HOW TO SET UP AND RUN A FASHION LABEL

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How To Set Up And Run A Fashion Label

Author : Toby Meadows
ISBN : OCLC:947140951
Genre : Clothing trade
File Size : 27.11 MB
Format : PDF, Mobi
Download : 537
Read : 1169

"A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse." -- Provided by publisher.
Category: Clothing trade

How To Set Up Run A Fashion Label

Author : Toby Meadows
ISBN : 1786274841
Genre : BUSINESS & ECONOMICS
File Size : 64.60 MB
Format : PDF, ePub, Mobi
Download : 425
Read : 459

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
Category: BUSINESS & ECONOMICS

The Essential Guide To Business For Artists And Designers

Author : Alison Branagan
ISBN : 9781474250566
Genre : Art
File Size : 27.53 MB
Format : PDF, ePub
Download : 640
Read : 962

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: - Building networks and successful negotiation tactics - Promoting an engaging social media presence - Business planning and money management - Overview of legal, tax and intellectual property issues - Setting up a website and trading online - Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.
Category: Art

Design Create Sell

Author : Alison Lewy
ISBN : 9781908003508
Genre : Business & Economics
File Size : 43.80 MB
Format : PDF, ePub, Docs
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Read : 159

Making the dream a reality... The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year. These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch. This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing and PR and how and where to sell products. This comprehensive book will inspire fashion lovers to turn their dream into a reality.
Category: Business & Economics

A Practical Guide To Sustainable Fashion

Author : Alison Gwilt
ISBN : 9782940496143
Genre : Design
File Size : 81.16 MB
Format : PDF, Docs
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A Practical Guide to Sustainable Fashion introduces students and professionals to the key issues associated with the life cycle of fashion products and explores a range of tools and sustainable design approaches that can be applied in the fashion studio.
Category: Design

Fashion Marketing Communications

Author : Gaynor Lea-Greenwood
ISBN : 9781118496169
Genre : Design
File Size : 34.74 MB
Format : PDF, Mobi
Download : 601
Read : 664

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Category: Design

The New Brand Spirit

Author : Christian Conrad
ISBN : 9781317023050
Genre : Business & Economics
File Size : 52.44 MB
Format : PDF, Mobi
Download : 319
Read : 339

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Category: Business & Economics

Djing For Dummies

Author : John Steventon
ISBN : 9781118937266
Genre : Music
File Size : 22.37 MB
Format : PDF, ePub, Docs
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Read : 376

DJ like a pro—without skipping a beat The bestselling guide to spinning and scratching is back! Ifyou've ever spent hours in your bedroom with two turntables and anearful of tracks that sound off-beat or out of key, DJing ForDummies is the go-to guide for taking your skills to the nextlevel. Inside, John Steventon, a successful club DJ, walks youthrough the basics of mixing, the techniques and tricks you need tocreate your own DJ style and how to make DJing work for you. Covering both digital and old-school vinyl-based instruction,this guide covers all the latest DJ technology, equipment andsoftware so you can get mixing and stay one step ahead of thecrowd. Brimming with expert advice and easy-to-follow explanations,the information in DJing For Dummies gives you everythingyou need to build a foolproof set and play to a live crowd. Nail down the basics and build on existing skills Sort through the latest equipment and technology Have a go at crossfading, beatmatching and scratching Mix tracks seamlessly to sound like a pro If you're new to the game or looking to step up your skills andgraduate to club work, DJing For Dummies has youcovered.
Category: Music

The Complete Is Is Routing Protocol

Author : Hannes Gredler
ISBN : 1852338229
Genre : Computers
File Size : 59.61 MB
Format : PDF, Kindle
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The appeal of The Complete IS-IS Routing Protocol is the hole it plugs in the modern-day networking needs of thousands of service providers the world over. While service providers deploy advanced technologies like MPLS, VPNs and Traffic Engineering, there is a fundamental lack of understanding of the glue that holds these Autonomous Systems together. The Complete IS-IS Routing Protocol is a comprehensive way to empower growing number of ISPs network engineers, architects, and operators to truly understand IS-IS in depth and in a way they can use right away.
Category: Computers

Fashion With Passion

Author : Nila Palacios
ISBN : 9781482892796
Genre : Art
File Size : 41.18 MB
Format : PDF
Download : 423
Read : 841

Many new or young designers dream of having their own label, but most may not know how to make their dreams a reality and become successful in a competitive marketplace. In her practical guidebook, an experienced fashion designer and entrepreneur provides insight on how to break into the fashion industry, overcome obstacles, create a business, market a brand, and launch a fashion show. Nila Palacios, owner of Nila Palacios Latin Fashion, begins with introspective questions directed at aspiring fashion designers to help identify strengths, weaknesses, a motto, and specific goals. While encouraging designers to stay true to their individuality, passions, and objectives, Palacios provides step-by-step guidance that teaches specifically how to: • Find inspiration and bring it to life through designs; • Look for trends and colors and incorporate them into a collection; • Design sketches, make a pattern, and select and cut fabrics; • Match fabrics with specific styles; • Conduct market research, identify a target market, and find a niche; and • Compile a collection, market a product, choose models, and organize a show. Fashion with Passion provides clear, focused guidance for anyone interested in breaking into the fashion industry and achieving their dreams.
Category: Art