HUMOR IN ADVERTISING

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Humor In The Advertising Business

Author : Fred K. Beard
ISBN : 0742554260
Genre : Business & Economics
File Size : 56.69 MB
Format : PDF
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Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Category: Business & Economics

Humor In Advertising

Author : Charles S. Gulas
ISBN : 0765636212
Genre : Business & Economics
File Size : 62.47 MB
Format : PDF, Docs
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Category: Business & Economics

Best Ads

Author : Dave Saunders
ISBN : IND:30000053133454
Genre : Business & Economics
File Size : 90.16 MB
Format : PDF, ePub, Docs
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Chapters include: Funny Ha Ha; Funny Peculiar; I Laugh, You Cry; Sexual Innuendo; Hyperbole; Branding; Pun and Games; Cruel Humour; Mild Smiles; Our of Context; The Unexpected; Look at it Another Way.
Category: Business & Economics

Humor In Advertising

Author : Don Herold
ISBN : STANFORD:20500090830
Genre : Wit and humor in advertising
File Size : 34.75 MB
Format : PDF, ePub
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Category: Wit and humor in advertising

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
ISBN : 9780324593600
Genre : Business & Economics
File Size : 66.54 MB
Format : PDF, Kindle
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The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Consumer Behavior

Author : Wayne D. Hoyer
ISBN : 9780547079929
Genre : Business & Economics
File Size : 50.42 MB
Format : PDF, Kindle
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CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

The Advertising Age Encyclopedia Of Advertising

Author : John McDonough
ISBN : 9781135949068
Genre : Business & Economics
File Size : 66.31 MB
Format : PDF, Docs
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Category: Business & Economics

Handbook Of Developments In Consumer Behaviour

Author : Victoria Wells
ISBN : 9781781005125
Genre : Business & Economics
File Size : 84.37 MB
Format : PDF, ePub, Mobi
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This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Category: Business & Economics