Magento Search Engine Optimization

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Magento Search Engine Optimization

Author : Robert Kent
ISBN : 9781783288588
Genre : Computers
File Size : 89.39 MB
Format : PDF, ePub, Mobi
Download : 351
Read : 717

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.
Category: Computers

Magento 1 Diy

Author : Viktor Khliupko
ISBN : 9781484224571
Genre : Computers
File Size : 27.87 MB
Format : PDF, ePub, Docs
Download : 175
Read : 768

Learn how Magento 1 works and how to manage it via easy and advanced techniques. Magento continues to be a top choice for eCommerce solutions in small and large businesses, and many systems are still running on Magento 1.x. This book is specifically designed for these versions. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, Magento 1 DIY shows you how to set up and configure Magento 1 for your own project. You will also learn how to use extensions, templates and enterprise features guided by easy-to-understand, real-world examples. What You Will Learn: Set up, configure, use templates, designs and extensions Optimize security and performance Integrate with PIM, ERP, CRM, and other enterprise systems Who This Book Is For: “div>Anyone who wants to learn the basics of all aspects of Magento. You do not need any previous experience with Magento.
Category: Computers

Magento 2 Development Essentials

Author : Fernando J. Miguel
ISBN : 9781785285820
Genre : Computers
File Size : 44.11 MB
Format : PDF, ePub, Mobi
Download : 310
Read : 183

Get up and running with Magento 2 to create custom solutions, themes, and extensions effectively About This Book Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Who This Book Is For If you are a PHP developer who wants to improve your skills in e-commerce development by creating themes and extensions for Magento 2, then this book is for you. What You Will Learn Install and set up the Magento Ecosystem Choose the best options for Magento's Sell System features Work with Search Engine Optimization in Magento Create and customize themes for Magento Develop extensions for new Magento functionalities Package extensions to publish in the Magento Connect network Create Magento solutions for mobile devices Carry out performance adjustments to speed up your Magento system In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system. Style and approach This book would be a fast-paced tutorial guide that uses hands-on examples to developing new solutions for Magento e-commerce system. Each topic is explained sequentially in the process of creating a Magento solution, along with detailed explanations of the basic and advanced features of Magento 2.
Category: Computers

Magento 2 Build World Class Online Stores

Author : Fernando J. Miguel
ISBN : 9781788295062
Genre : Computers
File Size : 81.84 MB
Format : PDF, Kindle
Download : 500
Read : 843

Create rich and compelling solutions for Magento 2 by developing and implementing solutions, themes, and extensions About This Book Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Who This Book Is For The ideal target audience for this course could be anyone who wants to mould their skills in building amazing e-commerce websites using Magento. We begin right from getting you started with Magento to becoming an expert at building your own online stores with it. What You Will Learn Install and set up the Magento Ecosystem Carry out performance adjustments to speed up your Magento system Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products Design custom themes within the Magento 2 framework Create extensions using Magento 2 Discover what makes Magento 2 different and more powerful In Detail Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products Magento 2 Development Essentials by Fernando J. Miguel Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff Mastering Magento 2 by Bret Williams and Jonathan Bownds Style and approach This course begins by setting up Magento 2 before gradually moving on to setting the basic options of the Sell System. You will master Search Engine Optimization aspects, create designs and customize theme layouts, develop new extensions, and adjust the Magento System to achieve great performance. The book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance.
Category: Computers

Magento Beginner S Guide

Author : Robbert Ravensbergen
ISBN : 9781782162711
Genre : Computers
File Size : 88.93 MB
Format : PDF, ePub, Mobi
Download : 355
Read : 286

This book is written in a friendly, beginner's guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you. This book would also suit someone with e-commerce knowledge but requires a guide to getting started with Magento.
Category: Computers

Learning Magento 2 Administration

Author : Bret Williams
ISBN : 9781783288267
Genre : Computers
File Size : 58.71 MB
Format : PDF, Kindle
Download : 667
Read : 904

Maximize the power of Magento 2 to improve your e-commerce business About This Book Strategic planning for maximizing your Magento 2 store's operations and sales. Important guidelines and advice for optimizing your Magento 2 store. Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features. Who This Book Is For This guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2. What You Will Learn Strategies for creating multiple stores within a single Magento installation. Use of complex product types such as bundles, downloadables and virtual products. Configuring payments, shipping and taxes. Accommodating multiple languages and currencies. Installing and configuring themes. Managing content and search engine optimization. Creating promotions, up-sells and cross-sells. Leveraging the customer relationship features of Magento 2. Securing and optimizing your installation. In Detail Magento 2 has been completely re-written and re-designed to take the world's most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world's most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence. Style and approach A step-by-step guide where it takes the reader from the planning step all the way through launching a new Magento-powered store by building on the initial sample data included in a default Magento 2 installation. Along the way, we explore using discrete action steps how to leverage the full power of Magento 2 for both simple and advanced uses. Screenshots and step-by-step instructions not only teach the new Magento store administrator, but also serve as a handy reference for the more experienced operators.
Category: Computers

Magento

Author : Moaml Mohmmed
ISBN : 171208089X
Genre :
File Size : 87.35 MB
Format : PDF
Download : 528
Read : 1146

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.Magento LogoMagento's ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer's experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen. When it comes to custom functionality, however, that is where more complex programming is required.New call-to-actionMagento is designed to be utilized as an application by someone who isn't a developer. The Magento community is extremely large and very helpful. However, at some point the average person is going to hit a wall.There are a number of reasons why developers are called upon to adjust a Magento website. It is a very robust system even at its most basic. Once you begin to integrate with other systems, or introduce tens of thousands of products, businesses often need the assistance of experienced developers. As an example, we've had clients need additional options for how they view their dashboard. Typically you might be able to select viewing products in groups of 5, 25, and/or 50. We have a client who wants to view 2000. The functionality can be changed only up to a point; beyond that, it needs to be customized by an expert who really understands Magento, and follows best practices.Experienced developers will also tell you that speed is of the essence in ecommerce. No one wants to have to wait for systems to reload when you're doing a lot of online shopping. With such a robust list of features native to the application, strains can be put on your server. While we haven't yet had a Magento client require more than one server for their online store, I can foresee that situation arising in the future.Benefits of using Magento- Easy to install and add additional layouts and plug-ins- Open source technology that offers flexible, scalable ecommerce solutions- Effective and cost sensitive program- Allows for various discounts and promotions during check-out- Provides more than 50 payment gateways
Category:

Magento 2 Beginners Guide

Author : Gabriel Guarino
ISBN : 9781785881558
Genre : Computers
File Size : 46.15 MB
Format : PDF, ePub, Docs
Download : 440
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Discover what you need to know to build your own profitable online stores using the power of Magento 2! About This Book Set up and manage your very first online store with a friendly and engaging approach using Magento 2 Create your own shipping rates matrix and connect to shippers such as UPS, FedEx, and USPS Create reports to track store sales, customer activity, and statistics Who This Book Is For Have you been trying to create a website without luck using different platforms, but have never tried Magento before? Then this book is for you. Familiarity with programming and Magento 1 will help, but is not a prerequisite. What You Will Learn Build your first web store in Magento 2 Migrate your development environment to a live store Configure your Magento 2 web store the right way, so that your taxes are handled properly Create pages with arbitrary content Create and manage customer contacts and accounts Protect Magento instance admin from unexpected intrusions Set up newsletter and transactional emails so that communication from your website corresponds to the website's look and feel Make the store look good in terms of PCI compliance In Detail Do you have a good product to sell but need your start-up to sell it to your potential customers the right way? Were you unhappy with what Magento 1 had to offer and are looking forward to trying out what Magento 2 provides? If either of these questions ring a bell, then this book is for you! You'll start by getting a general understanding of what Magento is, why and how you should use it, and whether it is possible and feasible to migrate from an old web store to Magento 2. We'll introduce you to the main e-commerce concepts and basic features and let you play with them, so you can get a taste of how catalog and content management works. Following on from that, we'll show you how to tune your store up. You will learn how to get web store offers up and running, how to offer various discounts in the catalog, how to let the customers reduce the total price in the shopping cart by combining different products, and how to generate coupon codes that customers can use. Finally, we'll get serious and turn your plaything into a real web store, teaching you how to run it for real. Style and approach This book is a step-by-step guide to creating your first online store from scratch using Magento 2.
Category: Computers

Mastering Magento

Author : Bret Williams
ISBN : 9781849516952
Genre : Computers
File Size : 27.88 MB
Format : PDF, Docs
Download : 210
Read : 1217

Maximise the power of Magento: for developers, designers and store owners.
Category: Computers

Magento 1 4 Development Cookbook

Author : Nurul Ferdous
ISBN : 1849511454
Genre : Computers
File Size : 32.67 MB
Format : PDF, ePub
Download : 165
Read : 274

Extend your Magento store to the optimum level by developing modules and widgets.
Category: Computers

Google Analytics

Author : Jerri L. Ledford
ISBN : 1118081595
Genre : Computers
File Size : 29.40 MB
Format : PDF, Kindle
Download : 565
Read : 978

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Category: Computers

Google Seo Marketing Master Guide With Video Tutorials Optimization Resources Included For Beginners Professionals To Get On Top

Author : Sanusi A. L.
ISBN : 9781386403005
Genre : Computers
File Size : 21.55 MB
Format : PDF, Docs
Download : 747
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What to Expect From My Book? This book "Google SEO Marketing Master Guide with Video Tutorials – Optimization Resources Included for Beginners & Professionals to Get on Top" doesn't hold any 'secrets'. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. This is a step-by-step Playbook - one with the fresh and down-to-earth approach even if you came from no background in SEO or digital marketing at all. It will teach you step by step the same SEO tactics that made me quit my flying career and built a top SEO Agency in UK with a seven-figure income. 7 Years 1300 clients later, I'm now ready to hand you this Playbook. This is New Release. Not an Update or Revision. This book is written for you if you are: A complete SEO Virgin looking for a 7 figure residual income. An entrepreneur who wants to take his business to the No. 1 spot on Google. A blog or business owner with big plans. A mom & Pop store owner. A hard worker in need of technical knowledge. A frustrated Google AdWords spender. A SEO professional looking for time-saving hacks. An affiliate marketer who needs to make huge profits. What Does The Book Deliver? Over 3 hours of invaluable 'walk through' high definition video tutorials to show you step by step what to do, as well as a week-by-week SEO Blueprint and Checklist. If you've got a solid work ethic, you're eager to learn, and your business model is sound, I have included all the tools and know-how you need to get your website to the very top of Google where the profit is. Through my refreshingly no-nonsense plain English approach to SEO, my successful SEO Agency book unveils how to... Discover SEO's greatest secret – that it isn't rocket science! Stop outsourcing and learn how to do SEO yourself, or with your own in-house team. Filter profitable traffic to your site. Learn the right things to do with your social media Effectively direct and monitor people doing SEO for you As a professional speaker on the subject of making businesses profitable through SEO, I reveal why and how I went from 'airline' to 'online'; and how you can leverage my years of experience getting clients' websites to the very top of Google. You'll discover in this carefully curated SEO guide. . . Online marketing 101. Personal advice for your business. How to uncover money-making keywords. Configuring WordPress for SEO success. How to nail the technical elements. How to win links. A crash course in content marketing. Social media account use (finally!) Local SEO for a local business. eCommerce SEO (inc. Shopify, Magento, & WooCommerce). Google penalty diagnosis & avoidance. Why it's quicker to go 'white hat' and not try to cheat Google. And so much more! If you're ready to master SEO, order my Book right now. It was written for YOU!
Category: Computers

Piwik Web Analytics Essentials

Author : Stephan A. Miller
ISBN : 1849518491
Genre : Computers
File Size : 43.91 MB
Format : PDF
Download : 367
Read : 209

A complete guide to tracking visitors on your web sites, ecommerce shopping carts, and apps using Piwik Web Analytics
Category: Computers

How To Start An Online Store With Shopify

Author : Jamie Phoenix
ISBN :
Genre :
File Size : 82.9 MB
Format : PDF, ePub, Docs
Download : 444
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The Complete Step-by-Step Beginners Guide To Starting Your Online Business Based on hundreds of case studies and years of experience this book will save you countless time and aggravation. How To Start an Online Store with Shopify is a complete step-by-step guide to starting an online store. Walk through all the steps to successfully building your ecommerce store, customizing your ecommerce store, and working towards your store launch. What used to cost thousands of dollars and require teams of programmers, can now be done from your home. Whether you are looking to build an online store to sell your products or to resell other vendors products, this book covers all the details and is written in simple bite size pieces. Build a side income or start today on building your new career. This is not a get rich quick reference. The lessons reviewed in the book are tried and true lessons that will take time to nurture and grow. Learn about online marketing, effectively using social media, blogging, and search engine optimization. The combination of tools and lessons in this book will help lay the proper foundation for a successful long term venture. This book will walk you through the steps you need to start your online store today.
Category:

Aws

Author : A. W. S. Smith
ISBN : 1700712748
Genre :
File Size : 57.65 MB
Format : PDF, ePub
Download : 729
Read : 1104

NEW DESCRIPTION BY PAT5RR Long version: Pelaton uses it to power its live leaderboard. Cerner needs it to power machine learning and artificial intelligence. Expedia is using it for more and more of its critical apps. From GE Healthcare to Kellogg's, from Dow Jones to Adobe, companies rely on it to give them speed, flexibility--including to scale up and down quickly--and solutions to specific problems. It is Amazon Web Services (AWS), which combines cloud hosting with a suite of problem-solving services. Learning how to use AWS and understanding its pros and cons can add a critical skill to your résumé or help you make informed decisions for your company. AWS hosting is offered for both Windows and Linux operating systems and works with various platforms, including WordPress, Ruby, Drupal, Magento, Joomla, and Dot Net. Scheduled backups, dispersed data center locations, elastic load balancing, and content delivery are among the services offered by AWS. Amazon's pricing structure is different and more complex than what other cloud providers offer, so the average webmaster may struggle to understand what is needed and what it will cost. Amazon Web Services is a step-by-step guide to becoming an expert at Amazon Web Services. While comprehensive, it is suitable for beginners and easy to understand, moving from the basics to the specifics with these topics: Basics of cloud computing Importance of cloud computing in business Getting started with Amazon Web Services Pros and cons, startup costs Your business and web services Managing the platform, services, and apps Terminology Search engine optimization AWS for managers AWS for Amazon users Getting published with Amazon Publishing Making money with Amazon store services EC2 & S3 Amazon Prime Air, the drone delivery service now in development Kindle Fire Tablet Tutorials Amazon's secret plan and much more! Amazon dominates markets and creates new products and services. If you don't understand Amazon Web Services, there is no better time to start learning. Don't let excuses such as a busy schedule keep you from finding a crucial partner along the path to your goals. Buy [title of book] to get started now.
Category:

Boost E Commerce Sales And Make More Money

Author : Alex Harris
ISBN : 9781500717148
Genre : Business & Economics
File Size : 25.14 MB
Format : PDF, ePub
Download : 925
Read : 1293

In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.
Category: Business & Economics

Mastering Apache Solr

Author : Mr. Mathieu Nayrolles
ISBN : 9788192784502
Genre : Search engines
File Size : 43.77 MB
Format : PDF, Kindle
Download : 591
Read : 176

Topic: In the open source, full-text search community, a leader emerges – Apache Solr. Apache Solr enables you to index and access documents orders of magnitude faster than classical databases and thereby provides a first-class search experience to your end users. Brief Description: Mastering Apache Solr is a practical, hands-on guide containing crisp, relevant, systematically arranged, and progressive chapters. These chapters contain a wealth of information presented in a direct and easy-to-understand manner. This book covers key technical concepts, highlighting Solr's supremacy over classical databases in full-text search, which will help you accelerate your progress in the Solr world. Detailed Description: Mastering Apache Solr starts with an introduction to Apache Solr, its underlying technologies, the main differences between the classical database engines, and gradually moves to more advance topics like boosting performance. In this book, we will look under the hood of a large number of topics and discuss answers to pertinent questions like why denormalize data, how to import classical databases' data inside Apache Solr, how to serve Solr through five different web servers, how to optimize them to serve Solr even faster. An important and major topic covered in this book is Solr's querying mechanism, which will prove to be a strong ally in our journey through this book. We then look at boosting performance and deploying Solr using several servlet servers. Finally, we cover how to communicate with Solr using different programming languages, before deploying it in a cloud-based environment. Who this book is for: Mastering Apache Solr has been written for developers, programmers, and data specialists who want to take a leap towards the future of full-text storage and search and offer a world-class experience to their users. The reader is expected to have a working knowledge of traditional databases, Linux-based operating systems, and XML configuration files. Style and Approach: Mastering Apache Solr is written lucidly and has a dynamically simple approach. From the first page to the last, the book remains practical and focuses on the most important topics used in the world of Apache Solr without neglecting important theoretical fundamentals that help you build a strong foundation. Conclusion: Mastering Apache Solr will empower you to provide a world-class search experience to your end users through the discovery of the powerful mechanisms presented in this book.
Category: Search engines