HUMOR IN ADVERTISING

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Humor In Advertising

Author : Charles S. Gulas
ISBN : 0765636212
Genre : Business & Economics
File Size : 51.15 MB
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Category: Business & Economics

Humor In The Advertising Business

Author : Fred K. Beard
ISBN : 0742554260
Genre : Business & Economics
File Size : 72.10 MB
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Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Category: Business & Economics

Translation Humour And The Media

Author : Delia Chiaro
ISBN : 9781441140678
Genre : Language Arts & Disciplines
File Size : 25.4 MB
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Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the intersection of the two disciplines as found in the media -- on television, in film and in print. From American cable drama to Japanese television this collection shows the range and insight of contemporary cross-disciplinary approaches to humour and translation. Featuring a diverse and global range of contributors, this is a unique addition to existing literature in translation studies and it will appeal to a wide cross-section of scholars and postgraduates.
Category: Language Arts & Disciplines

Handbook Of Developments In Consumer Behaviour

Author : Victoria Wells
ISBN : 9781781005125
Genre : Business & Economics
File Size : 58.54 MB
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This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Category: Business & Economics

Dimensions Of Humor

Author : Carmen Valero-Garcés
ISBN : 9788437082905
Genre : Literary Criticism
File Size : 53.39 MB
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This is the first edited volume dedicated specifically to exploring humor in the academic world. It is a rich collection of essays by an international array of scholars representing various theoretical perspectives and practical orientations in the disciplines of Linguistics, Literature, Cultural Studies, and Translation, but all concerned with the interactional aspects of humor. The two main reasons behind the publication of this volume are, first, to continue the journey along the path towards full recognition of humor as a discipline worthy of research and assessment, and, second, to offer a new and integrating perspective on hu¬mor to showcase the wide range of dimensions that it offers. This book is sure to become an important reference and source of inspiration for scholars in the various subfields of Humor Studies: Linguistics, Literature, Cultural Studies, and Translation.
Category: Literary Criticism

Encyclopedia Of Humor Studies

Author : Salvatore Attardo
ISBN : 9781483364711
Genre : Language Arts & Disciplines
File Size : 60.59 MB
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The Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s scope encompasses the humor of children, adults, and even nonhuman primates throughout the ages, from crude jokes and simple slapstick to sophisticated word play and ironic parody and satire. As an academic social history, it includes the perspectives of a wide range of disciplines, including sociology, child development, social psychology, life style history, communication, and entertainment media. Readers will develop an understanding of the importance of humor as it has developed globally throughout history and appreciate its effects on child and adult development, especially in the areas of health, creativity, social development, and imagination. This two-volume set is available in both print and electronic formats. Features & Benefits: The General Editor also serves as Editor-in-Chief of HUMOR: International Journal of Humor Research for The International Society for Humor Studies. The book’s 335 articles are organized in A-to-Z fashion in two volumes (approximately 1,000 pages). This work is enhanced by an introduction by the General Editor, a Foreword, a list of the articles and contributors, and a Reader’s Guide that groups related entries thematically. A Chronology of Humor, a Resource Guide, and a detailed Index are included. Each entry concludes with References/Further Readings and cross references to related entries. The Index, Reader’s Guide themes, and cross references between and among related entries combine to provide robust search-and-browse features in the electronic version. This two-volume, A-to-Z set provides a general, non-technical resource for students and researchers in such diverse fields as communication and media studies, sociology and anthropology, social and cognitive psychology, history, literature and linguistics, and popular culture and folklore.
Category: Language Arts & Disciplines

Persuasive Advertising

Author : J. Armstrong
ISBN : 9780230285804
Genre : Business & Economics
File Size : 77.96 MB
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Category: Business & Economics

Boundary Blurred A Seamless Customer Experience In Virtual And Real Spaces

Author : Nina Krey
ISBN : 9783319991818
Genre : Business & Economics
File Size : 53.27 MB
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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Category: Business & Economics

Management Intelligence

Author : A. Furnham
ISBN : 9780230227439
Genre : Psychology
File Size : 33.24 MB
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Adrian Furnham takes a sideways glance at management in this book of short essays. The essays are like tablets: to be taken a few at a time. They are designed to cure hangovers, reduce blood pressure and lighten the mood. They are also meant to be prophylactics against managerial madness. Take two, then call Adrian in the morning.
Category: Psychology

Effective Advertising

Author : Gerard J. Tellis
ISBN : 9781452276748
Genre : Business & Economics
File Size : 72.58 MB
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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Category: Business & Economics