
Category: Computers