IF YOU BUILD IT WILL THEY COME

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If You Build It Will They Come

Author : Rob Adams
ISBN : 0470610581
Genre : Business & Economics
File Size : 69.34 MB
Format : PDF, ePub
Download : 820
Read : 236

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Category: Business & Economics

Summary If You Build It Will They Come

Author : BusinessNews Publishing
ISBN : 9782806247124
Genre : Business & Economics
File Size : 89.18 MB
Format : PDF, ePub, Docs
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The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.
Category: Business & Economics

If You Build It They Will Come

Author : Jeffrey E. Barnett
ISBN : 9780190900786
Genre : Psychology
File Size : 51.11 MB
Format : PDF, Mobi
Download : 131
Read : 801

Private mental health practice is a vibrant, thriving, and financially rewarding profession. And yet many who consider pursuing this path are misled by falsehoods, or myths, about private practice that can result in costly mistakes - or avoidance of this fulfilling and worthwhile career path. There is no need to market my practice, clients will find me. I learned everything I need to know about private practice in graduate school. I don't need an attorney or a CPA. Self-care is for students. But there is, you didn't, you do, and no, it most certainly is not. In If You Build It They Will Come, Jeffrey Barnett and Jeffrey Zimmerman dismantle many common misconceptions (myths) relating to the preparation, management, and ethics of entering and running a successful private practice in the mental health professions. Grouped into thematic sections, misconceptions are addressed briefly and succinctly. In addition to sharing accurate information to refute each myth, the book provides vital information on how to be successful in private practice. The authors identify common pitfalls and challenges, offering specific and practical strategies to address and move beyond the myth. Each chapter concludes with recommended resources and readings. Blending decades of clinical experience with practical no-nonsense advice about running a practice, If You Build It They Will Come helps fill the gaps in practice development training. Trainees and recent graduates of programs in clinical psychology, social work, and counseling will benefit from this book's personal, candid, and optimistic approach.
Category: Psychology

The Eleventh Off Campus Library Services Conference Proceedings

Author : Patrick Mahoney
ISBN : 0789027852
Genre : Education
File Size : 80.19 MB
Format : PDF, ePub, Mobi
Download : 383
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Learn how to provide better service to distance information users! This book is the result of the conference held in May, 2004 in Scottsdale, Arizona, focusing on librarians' challenges providing service to nontraditional faculty and students. Respected authorities discuss in detail specific problems--and fresh strategies and solutions--to further promote service to distance information users. Each chapter tackles a particular issue such as collaboration outside the contributor's organization or how services can be monitored and assessed to gauge quality, and fully explains what can be done to address those issues. Each distinguished contribution was carefully selected by a 26-member advisory board using a juried abstracts process. Thorough bibliographies, useful figures, tables, and graphs provide accessibility and clarify ideas. Some of the topics in this book include: the promotion of library services to Native American students the planning and development process of a project to create a Web-based multi-media instruction tool for off-campus graduate students an examination of direct linking tools provided by major aggregators distance learning for the learning disabled distance learning implementation strategies for institutions course management software (CMS) and library services integration a survey of Association of Research Libraries offered services the do's and don'ts of videoconferencing on and off-campus an eBooks collection study one-on-one research coaching via digital reference service an online tool that assesses students' research skills and attitudes creating a library CD for off-campus students expanding student and faculty access to information services the collaboration with faculty on electronic course reserves developing assessment questions for services supporting off-campus learning programs providing secure off-campus access to library services beyond proxy servers and much, much more! The Eleventh Off-Campus Library Services Conference Proceedings is an invaluable comprehensive resource detailing the latest challenges and solutions for on- and off-campus librarians.
Category: Education

If You Build It Will They Come

Author : PCC
ISBN : 9788829511372
Genre : Business & Economics
File Size : 86.60 MB
Format : PDF, Kindle
Download : 429
Read : 1206

Know if you'll hit your targets before pulling the trigger onany marketing plan More than sixty five percent of new products are commercialfailures, and if you compound this with a recession, now more thanever you can't afford to be wrong. In If You Build It Will TheyCome, business professor and strategy consultant Rob Adamsshows you how to make sure you hit your target market beforeyou spend a lot of money. He shows you the fast, systematic andproven approach of performing Market Validation in advance ofmaking a large product investment. Adams outlines a simple and effective market validation andtesting strategy that is proven, giving entrepreneurs and managersthe ability to dramatically improve the prospect of productsuccess. He explains how to quickly gather information oncompetitors, directly interview members of your target market, andfigure out what the market really wants to buy, versus whatcustomers say they want. The steps to quickly understanding the viability of yourmarket Where to go to gather the information needed to hit the marketrequirements How to follow through with the right product launched in theright way Adams cuts through the fancy terms and expensive marketresearch that gives lots of data but no real product orientedinformation about usage, pricing, features and competitive forces.In the end you'll produce results on your first release of a farmore mature product, shipped in a faster timeframe with featurescustomers will actually use. This book is for anyone involved with designing, developing andlaunching new products. Its examples and advice cover everythingfrom the fledgling start-up that needs their first product to workjust to survive to the successful Fortune Class companyestablishing new worldwide markets. Examples cut across all majorindustrial sectors including consumer,
Category: Business & Economics

Outreach Services In Academic And Special Libraries

Author : Linda S Katz
ISBN : 9781135796235
Genre : Language Arts & Disciplines
File Size : 26.88 MB
Format : PDF
Download : 566
Read : 522

Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings. This extensive resource shows how to use outreach programs to market new information resources and services to library constituents. Outreach Services in Academic and Special Libraries contains charts, graphs, and pictorials to help walk you through the process of creating an outreach program at your library. This book also presents bibliographies, suggestions on how to improve on existing designs, and the librarians’ “wish lists” of ideas they’d like to try in the future. Outreach Services in Academic and Special Libraries presents case studies covering many topics related to outreach services, including: outreach to special groups of remote users multicultural outreach collaborative outreach partnerships with university and college departments and community organizations outreach Web sites targeting special groups marketing library services and resources information literacy as a form of outreach multi-media kiosks and exhibits book talks outreach to new faculty and transfer students and more! Librarians will benefit from the wide range of creative ideas and successful case studies implemented by library colleagues representing institutions from around the country. Outreach Services in Academic and Special Libraries serves as a catalyst for librarians to implement similar outreach programs at their own academic or special library.
Category: Language Arts & Disciplines

What They Didn T Say A Book Of Misquotations

Author : Elizabeth Knowles
ISBN : 9780191500541
Genre : Reference
File Size : 27.42 MB
Format : PDF, Kindle
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Read : 746

Follow the money Fresh fields and pastures new A good day to bury bad news If the glove doesn't fit you must acquit Brings together a fascinating range of wrongly remembered sayings, popular summaries of original thoughts, and apocryphal or unverifiable comments attributed to a particular person. By revealing what was (and was not) really said, this book celebrates the colour and inventiveness of language change.
Category: Reference

Start Your Own Net Service Business

Author : Entrepreneur Press
ISBN : 9781613080856
Genre : Business & Economics
File Size : 35.45 MB
Format : PDF, ePub, Docs
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Read : 568

Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!
Category: Business & Economics

American Politics In The Age Of Ignorance Why Lawmakers Choose Belief Over Research

Author : D. Schultz
ISBN : 9781137308733
Genre : Political Science
File Size : 58.33 MB
Format : PDF, Docs
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American Politics in the Age of Ignoranc e looks at ten policy myths and bad ideas that governments and public officials - most often conservatives - consistently repeat and re-enact. Acting on these myths, the policies inevitably fail and thereby reinforce preconceived beliefs that government is ineffective at solving problems.
Category: Political Science