How Boeing Defied The Airbus Challenge

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How Boeing Defied The Airbus Challenge

Author : Mohan R. Pandey
ISBN : 1450501133
Genre : Transportation
File Size : 23.37 MB
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For the first time since WWII, a European airplane manufacturer, Airbus, not only succeeded in challenging Boeing, the storied American aviation titan, but also nearly crippled the giant-a fate fully realized by McDonnell Douglas, a previous American icon. This book chronicles an insider's account of more than two decades of how Boeing fought back in the extremely fierce, high-stakes, and highly political quest for global aviation supremacy. The book also shows how the industry shapes the regulations and, working with the regulators, how it has changed the direction of aviation.
Category: Transportation

New Aircraft Ii

Author : Florian Ion Petrescu
ISBN : 9783848208920
Genre :
File Size : 48.5 MB
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The Boeing 787 is the new Boeing aircraft. It is currently in its development phase. Designers of this plane is made lot of research for this aircraft should be particularly fuel-efficient through the use of composite materials in the construction of the device and use of new reactors. It should enable airlines to reduce by nearly 20% in fuel consumption compared to aircraft of this size. This aircraft are expected to compete in the world of aircraft types and gain the admiration of the public . The Airbus product line started with the A300, the world\\\'s first twin-aisle, twin-engined aircraft. A shorter, re-winged, re-engined variant of the A300 is known as the A310. Building on its success, Airbus launched the A320, particularly notable for being the first commercial jet to utilize a fly-by-wire control system. The A320 has been, and continues to be, a great commercial success. The A318 and A319 are shorter derivatives with some of the latter under construction for the corporate business jet market as Airbus Corporate Jets. A stretched version is known as the A321. The A320 family\\\'s primary competitor is the Boeing 737 family. Development of a new manned ultralight FanWing is ongoing and presently planned for a first public flight at Oshkosh 2013. Reaction Engines has announced that is has successfully tested the key pre-cooler component of its revolutionary SABRE engine crucial to the development of its SKYLON spaceplane. The company claims that craft equipped with SABRE engines will be able to fly to any destination on Earth in under 4 hours, or travel directly into space. The McDonnell Douglas (now Boeing) F/A-18 Hornet is a twin-engine supersonic, all-weather carrier-capable multirole fighter jet, designed to dogfight and attack ground targets (F/A for Fighter/Attack). The Lockheed F-117 Nighthawk was a single-seat, twin-engine stealth ground-attack aircraft formerly operated by the United States Air Force (USAF). NASA has been exploring a variety of opti

Entering The Civil Aircraft Industry

Author : Dean C. Roberts
ISBN : 9781457552410
Genre : Transportation
File Size : 66.51 MB
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Most countries aspire to have a civil aircraft industry, but even in the best of times, success at civil aircraft manufacturing is difficult. Technological barriers, governments, and geopolitical considerations are only the beginning of the challenges faced by those aspiring to join the industry. In fact, only four companies in the world (Airbus, Boeing, Bombardier, and Embraer) have mastered manufacturing the extremely complex machines that are civil aircraft. In Entering the Civil Aircraft Industry: Business Realities at the Technological Frontier, Dr. Dean Roberts provides an insider’s perspective of this fascinating, multifaceted, and challenging industry using his more than thirty years of experience and interest in all aspects of the field. Using in-depth case studies, he examines the interplay of industrial policy, high technology, globalization, and business strategy on the field of civil jet aircraft manufacturing, seeking out the reasons for policy successes—and failures.
Category: Transportation

Understanding Globalization

Author : Robert K. Schaeffer
ISBN : 074251997X
Genre : Social Science
File Size : 25.10 MB
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This best-selling text vividly shows how political and economic changes affect people's lives in different settings around the world. Globalization, the author argues, is not completely new. Instead, the current wave of globalization builds on international institutions created just after World War II and was given new impetus by policies introduced in the 1970s and 80s. The new edition has five new chapters as well as updates and changes throughout. Visit our website for sample chapters!
Category: Social Science

Boeing Versus Airbus

Author : John Newhouse
ISBN : 9780307267269
Genre : Transportation
File Size : 63.60 MB
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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Category: Transportation

The Airbus A380

Author : Graham M. Simons
ISBN : 9781473838659
Genre : History
File Size : 65.60 MB
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Every 7 minutes, an A380 takes off or lands somewhere in the world...The Airbus was initially designed and developed in order to provide a contender to the Boeing's growing monopoly of the skies in the biggest large-aircraft market in the world. Ambitious in design, the undertaking seemed mammoth. Yet scores of aviation engineers and pilots worked to get the design off the ground and the Airbus in our skies. This double-decker, wide-body, 4 engine jet airliner promised to redefine expectations when it came to commercial flight. Five years on from its launch, Graham Simons provides us with this, an impressively illustrated narrative history of the craft, its achievements, and the legacy it looks set to provide to a new generation of aviation engineers, enthusiasts and passengers.Operated by airlines such as Emirates, Singapore Airlines, Quantas and Lufthansa, the story of the A380 could be said to represent the story of modern-day travel itself, characterised by major technological advances across the world that constantly push the boundaries of expectation. Sure to appeal broadly across the market, this is very much a commemorative volume, preserving the history of this iconic craft in words and images.
Category: History

The Naga Challenged

Author : Victor R. Savage
ISBN : UCSD:31822034482711
Genre : Social Science
File Size : 55.43 MB
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This book is a sequel to The Naga Awakens: Growth and Change in Southeast Asia, published in 1997. While the 1997 book looked at the positive developments in the region, this book addresses the political, economic and cultural issues arising from the 1997-98 Asian economic crisis. Six years since the crisis, the region has been plagued by other issues such as the haze, SARS, avian influenza and terrorism. The global political and economic landscape has also changed radically after the 9/11 attack and the Iraq war. Unfortunately, after the fall of Suharto in 1998, the ASEAN lost its leadership and the organization floundered without much regional coherence. All these global and regional events have affected the developmental trajectories and political developments of states in the region. Economically, Southeast Asia has been overshadowed by the dynamic economic prowess of China and India in the last five years and there have been serious reservations by Southeast Asian political leader
Category: Social Science

Democracy Challenged

Author : John Edward Wilz
ISBN : IND:39000000202916
Genre : History
File Size : 38.30 MB
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Category: History


Author : William F. Schoell
ISBN : PSU:000017681001
Genre : Marketing
File Size : 73.73 MB
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Category: Marketing


Author : John R. Schermerhorn
ISBN : PSU:000055972314
Genre : Business & Economics
File Size : 66.19 MB
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This book introduces the essentials of management as they apply within the contemporary work environment. Particular attention is paid to cultural diversity, the global economy, ethical behavior and social responsibility, and the use of technology.
Category: Business & Economics

International Political Economy

Author : Thomas Oatley
ISBN : UOM:39015064887972
Genre : Political Science
File Size : 59.64 MB
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"Emphasizing both domestic and international politics as well as fundamental economic principles. International Political Economy is the field's most accessible and holistic overview of the global. economy. While surveying key IPE theories, economic principles, institutions, and processes, the text explains how international competition raises social welfare but also creates winners and losers who influence the policies of governments and international institutions and, ultimately, the global economy."--BOOK JACKET.
Category: Political Science

International Political Economy

Author : Thomas H. Oatley
ISBN : STANFORD:36105132298253
Genre : Political Science
File Size : 74.29 MB
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Broadly viewing the global economy as a political competition that produces winners and losers, International Political Economy holistically and accessibly introduces the field of IPE to students with limited background in political theory, history, and economics. This text surveys major interests and institutions and examines how state and non-state actors pursue wealth and power. Emphasizing fundamental economic concepts as well as the interplay between domestic and international politics, International Political Economy not only explains how the global economy works; it also encourages students to think critically about how economic policy is made in the context of globalization.
Category: Political Science

Aviation News

Author :
ISBN : STANFORD:36105132698270
Genre : Aeronautics
File Size : 63.19 MB
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Category: Aeronautics

Aerospace America

Author :
ISBN : STANFORD:36105022062132
Genre : Aeronautics
File Size : 51.20 MB
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Category: Aeronautics

How To Become Innovative

Author : Tony Davila
ISBN : 9780133742626
Genre : Business & Economics
File Size : 45.87 MB
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Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
Category: Business & Economics

The Economist

Author :
ISBN : UOM:39015064064093
Genre : Commerce
File Size : 52.89 MB
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Category: Commerce

Business Week

Author :
ISBN : UCSC:32106015175604
Genre : Business
File Size : 68.66 MB
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Category: Business

Popular Science

Author :
ISBN : STANFORD:36105113558725
Genre : Science
File Size : 23.61 MB
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Category: Science

Lessons From The Titans What Companies In The New Economy Can Learn From The Great Industrial Giants To Drive Sustainable Success

Author : Scott Davis
ISBN : 9781260468403
Genre : Business & Economics
File Size : 34.94 MB
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Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans—the high-tech companies of their day—to the disruptors that now dominate the economy. Before Silicon Valley disrupted the world with new technologies and business models, America’s industrial giants paved the way. Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability. Today’s leaders can learn a great deal from their successes, as well as their missteps. In this essential guide, three veteran Wall Street analysts reveal timeless lessons from the titans of industry—and offer battle-tested survival tactics for an ever-changing world. You’ll learn: how GE became the largest company on earth—only for a culture of arrogance to set in motion the largest collapse in history how Boeing reassessed risks, raised profits—and tragically lost its balance how Danaher avoided the pitfalls of tremendous success—by continually reinventing itself how Honeywell experienced a near-fatal cultural breakdown—and executed a flawless turnaround how Caterpillar relied too much on forecasting, lost billions—and rallied by recommitting to the basics Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage. You’ll learn hard-won lessons in innovation, growth, resilience, and operational excellence, as well as the time-proven fundamentals of continuous improvement for lasting success. In the end, you’ll have your own personal toolbox of useful takeaways from more than a century’s worth of data, experience, wisdom, and can-do spirit, courtesy of some of the greatest business enterprises of all time. This is how manufacturers survived the first disruptors of technology—and how today’s giants can survive and thrive during continuous cycles of disruption.
Category: Business & Economics