Hashtag Authentic

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Hashtag Authentic

Author : Sara Tasker
ISBN : 9781781318881
Genre : Photography
File Size : 36.29 MB
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In Hashtag Authentic, social media guru Sara Tasker provides tips, advice and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: Storytelling, with tips on finding your own visual style and personal niche. Making pictures, including composing for Instagram, finding the best light and getting the most out of your camera phone. Archiving your life, with tips organized by themes like Craft & Making, Family & Pets and Food & Ingredients. Sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.
Category: Photography

Spirituality In The Selfie Culture Of Instagram

Author : Petra P. Sebek
ISBN : 9781532673184
Genre : Religion
File Size : 84.19 MB
Format : PDF
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This explorative study of personal spiritual expressions on Instagram generated important data in relation to the emerging field of cyberspirituality and showed the need for further development and research. The book reveals several forms of spirituality present on Instagram, mainly belonging to secular spirituality. Many spiritual practices emerged in posts from all over the world, demonstrated through photography as spiritual practice. The Internet--and social media in particular--present an opportunity for individuals and communities to develop spiritual narrative when communicating online, especially with young people who are more likely to express themselves as "spiritual but not religious." Spiritual authenticity on social media, as a part of building spiritual capital, is an important step.
Category: Religion

Leadership Popular Culture And Social Change

Author : Kristin M.S. Bezio
ISBN : 9781785368974
Genre :
File Size : 78.27 MB
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The newest generation of leaders was raised on a steady diet of popular culture artifacts mediated through technology, such as film, television and online gaming. As technology expands access to cultural production, popular culture continues to play an important role as an egalitarian vehicle for promoting ideological dissent and social change. The chapters in this book examine works and creators of popular culture – from literature to film and music to digital culture – in order to address the ways in which popular culture shapes and is shaped by leaders around the globe as they strive to change their social systems for the better.

Visual Culture

Author : Alexis L. Boylan
ISBN : 9780262359726
Genre : Art
File Size : 66.20 MB
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As if John Berger's Ways of Seeing was re-written for the 21st century, Alexis L. Boylan crafts a guide for navigating the complexities of visual culture in this concise introduction. The visual surrounds us, some of it invited, most of it not. In this visual environment, everything we see--art, color, the moon, a skyscraper, a stop sign, a political poster, rising sea levels, a photograph of Kim Kardashian West--somehow becomes legible, normalized, accessible. How does this happen? How do we live and move in our visual environments? This volume offers a guide for navigating the complexities of visual culture, outlining strategies for thinking about what it means to look and see--and what is at stake in doing so.
Category: Art

The Hidden Psychology Of Social Networks How Brands Create Authentic Engagement By Understanding What Motivates Us

Author : Joe Federer
ISBN : 9781260460230
Genre : Business & Economics
File Size : 42.30 MB
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A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, and psychology to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud’s Id, Ego, and Superego model of the human psyche, he demonstrates how different social network structures correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook to the managed Ego, and Instagram to the ideal Superego. Understanding these fundamental mindsets of social media users enables marketers to more efficiently and effectively utilize these channels to reach their target audiences. In The Hidden Psychology of Social Networks readers will learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, it is the essential playbook for marketing, PR, and advertising professionals.
Category: Business & Economics

How A Hashtag Changed The World

Author : Anna McAfee
ISBN : 0646823000
Genre :
File Size : 86.39 MB
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This is the story of a global movement that began when a single LinkedIn user who was missing face to face connection started a local meetup, and the global movement that followed. #LinkedInLocal began as a single meeting over a coffee for fifteen strangers in 2017, and grew to over 650 cities, in over 90 countries in less than two years. This book details how the volunteer movement began, how it grew, and the lessons and reflections from the movement. The impact on careers and building a sense of belonging was profound, and demonstrates how a group of thoughtful human beings can unite communities and use social media for good. It shares many human stories of authentic connection, career change, and social impact at a local and global level.

Success Secrets Of The Social Media Marketing Superstars

Author : Mitch Meyerson
ISBN : 9781613080085
Genre : Business & Economics
File Size : 88.41 MB
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Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Category: Business & Economics

Affective Publics

Author : Zizi Papacharissi
ISBN : 9780190243036
Genre : Political Science
File Size : 47.3 MB
Format : PDF
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Over the past few decades, we have witnessed the growth of movements using digital means to connect with broader interest groups and express their points of view. These movements emerge out of distinct contexts and yield different outcomes, but tend to share one thing in common: online and offline solidarity shaped around the public display of emotion. Social media facilitate feelings of engagement, in ways that frequently make people feel re-energized about politics. In doing so, media do not make or break revolutions but they do lend emerging, storytelling publics their own means for feeling their way into events, frequently by making those involved a part of the developing story. Technologies network us but it is our stories that connect us to each other, making us feel close to some and distancing us from others. Affective Publics explores how storytelling practices facilitate engagement among movements tuning into a current issue or event by employing three case studies: Arab Spring movements, various iterations of Occupy, and everyday casual political expressions as traced through the archives of trending topics on Twitter. It traces how affective publics materialize and disband around connective conduits of sentiment every day and find their voice through the soft structures of feeling sustained by societies. Using original quantitative and qualitative data, Affective Publics demonstrates, in this groundbreaking analysis, that it is through these soft structures that affective publics connect, disrupt, and feel their way into everyday politics.
Category: Political Science

Will The Real You Please Stand Up

Author : Kim Garst
ISBN : 9781630472702
Genre : Business & Economics
File Size : 66.37 MB
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"People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.
Category: Business & Economics

Sixth Grade Technology Curriculum

Author : Ask a Tech Teacher
ISBN : 9780984588138
Genre : Education
File Size : 65.97 MB
Format : PDF, ePub, Mobi
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Seventh in a series designed to teach technology by integrating it into classroom inquiry. The choice of hundreds of school districts, private schools and homeschoolers around the world, this nine-volume suite is the all-in-one solution to running an effective, efficient, and fun technology program for kindergarten-eighth grade (each grade level textbook sold separately) whether you're the lab specialist, IT coordinator, or classroom teacher. The 32-week technology curriculum is designed with the unique needs of middle school technology IT classes in mind. Textbook includes: * 287 images * 34 assessments * 12 articles * Grade 6-8 wide-ranging Scope and Sequence * Grade 6-8 technology curriculum map * 32 weeks of lessons, taught using the 'flipped classroom' approach * monthly homework (3rd-8th only) * posters ready to print and hang on your walls Each lesson is aligned with both Common Core State Standards and National Educational Technology Standards and includes: * Common Core Standards * ISTE Standards * essential question * big idea * materials required * domain-specific vocabulary * problem solving for lesson * time required to complete * teacher preparation required * steps to accomplish goals * assessment strategies * class warmups * class exit tickets * how to extend learning * additional resources * homework (where relevant) * examples * grading rubrics * emphasis on comprehension/problem-solving/critical thinking/preparing students for career and college * focus on transfer of knowledge and blended learning, collaboration and sharing Learning is organized into units that are easily adapted to the shorter class periods of Middle School. They include: · * Coding/Programming · * Debate · * Desktop Publishing · * Digital Citizenship · * Digital Tools in the Classroom · * Financial Literacy · * Genius Hour · * Google Earth Lit Trip · * Image Editing · * Keyboarding · * Khan Academy · * Online Image Legalities · * Presentation Boards · * Problem Solving · * Screenshots, Screencasts, Videos · * Search/Research · * Slideshows · * Spreadsheets · * Visual Learning, Infographics · * Web-based Tools · * Word Processing Summative · * Write an Ebook · * Writing with Comics, Twitter, More Additionally, Units are collected under Themes. Teachers can adopt several themes per grading period or break them up throughout the year. Themes include: · * Math · * Productivity · * Search/Research · * Speaking and Listening · * Writing · * Year-round What's different from the 6th edition--why should you upgrade? Consider these changes: * aligned with computers, iPads, Chromebooks * perfect for both classroom and tech teachers * calls out higher order thinking skills * lists new and scaffolded skills in each lesson * shows academic applications for projects * perfect for project- and skills-based learning * highlights collaboration * warm-up and exit tickets for each lesson * includes a comprehensive list of assessments * lots more images and how-to’s * includes curriculum map—by year and month * includes Hour of Code lesson for each grade Want this book free? Purchase the student workbooks for this grade level. We'll send it to you. Questions? [email protected]
Category: Education


Author : Bernie Brennan
ISBN : 0470931760
Genre : Business & Economics
File Size : 88.61 MB
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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
Category: Business & Economics

Authenticity And How We Fake It

Author : Aaron Duplantier
ISBN : 9781476625232
Genre : Social Science
File Size : 44.4 MB
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Consumers today are invested in reality-based media, such as reality television and social media, which in theory draw content from somewhere off-screen in our lived experience. This is seen as more "authentic" than the predominantly fictional media of the latter half of the 20th century. Yet much of reality TV and social media is known by both consumers and creators of content to be scripted or contrived. Addressing this problem deepens consumer engagement, as authenticity becomes a preoccupation driving the extension of a new media ethic of truth and savvy. This dynamic is key to understanding consumers' changing attitudes about the media they value. Reality TV, Facebook and YouTube have created a paradigm shift in the media landscape. Analyzing these three established platforms--all of which have a stake in the conversation about authenticity--this book sheds light on the complicated behaviors and choices of media consumers.
Category: Social Science

She Just Can T Help Herself

Author : Ollie Quain
ISBN : 9781474030854
Genre : Fiction
File Size : 21.7 MB
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Everybody thinks Ashley Jacobs is #slaying life
Category: Fiction

Learning Transformed

Author : Eric C. Sheninger
ISBN : 9781416623892
Genre : Education
File Size : 25.45 MB
Format : PDF
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With all that we know about how students learn, the nature of the world they will face after graduation, and the educational inequities that have existed for centuries, maintaining a traditional, one-size-fits-all approach to teaching and learning is tantamount to instructional malpractice. International security, the success of global economies, and sustainability as a global society all depend on the success of our education system in the years to come. It’s our obligation to prepare our students for their future—not our past. Authors Eric C. Sheninger and Thomas C. Murray outline eight keys—each a piece of a puzzle for transforming the K–12 education system of teaching and learning—to intentionally design tomorrow’s schools so today’s learners are prepared for success . . . and stand ready to create new industries, find new cures, and solve world problems. The traditional model of schooling ultimately prepares students for the industrial model of the past. If we want our students to become successful citizens in a global society, we must dramatically shift to a more personal approach. Failure is not an option. We can no longer wait. Let Learning Transformed show you how you can be a part of the solution. The authors encourage you to use the hashtag #LT8Keys to continue the discussion online.
Category: Education

Likeable Social Media Third Edition How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On All Social Networks That Matter

Author : Dave Kerpen
ISBN : 9781260453294
Genre : Business & Economics
File Size : 64.22 MB
Format : PDF
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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more
Category: Business & Economics

The Tao Of Twitter Changing Your Life And Business 140 Characters At A Time

Author : Mark Schaefer
ISBN : 9780071802192
Genre : Business & Economics
File Size : 72.28 MB
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It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Category: Business & Economics

The Comedy Bible

Author : Judy Carter
ISBN : 9780743201247
Genre :
File Size : 60.72 MB
Format : PDF
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The guru to aspiring comedic writers and stand-up comics offers the scoop on being--and writing--funny: inside tips on how to turn humor from your life into a career.

The Fools Manual

Author : Lee Roorda Schott
ISBN : 9781532690457
Genre : Religion
File Size : 53.58 MB
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An early reader of Foolish Church, a layperson, stood up in front of her church and said, “Every church person needs to read this, because we will learn a lot to help us as a church!” She grasped the point of the book: it’s about helping us do church differently. If you’re foolish enough to want to try what Lee shares in Foolish Church, this fools’ manual will help you do so. It offers book and Bible reflections for each chapter, along with practice suggestions that will help you and your church practice being more authentic, more relevant, and more open. You’ll be invited to connect with others, using the hashtag #foolishchurch on social media, so that we all might learn together. C’mon, all you church fools! We’ve got work to do.
Category: Religion


Author :
ISBN : CORNELL:31924110484999
Genre : Hotels
File Size : 22.72 MB
Format : PDF, ePub, Docs
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Category: Hotels