INNOVATION A VERY SHORT INTRODUCTION

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Innovation A Very Short Introduction

Author : Mark Dodgson
ISBN : 9780191614255
Genre : Technology & Engineering
File Size : 86.12 MB
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What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Category: Technology & Engineering

Garden History A Very Short Introduction

Author : Gordon Campbell
ISBN : 9780191004186
Genre : Gardening
File Size : 54.25 MB
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Gardens take many forms, and have a variety of functions. They can serve as spaces of peace and tranquilty, a way to cultivate wildlife, or as places to develop agricultural resources. Globally, gardens have inspired, comforted, and sustained people from all walks of life, and since the Garden of Eden many iconic gardens have inspired great artists, poets, musicians, and writers. In this Very Short Introduction, Gordon Campbell embraces gardens in all their splendour, from parks, and fruit and vegetable gardens to ornamental gardens, and takes the reader on a globe-trotting historical journey through iconic and cultural signposts of gardens from different regions and traditions. Ranging from the gardens of ancient Persia to modern day allotments, he concludes by looking to the future of the garden in the age of global warming, and the adaptive spirit of human innovation. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Category: Gardening

Innovation A Very Short Introduction

Author : Mark Dodgson
ISBN : 9780192558619
Genre : Technology & Engineering
File Size : 77.11 MB
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What is innovation? How is innovation used in business? How can we use it to succeed? Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From aeroplanes to television and penicillin, and from radios to frozen food and digital money, the fruits of innovation surround us. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Category: Technology & Engineering

Art Theory A Very Short Introduction

Author : Cynthia Freeland
ISBN : 9780191579325
Genre : Art
File Size : 37.99 MB
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In today's art world many strange, even shocking, things qualify as art. In this Very Short Introduction Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy and art theory with many fascinating examples. She discusses blood, beauty, culture, money, museums, sex, and politics, clarifying contemporary and historical accounts of the nature, function, and interpretation of the arts. Freeland also propels us into the future by surveying cutting-edge web sites, alongside the latest research on the brain's role in perceiving art. This clear, provocative book engages with the big debates surrounding our responses to art and is an invaluable introduction to anyone interested in thinking about art. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Category: Art

Materials

Author : Christopher Hall
ISBN : 9780199672677
Genre : Technology & Engineering
File Size : 28.62 MB
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The study of materials is a major field of research that supports and drives innovation in technology. Using modern scientific techniques, materials scientists and engineers explore and manipulate materials, and create new ones with remarkable strength and extraordinary optical and electricalproperties. In this Very Short Introduction, Christopher Hall looks at a wide range of materials, from steel, wood, and rubber, to gold, silicon, and graphene, describing how materials are used, how their properties arise from their internal structure, and how useful and novel things are made fromthem. He concludes by looking at how the global scale of materials consumption now threatens the goal of sustainability.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.
Category: Technology & Engineering

Topology A Very Short Introduction

Author : Richard Earl
ISBN : 9780192568984
Genre : Mathematics
File Size : 44.22 MB
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How is a subway map different from other maps? What makes a knot knotted? What makes the Möbius strip one-sided? These are questions of topology, the mathematical study of properties preserved by twisting or stretching objects. In the 20th century topology became as broad and fundamental as algebra and geometry, with important implications for science, especially physics. In this Very Short Introduction Richard Earl gives a sense of the more visual elements of topology (looking at surfaces) as well as covering the formal definition of continuity. Considering some of the eye-opening examples that led mathematicians to recognize a need for studying topology, he pays homage to the historical people, problems, and surprises that have propelled the growth of this field. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Category: Mathematics

The Ancient Near East A Very Short Introduction

Author : Amanda H. Podany
ISBN : 9780195377996
Genre : History
File Size : 63.54 MB
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The ancient Near East is defined, for the purposes of this book, as the cuneiform lands," the regions of the ancient world where the cuneiform script, written on clay tablets, was used as the most common medium for written communication. These lands comprise Mesopotamia (with its variously named regions: Sumer, Akkad, Babylonia, and Assyria); Syria, Elam (later known as Persia), and Anatolia. The three thousand years to be covered by this book - from around 3500 BCE, with the founding ofthe first Mesopotamian cities (which coincide with the invention of writing) to the conquest of the Near East by the Persian king Cyrus the Great in 539 BCE - encompass an era of remarkable innovation and achievement. Many of the creations of the people of the ancient Near East are still with us, from fundamental inventions such as the wheel and the plow to intellectual feats such as the inventions of astronomy, law, and diplomacy. The region is known as the "cradle of civilization" for good reason. Here, men and women first tried to live peacefully together in densely urban cities, and found ways, through law and custom, to thrive and prosper. The popular image of history as a story of progress from primitive barbarism to modern sophistication is completely belied by the study of the ancient Near East. For example, women had many rights and freedoms; they could own property, run businesses, and represent themselves in court. Diplomats traveled between the capital cities of major powers ensuring peace and friendship between the kings. Scribes and scholars studied the stars and could predict eclipses and the movements of the planets. These achievements were lost in subsequent centuries, only to be reborn in more modern times. Perhaps the most obvious legacy from the ancient Near East is seen in some of our units of measurement. The Mesopotamians invented a mathematical system based on the number 60, and all the 60-based units in our modern world (including seconds, minutes, and degrees) have come down, unaltered, directly from Mesopotamia. Taking a chronological view, the book will include what we know, ideas about what we don't yet know (but perhaps will in the future), evidence used for discerning the history of the region, and approaches taken to the evidence by scholars of the ancient Near East. Each chapter will focus on one or two archaeological sites that have contributed extensive evidence (both textual and archaeological) to our understanding of an era and expanding from that evidence to a broader view of the era as a whole."
Category: History

Design A Very Short Introduction

Author : John Heskett
ISBN : 0192854461
Genre : Art
File Size : 45.18 MB
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John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
Category: Art

Stem Cells A Very Short Introduction

Author : Jonathan Slack
ISBN : 9780199603381
Genre : Medical
File Size : 23.69 MB
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There is much public interest in stem cells, but also much confusion and misinformation. Developmental biologist Jonathan Slack explains the biology behind stem cells - what they are what scientists do with them, what stem cell therapies are available today, and what can be expected to happen in the future.
Category: Medical

Projects A Very Short Introduction

Author : Andrew Davies
ISBN : 9780198727668
Genre : Business & Economics
File Size : 70.53 MB
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What is a project? How are projects organized to deal with a complex, rapidly changing, and uncertain world? Why are projects the organization of the future? A project is a temporary organization and one-time process established to achieve a desired outcome. Projects range in size from small teams to large international joint-ventures and temporary coalitions of public and private organizations. What distinguishes projects from all other organizational activities -- such as mass produced products and services -- is that a project is finite in duration, lasting from hours, days, or weeks to years, and in some cases decades. Each project is disposable. It brings together people and resources to accomplish a goal and when the goal is accomplished, the organization disappears. When projects are complex, unpredictable, and changing, their plans have to be flexible and able to adjust to situations that cannot have been foreseen at the outset. In this Very Short Introduction Andrew Davies looks at how projects have developed since the industrial revolution to create the human-built world in which we live, work, and play. Considering some of our greatest endeavours such as the Erie Canal, Apollo Moon landing, Japanese product development, and Chinese ecocity projects, Davies identifies how projects are organized and managed to design and produce large and complex systems, cope with fast changing conditions, and deal with the immense uncertainties required to create breakthrough innovations in products and services. He concludes by considering how projects could be organized to address the challenges facing the post-industrial society of the 21st century. ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Category: Business & Economics