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How To Set Up Run A Fashion Label 2nd Edition

Author : Toby Meadows
ISBN : 1856698939
Genre : Business & Economics
File Size : 83.20 MB
Format : PDF, ePub, Docs
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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
Category: Business & Economics

Applied Marketing

Author : Uwe Kamenz
ISBN : 9783642189814
Genre : Business & Economics
File Size : 51.51 MB
Format : PDF, Mobi
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Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzung der Marketingtheorie für die Praxis. Dieses Applied Marketing ist die einzigartige Domäne der Marketingprofessoren an den Fachhochschulen. Zum 30jährigen Bestehen der Arbeitsgemeinschaft für Marketing (AfM), der Vereinigung der Marketingprofessoren an den deutschen Fachhochschulen, stellen 73 Marketingprofessorinnen und -professoren für alle entscheidenden Bereiche des Marketing wie Strategisches Marketing, Innovationsmarketing, E-Business, Marktforschung, Kundenbeziehungsmanagement, Markenmanagement, Marketinginstrumentalpolitik, Vertriebsmanagement, Hochschulmarketing, Internationales Marketing, Internes Marketing und B-to-B-Marketing, den Stand der anwendungsorientierten Marketingwissenschaft dar.
Category: Business & Economics

Frommer S Barcelona

Author : Peter Stone
ISBN : 0470096926
Genre : Travel
File Size : 57.88 MB
Format : PDF, Mobi
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You'll never fall into the tourist traps when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert authors have already gone everywhere you might go -- they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. No other series offers candid reviews of so many hotels and restaurants in all price ranges. Every Frommer's Travel Guide is up-to-date, with exact prices for everything, dozens of color maps, and exciting coverage of sports, shopping, and nightlife. You'd be lost without us! This updated edition of Frommer's Barcelona is the definitive guide to Spain's capital of style and culture. From the wild modernist architecture of Gaudi to the astounding Picasso Museum, and the colorful street life of La Rambla, we list all the best hotels, restaurants, nightlife, shopping, and more. We also cover Mallorca, Sitges, and Bilbao, the hottest destination in Spain.
Category: Travel

Retail Market Study 2013

Author : Marc-Christian Riebe
ISBN : 9783033038493
Genre : Law
File Size : 68.33 MB
Format : PDF, ePub, Docs
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The last year's Retail Market Study reached 20'000 readers. This year we covered 145 Shopping Cities, 500 Shopping Malls, 750 High Streets, 1'000 Retailers & 2'000 Store Openings on 976 pages.
Category: Law

When In Germany Do As The Germans Do 2nd Edition

Author : Hyde Flippo
ISBN : 9781260121643
Genre : Business & Economics
File Size : 47.38 MB
Format : PDF, Kindle
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Transform yourself from a typical tourist into a connoisseur of German culture! Do you want to travel to Deutschland without feeling like a Dummkopf! To blend in when visiting Berlin? To feel like you belong in Bavaria? When in Germany, Do as the Germans Do makes it simple to navigate the narrow streets of an Alpine village unnoticed or to go to a movie in Munich without turning heads. With this crash course in German customs and heritage, you’ll avoid embarrassing blunders and enrich your travel experience. Packed with 120 articles, this handy collection of cultural dos and don’ts covers a broad range of topics, including food, art, pop culture, politics, business, entertainment, home life, history, and education. In these pages you’ll find authoritative answers to questions such as: ●At a restaurant, should I find my own table or wait to be seated?●What is a suitable topic for small talk with a stranger?●What is the fastest train service in Germany?●How many varieties of sausage are there?●What is the unofficial division between north and south Germany called?●How do Germans usually pay for online purchases?●What is the main emergency number to call in Germany? With light-hearted quizzes, links to cool websites, this new edition of When in Germany, Do as the Germans Do has been fully updated to provide insights into all aspects of contemporary German culture, and will delight everyone from students and tourists to armchair travelers and trivia buffs.
Category: Business & Economics

Data Mining With Decision Trees Theory And Applications 2nd Edition

Author : Maimon Oded Z
ISBN : 9789814590099
Genre : Computers
File Size : 61.30 MB
Format : PDF, ePub, Docs
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Decision trees have become one of the most powerful and popular approaches in knowledge discovery and data mining; it is the science of exploring large and complex bodies of data in order to discover useful patterns. Decision tree learning continues to evolve over time. Existing methods are constantly being improved and new methods introduced.This 2nd Edition is dedicated entirely to the field of decision trees in data mining; to cover all aspects of this important technique, as well as improved or new methods and techniques developed after the publication of our first edition. In this new edition, all chapters have been revised and new topics brought in. New topics include Cost-Sensitive Active Learning, Learning with Uncertain and Imbalanced Data, Using Decision Trees beyond Classification Tasks, Privacy Preserving Decision Tree Learning, Lessons Learned from Comparative Studies, and Learning Decision Trees for Big Data. A walk-through guide to existing open-source data mining software is also included in this edition.This book invites readers to explore the many benefits in data mining that decision trees offer:
Category: Computers

The Advertising Age Encyclopedia Of Advertising

Author : John McDonough
ISBN : 9781135949068
Genre : Business & Economics
File Size : 54.67 MB
Format : PDF, ePub, Mobi
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Category: Business & Economics

Apparel Merchandising 2nd Edition

Author : Jeremy A. Rosenau
ISBN : WISC:89091960468
Genre : Design
File Size : 39.15 MB
Format : PDF, Mobi
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Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive review of apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry, covering men’s tailored clothing, men’s and women’s sportswear and activewear and children’s wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing and manufacturing functions along the way.
Category: Design

Contemporary Fashion

Author : Taryn Benbow-Pfalzgraf
ISBN : 1558623485
Genre : Art
File Size : 47.47 MB
Format : PDF, Kindle
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A reference book covering individual designers and fashion houses that have been active throughout the 20th and 21st centuries. Informative essays mirror the many facets of the fashion world.
Category: Art


Author : Mary Wolfe
ISBN : 1566378338
Genre : Design
File Size : 24.68 MB
Format : PDF
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- Covers cutting-edge technology that is moving the apparel industries forward at a fast pace, such as computer automation and the Internet. - Helps students learn the skills needed to become more personally fashionable and consumer-wise. - Discusses changing consumer market needs, such as entertainment combined with shopping, casual workplace dressing, and customization of garments. - Tells about industry consolidation, globalization, and environmental issues.
Category: Design