IF-YOU-BUILD-IT-WILL-THEY-COME

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If You Build It Will They Come

Author : Rob Adams
ISBN : 0470610581
Genre : Business & Economics
File Size : 64.68 MB
Format : PDF, ePub, Docs
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Category: Business & Economics

Summary If You Build It Will They Come

Author : BusinessNews Publishing
ISBN : 9782806247124
Genre : Business & Economics
File Size : 54.93 MB
Format : PDF, ePub, Mobi
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The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.
Category: Business & Economics

If You Build It They Will Come

Author : Jeffrey E. Barnett
ISBN : 9780190900786
Genre : Psychology
File Size : 66.74 MB
Format : PDF, ePub, Mobi
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Private mental health practice is a vibrant, thriving, and financially rewarding profession. And yet many who consider pursuing this path are misled by falsehoods, or myths, about private practice that can result in costly mistakes - or avoidance of this fulfilling and worthwhile career path. There is no need to market my practice, clients will find me. I learned everything I need to know about private practice in graduate school. I don't need an attorney or a CPA. Self-care is for students. But there is, you didn't, you do, and no, it most certainly is not. In If You Build It They Will Come, Jeffrey Barnett and Jeffrey Zimmerman dismantle many common misconceptions (myths) relating to the preparation, management, and ethics of entering and running a successful private practice in the mental health professions. Grouped into thematic sections, misconceptions are addressed briefly and succinctly. In addition to sharing accurate information to refute each myth, the book provides vital information on how to be successful in private practice. The authors identify common pitfalls and challenges, offering specific and practical strategies to address and move beyond the myth. Each chapter concludes with recommended resources and readings. Blending decades of clinical experience with practical no-nonsense advice about running a practice, If You Build It They Will Come helps fill the gaps in practice development training. Trainees and recent graduates of programs in clinical psychology, social work, and counseling will benefit from this book's personal, candid, and optimistic approach.
Category: Psychology

The Eleventh Off Campus Library Services Conference Proceedings

Author : Patrick Mahoney
ISBN : 0789027852
Genre : Education
File Size : 35.3 MB
Format : PDF, Kindle
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Learn how to provide better service to distance information users! This book is the result of the conference held in May, 2004 in Scottsdale, Arizona, focusing on librarians' challenges providing service to nontraditional faculty and students. Respected authorities discuss in detail specific problems--and fresh strategies and solutions--to further promote service to distance information users. Each chapter tackles a particular issue such as collaboration outside the contributor's organization or how services can be monitored and assessed to gauge quality, and fully explains what can be done to address those issues. Each distinguished contribution was carefully selected by a 26-member advisory board using a juried abstracts process. Thorough bibliographies, useful figures, tables, and graphs provide accessibility and clarify ideas. Some of the topics in this book include: the promotion of library services to Native American students the planning and development process of a project to create a Web-based multi-media instruction tool for off-campus graduate students an examination of direct linking tools provided by major aggregators distance learning for the learning disabled distance learning implementation strategies for institutions course management software (CMS) and library services integration a survey of Association of Research Libraries offered services the do's and don'ts of videoconferencing on and off-campus an eBooks collection study one-on-one research coaching via digital reference service an online tool that assesses students' research skills and attitudes creating a library CD for off-campus students expanding student and faculty access to information services the collaboration with faculty on electronic course reserves developing assessment questions for services supporting off-campus learning programs providing secure off-campus access to library services beyond proxy servers and much, much more! The Eleventh Off-Campus Library Services Conference Proceedings is an invaluable comprehensive resource detailing the latest challenges and solutions for on- and off-campus librarians.
Category: Education

If You Build It Will They Come Winning In A Competitive K 12 Education Marketp

Author : Jeffrey Litel
ISBN : 1548253979
Genre :
File Size : 64.6 MB
Format : PDF, Docs
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This book is written for educators who find themselves competing with other institutions to attract and keep students enrolled. The rise in the number of charter and private schools offer families choice they did not have before. Build an educational experience that your clients want and you will win in a Competitive K-12 Education Marketplace.
Category:

Outreach Services In Academic And Special Libraries

Author : Linda S Katz
ISBN : 9781135796235
Genre : Language Arts & Disciplines
File Size : 89.90 MB
Format : PDF
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Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings. This extensive resource shows how to use outreach programs to market new information resources and services to library constituents. Outreach Services in Academic and Special Libraries contains charts, graphs, and pictorials to help walk you through the process of creating an outreach program at your library. This book also presents bibliographies, suggestions on how to improve on existing designs, and the librarians’ “wish lists” of ideas they’d like to try in the future. Outreach Services in Academic and Special Libraries presents case studies covering many topics related to outreach services, including: outreach to special groups of remote users multicultural outreach collaborative outreach partnerships with university and college departments and community organizations outreach Web sites targeting special groups marketing library services and resources information literacy as a form of outreach multi-media kiosks and exhibits book talks outreach to new faculty and transfer students and more! Librarians will benefit from the wide range of creative ideas and successful case studies implemented by library colleagues representing institutions from around the country. Outreach Services in Academic and Special Libraries serves as a catalyst for librarians to implement similar outreach programs at their own academic or special library.
Category: Language Arts & Disciplines

Zero To One

Author : Peter Thiel
ISBN : 9780804139304
Genre : Business & Economics
File Size : 52.1 MB
Format : PDF, Mobi
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#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Category: Business & Economics

Start Your Own Net Service Business

Author : Entrepreneur Press
ISBN : 9781613080856
Genre : Business & Economics
File Size : 34.78 MB
Format : PDF, Mobi
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Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!
Category: Business & Economics

The Rise Of Stadiums In The Modern United States

Author : Mark Dyreson
ISBN : 9781317989288
Genre : Sports & Recreation
File Size : 58.54 MB
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Many Americans know more about the stadiums that loom over their cityscapes or college campuses than they do about any other aspect of the nation’s geography. Stadiums serve as iconic monuments of urban and university identities. Indeed, the power of sport in modern American culture has produced ‘sportscapes’—landscapes literally shaped by their devotion to athletic competition. Curiously, given the importance of the secular cathedrals in American culture, historians have paid little attention to these edifices. The Rise of Stadiums in the Modern United States: Cathedrals of Sport seeks to remedy that oversight. This book will analyze stadiums from a variety of perspectives, paying special attention to the links between the ‘built environment’ in which Americans watch and play games and the larger social environments that the nation’s sporting practices inhabit. The Rise of Stadiums in the Modern United States: Cathedrals of Sport explores the role of stadiums in shaping urban identities, determining the economics of intercollegiate athletics, influencing local and national politics. This book was previously published as a special issue of the International Journal of the History of Sport.
Category: Sports & Recreation

Serving Grandfamilies In Libraries

Author : Sarah Gough
ISBN : 9780810887640
Genre : Language Arts & Disciplines
File Size : 50.96 MB
Format : PDF, ePub, Mobi
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In Serving Grandfamilies in Libraries: A Handbook and Programming Guide, Sarah Gough, Pat Feehan, and Denise Lyons have taken everything learned from their research on developing GrandFamily Resource Collections and leading grandfamily programming in several states and put it in this easy to use guide. They share the successes and failures of existing programs so other librarians can hit the ground running rather than trudge through a time-consuming and costly period of trial-and-error. With this practical and comprehensive guide, your library will be ready to jumpstart or easily expand a stellar program for the grandfamilies in your community.
Category: Language Arts & Disciplines