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Ideas Are Your Only Currency

Author : Rod Judkins
ISBN : 9781473640061
Genre : Self-Help
File Size : 73.86 MB
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FUTURE-PROOFING FOR THINKERS. 'What skills and abilities will a student need to prosper in five, ten, or fifteen years' time?' In a world of change, where skills become out of date quickly, it is ideas that last. We all need to be prepared for a world that is fluid, global and interdisciplinary. Distinctions between specialties will blur and overlap. Change is happening at electrifying speed. In this vortex there are no maps. Featuring 100 interactive chapters to inspire groundbreaking new ideas, this is perfect for fans of Keri Smith's Wreck this Journal, Paul Arden's It's Not How Good You Are and Rolf Dobelli's global bestseller The Art of Thinking Clearly.
Category: Self-Help

Creating Demand

Author : Gerardo V. Tabío
ISBN : PSU:000067200818
Genre : Business & Economics
File Size : 50.67 MB
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Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing dollars wisely, especially now when the economy is in a downturn, is more important than ever. Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabío will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers. Using a methodology that they have honed with both large corporations—like Coca Cola, Volkswagen, and Wendy’s—and small, locally owned businesses, such as car dealerships, jewelry stores, and radio stations, the authors guide you step by step to create a marketing plan that will produce positive, measurable results. From their wealth of experience, Beamer and Tabío use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice. Their simple formula allows you to quickly generate a lengthy list of diverse, novel, and relevant ideas, while holding to a high standard. Then you will learn how to troubleshoot and refine this list to find the best ideas to reach your target customers and add to the bottom line. Using the ingenious approach taught in this book, companies both large and small will be able to develop customized, novel ideas that meet specific marketing objectives and vastly improve the likelihood of a campaign’s success.
Category: Business & Economics

Wealth Within Reach

Author : Bud Hadfield
ISBN : 0964510219
Genre : Success in business
File Size : 34.75 MB
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Bud Hadfield, founder of Kwik-Kopy Corporation, tells the story of his successful business and discusses the principles that helped it prosper.
Category: Success in business

Become An Idea Machine

Author : Claudia Azula Altucher
ISBN : 1502593009
Genre : Business & Economics
File Size : 61.48 MB
Format : PDF
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HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas a day. It doesn't matter if they are good or bad the key is to exercise your 'idea muscle', to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work. Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages and try to produce more than three, you will feel a burn, scratch your head, and you will be sweating, and working hard. There is a turning point when you reach idea number 6 for the day, you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to ten you will see for yourself what "sweating the idea muscle" means. As you practice the daily idea generation you become an idea machine.When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at ten a day). When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction. Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things. As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer. When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice. Life changes for the better when we become the source of positive, insightful, and helpful ideas. Don't believe a word I say. Instead, challenge yourself to try it for the 180 days and see your life transform, in magical ways, in front of your very eyes.
Category: Business & Economics


Author :
ISBN : UIUC:30112006390733
Genre : Population
File Size : 67.74 MB
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Category: Population

Raindance Writers Lab

Author : Elliot Grove
ISBN : 9781136055690
Genre : Performing Arts
File Size : 58.54 MB
Format : PDF, Kindle
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If you're looking for a straightforward, practical, no-nonsense guide to scriptwriting that will hold your hand right the way through the process, read on! The Raindance Writers' Lab guides you through the tools that enable you to execute a strong treatment for a feature and be well on the way to the first draft of your script. Written by the creator of the Raindance Film Festival himself, Elliot Grove uses a hands-on approach to screenwriting based on his many years of experience teaching the subject for Raindance training. He uses step-by-step processes illustrated with diagrams and charts to lend a visual structure to the teaching. Techniques are related to real-life examples throughout, from low budget to blockbuster films. The Companion Website contains interviews with British writers and directors as well as a handy series of legal contracts, video clips and writing exercises. In this brand new 2nd edition, Grove expands on his story structure theory, as well as how to write for the internet and short films. The website also contains sample scripts and legal contracts, a writing exercise illustrated with a video clip, a folder full of useful hyperlinks for research, and a demo version of Final Draft screenwriting software.
Category: Performing Arts

Summary The Witch Doctors

Author : BusinessNews Publishing
ISBN : 9782511016916
Genre : Business & Economics
File Size : 52.62 MB
Format : PDF
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The must-read summary of John Micklethwait and Adrian Wooldridge's book: "The Witch Doctors: What the Management Gurus Are Saying, Why It Matters and How to Make Sense of It". This complete summary of the ideas from John Micklethwait and Adrian Wooldridge's book "The Witch Doctors" shows that today, management theory is a strong growth industry. New business theories are more rapidly and enthusiastically applied than their predecessors – mainly because there is a greater acceptance and awareness of management theory. Yet, for all its success, management theory is still at an early stage of development. In their book, the authors warn readers never to take a new business management idea at face value or accept it as being infallible. This summary will teach you to instead look on management theories as suggestions that must be shaped and moulded in light of your own experience and business judgement. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Witch Doctors" and find out how to get the most out of new business theories.
Category: Business & Economics

Technical Analysis Of The Currency Market

Author : Boris Schlossberg
ISBN : 9780471973065
Genre : Business & Economics
File Size : 69.93 MB
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Proven currency-specific trading strategies from one of today's topcurrency analysts "If you trade currency, then you need to have this book on yourdesk. It's the only book you need for technical analysis of thefastest-moving market on the planet." -Rob Booker, Currency Trader, W.R. Booker & Company "In plain English, Schlossberg lays out the basics in usingtechnical analysis to trade foreign currencies, from thefundamentals of how the FX market works to the variety of technicalstrategies and trade management techniques traders can employ.Along the way, he offers entertaining examples and observations aswell as simple, easy-to-read charts and diagrams. Anyone interestedin getting started in the hugely popular FX market would do well tobegin with this book." -Sarah Rudolph, Executive Editor, SFO Magazine "Boris Schlossberg has done a fabulous job with this book. It'spacked with insightful tips and strategies that are sure to savetraders a lot of time and money." -Cory Janssen, CoFounder, "Schlossberg's book is a great resource for traders just startingout in currency markets. His focus on simplicity is critical for anew trader's education on how to make money." -Andrew B. Busch, Global FX Strategist, BMO Financial Group
Category: Business & Economics


Author : Rebecca Jury
ISBN : 9781869405786
Genre : Self-Help
File Size : 66.92 MB
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10 Steps to a Great Degree' BA: An Insider's Guide is a practical, honest introduction to getting the most out of your arts degree at a New Zealand university. Author Rebecca Jury has just emerged from the maelstrom of university and offers her personal take on how to ace your BA. Jury introduces readers to everything from choosing your courses (just like putting together a personalised gourmet sandwich), setting up a study space and doing part-time work, to turning up at lectures and tutorials and actually reading your 'readings', she offers ten steps on how to make university a more rewarding and enjoyable experience. In particular, she focuses on planning, work-life balance, study habits, succeeding at essays and exams, and sorting out a life after the degree. If you're not afraid to be a nerd, polish up your essays until they shine and master exam-taking techniques, Jury suggests, you'll emerge from the university experience a better thinker, a more employable worker and a wiser person. BA: An Insider's Guide is an essential reader for all those considering study or about to embark on their arts degree. Among all the guides to essay writing and research available to undergraduates, this book distinguishes itself by its coverage of the full range of student life, by its rootedness in recent experience at a New Zealand university, and by its clear, engaging, personal style.
Category: Self-Help

A Practical Guide To Business Creativity

Author : Jodie Newman
ISBN : 9781848314245
Genre : Self-Help
File Size : 67.98 MB
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Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action. Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
Category: Self-Help