Linkedin For Dummies

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Linkedin For Dummies

Author : Joel Elad
ISBN : 9781119469964
Genre : Business & Economics
File Size : 64.70 MB
Format : PDF, Mobi
Download : 315
Read : 273

Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.
Category: Business & Economics

Linkedin Profile Optimization For Dummies

Author : Donna Serdula
ISBN : 9781119651420
Genre : Business & Economics
File Size : 63.92 MB
Format : PDF, Docs
Download : 622
Read : 1229

Give your LinkedIn profile the makeover it deserves—and get the attention you deserve Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!
Category: Business & Economics

How To Use Linkedin

Author : Jeff Barker
ISBN : 179792883X
Genre :
File Size : 67.80 MB
Format : PDF, Docs
Download : 349
Read : 1056

Jeff Barker's book How to Use LinkedIn, will show everyone aspiring to take their career to higher levels how to navigate the site. This incisive project shows new users how to set up a captivating profile and reach out to a wider network of people aimed at expanding your career horizon. It contains in-depth information on optimization techniques. In this book, you will find real-world renditions of success stories of how to network on LinkedIn showing clearly how to use it with the right elements, how to connect with friends from other social media platforms. It also comes loaded with integration tips and other helpful material organized in a step-by-step manner.Jeff's book is written in easy-to-understand English mixed with some humor to help the entry-level LinkedIn User to have a hassle-free experience using this priceless asset to turn your CV into a great profile that launches them to the world.If you are looking for a new job or trying to get the right people to hire, then the recruitment tips and strategies on LinkedIn internet marketing app will do you a great service. This best practices book is a super-charged medium for advancing your professional circles through online advertising. This inspiring book is must-have in your library.Get yours today and redefine your strategy to success.
Category:

Linkedin For Dummies 5th Edition

Author : Joel Elad
ISBN : OCLC:1086571835
Genre : Business enterprises
File Size : 64.71 MB
Format : PDF
Download : 744
Read : 957

Whether youre one of LinkedIns 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the worlds largest professional network. --
Category: Business enterprises

Linkedin Sales Navigator For Dummies

Author : Perry van Beek
ISBN : 9781119427681
Genre : Business & Economics
File Size : 88.3 MB
Format : PDF, ePub
Download : 263
Read : 1168

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
Category: Business & Economics

Getting An Information Security Job For Dummies

Author : Peter H. Gregory
ISBN : 9781119002628
Genre : Computers
File Size : 41.5 MB
Format : PDF, ePub
Download : 760
Read : 1031

Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an Information Security Job For Dummies provides no-nonsense guidance on everything you need to get ahead of the competition and launch yourself into your dream job as an Information Security (IS) guru. Inside, you'll discover the fascinating history, projected future, and current applications/issues in the IS field. Next, you'll get up to speed on the general educational concepts you'll be exposed to while earning your analyst certification and the technical requirements for obtaining an IS position. Finally, learn how to set yourself up for job hunting success with trusted and supportive guidance on creating a winning resume, gaining attention with your cover letter, following up after an initial interview, and much more. Covers the certifications needed for various jobs in the Information Security field Offers guidance on writing an attention-getting resume Provides access to helpful videos, along with other online bonus materials Offers advice on branding yourself and securing your future in Information Security If you're a student, recent graduate, or professional looking to break into the field of Information Security, this hands-on, friendly guide has you covered.
Category: Computers

Getting A Web Development Job For Dummies

Author : Kathleen Taylor
ISBN : 9781118967768
Genre : Business & Economics
File Size : 47.78 MB
Format : PDF, Docs
Download : 966
Read : 918

Provides information on pursuing a career in web development, including the major categories of web development jobs, the necessary skills, how to build a resume and develop a web portfolio, and how to use online job boards.
Category: Business & Economics

What Linkedin Beginners Really Need To Know

Author : Astrid Schmidtchen
ISBN : 9783744872669
Genre : Computers
File Size : 33.5 MB
Format : PDF, ePub, Docs
Download : 495
Read : 899

Welcome to the powerful world of LinkedIn. Get in the driver's seat and take control of your profile and your content. But before you launch, it's wise to have a basic understanding, learn what you should do and what to avoid. In this compact guide you'll discover how to better control your image on the LinkedIn platform, you'll learn from examples and find help through expert sources. Written by a professional LinkedIn profile writer, this resource provides a quick, targeted solution for people new to the world of job searching and business networking. Both a general introduction for people without a lot of LinkedIn confidence or a large body of professional experience, it's also a quick refresher for anyone already on LinkedIn, providing some new, helpful nuggets that you can implement on your existing profile. Who's this book for? + career starters, career changers or people re-entering the job market who have never used LinkedIn or social media for business before + experienced specialists or skilled employees with no LinkedIn profile until now + recent graduates or university students seeking an internship or practicum + entrepreneurs, creatives or freelancers who've never considered using a LinkedIn profile before + people with a basic profile that needs improvement + members of LinkedIn with an empty profile (no content, no picture) What you'll get: + A fast introductory resource written by a professional LinkedIn profile writer & resume writer + Examples and concrete lists of do's and don'ts with short explanations + LinkedIn components explained: the headline, job title, summary, task descriptions, special achievements, role of networking and recruiters + Screenshots, insider ideas and tips to help you get your message across using limited field space +Learn to step into your readers' shoes and what business audiences want to see + Recommended sources for further information and inspiration for your job search and crafting a LinkedIn profile + Bonus Linked Background Graphics: A link to 14 customized graphics for your LinkedIn cover What readers have said: Maggie L., USA: "As a true techno-phobe, I was reluctant to dive into LinkedIn, until I found this book..." Suzanne M., USA: "I had never really ventured into the world of LinkedIn and never really considered how LinkedIn could be truly useful in promoting my activities and personal brand. This was a great food for thought introduction!"
Category: Computers

Canadian Small Business Kit For Dummies

Author : Margaret Kerr
ISBN : 9780470938850
Genre : Business & Economics
File Size : 55.63 MB
Format : PDF, Mobi
Download : 745
Read : 1320

Canadian Small Business Kit For Dummies is the bestsellingCanadian guide to starting and running a successful small business.This guide covers every aspect of starting, building, staffing, andrunning a small business, offering information for entrepreneursstarting from scratch, people buying a business, or new franchiseowners. With updated information about the HST and its impact onsmall businesses, insight into how small business can takeadvantage of social media such as Facebook, LinkedIn, and Twitter,and new resources, including information about new sources ofgovernment funding for small businesses, this book is an essentialguide to small business success. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Category: Business & Economics

Starting An Online Business All In One For Dummies

Author : Shannon Belew
ISBN : 9781118926673
Genre : Business & Economics
File Size : 36.32 MB
Format : PDF, ePub
Download : 167
Read : 763

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
Category: Business & Economics

Emotionally Focused Couple Therapy For Dummies

Author : Brent Bradley
ISBN : 9781118512401
Genre : Self-Help
File Size : 42.44 MB
Format : PDF, ePub, Docs
Download : 541
Read : 257

A practical, down-to-earth guide to using the world's most successful approach to couple therapy One of the most successful therapeutic approaches to healing dysfunctional relationships, emotionally focused couple therapy provides clients with powerful insights into how and why they may be suppressing their emotions and teaches them practical ways to deal with those feelings more constructively for improved relationships. Unlike cognitive-behavioural therapy, which provides effective short-term coping skills, emotionally focused therapy often is prescribed as a second-stage treatment for couples with lingering emotional difficulties. Emotionally Focused Couple Therapy For Dummies introduces readers to this ground-breaking therapy, offering simple, proven strategies and tools for dealing with problems with bonding, attachment and emotions, the universal cornerstones of healthy relationships. An indispensable resource for readers who would like to manage their relationship problems independently through home study Delivers powerful techniques for dealing with unpleasant emotions, rather than repressing them and for responding constructively to complex relationship issues The perfect introduction to EFT basics for therapists considering expanding their practices to include emotionally focused therapy methods Packed with fascinating and instructive case studies and examples of EFT in action, from the authors' case files Provides valuable guidance on finding, selecting and working with the right EFT certified therapist
Category: Self-Help

Business Networking For Dummies

Author : Stefan Thomas
ISBN : 9781118833346
Genre : Business & Economics
File Size : 78.64 MB
Format : PDF
Download : 943
Read : 565

Grow your business, build your career, find more customers, andbuild a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and businessowners. Quite simply, it’s a fast and effective way to buildyour business or career - and excellent networking skills will setyou apart from the competition. Business Networking ForDummies shows you how to get the most out of networking -both online and offline. With Business Networking ForDummies, you’ll learn to: Use business networking to grow and develop your business Find the right platform or platforms to build your own networkand ‘assemble your crowd’ Pitch yourself and your business with confidence Get the most out of face-to-face networking events - includingvaluable tips on presentation skills and sound bites! Join up your ‘real life’ and online networking Measure your networking success Follow up with new contacts successfully “This is a cornerstone book for anyone involved in runninga smaller business and wishing to deploy networking as an enquirysource. It is clear, concise and provides a complete education forsucceeding in, what is for some, a difficult environment." Ben Kench, Leading UK sales trainer and business growthspecialist "I’ve read this entire book from start to finish and soshould you because, when you know what you’re doing, businessnetworking does work, and by following the blueprint thatStef has set down for you: first you’ll learn, thenyou’ll earn.” Brad Burton, Managing Director, 4Networking Ltd.
Category: Business & Economics

Branding For Dummies

Author : Bill Chiaravalle
ISBN : 9781118958094
Genre : Business & Economics
File Size : 31.4 MB
Format : PDF, Docs
Download : 629
Read : 1220

Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
Category: Business & Economics

Marketing Automation For Dummies

Author : Mathew Sweezey
ISBN : 9781118772270
Genre : Business & Economics
File Size : 32.94 MB
Format : PDF, ePub
Download : 428
Read : 171

Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.
Category: Business & Economics

Social Media Marketing For Dummies

Author : Shiv Singh
ISBN : 9781118985533
Genre : Business & Economics
File Size : 79.37 MB
Format : PDF, Docs
Download : 534
Read : 1037

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Category: Business & Economics

Lead Generation For Dummies

Author : Dayna Rothman
ISBN : 9781118815892
Genre : Business & Economics
File Size : 66.44 MB
Format : PDF
Download : 980
Read : 430

Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.
Category: Business & Economics

Getting An It Help Desk Job For Dummies

Author : Tyler Regas
ISBN : 9781119018988
Genre : Computers
File Size : 50.28 MB
Format : PDF, ePub, Mobi
Download : 710
Read : 275

Despite economic growth in the U.S., prospects in the job market remain dim. Yet while other industries stagnate, the IT market has continued to expand as technology matures and deepends its roots in business operations. For those seeking a job in IT, the ubiquitous help desk is an excellent starting point in a promising career. This book helps individuals seeking employment as an IT help desk professional understand the industry, develop the necessary skills to obtain the position, secure a job offer, and advance in their careers. Inside you'll find: Understanding the IT Help Desk A Day in the Life of an IT Help Desk Professional Why Starting at the Help Desk is an Awesome Choice The Education & Mindset Feeding Your Inner Nerd Required Post-Education & Certifications Finding the Right Position For You Branding Yourself Creating a Winning Resume & Cover Letter Surviving the Interview/Post-Interview Etiquette and many more helpful tips! Loaded with simple, straightforward advice and packed with valuable insight, Getting an IT Help Desk Job For Dummies is you all-in-one guide to starting your IT career on the right foot!
Category: Computers

Facebook Advertising For Dummies

Author : Paul Dunay
ISBN : 0470948930
Genre : Business & Economics
File Size : 47.77 MB
Format : PDF, Mobi
Download : 741
Read : 277

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Category: Business & Economics

Social Media Marketing All In One For Dummies

Author : Jan Zimmerman
ISBN : 9781119330394
Genre : Business & Economics
File Size : 79.49 MB
Format : PDF, ePub, Docs
Download : 243
Read : 665

The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Category: Business & Economics