HANDBOOK OF PUBLIC RELATIONS

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Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 1412909546
Genre : Business & Economics
File Size : 40.18 MB
Format : PDF, ePub, Docs
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Category: Business & Economics

The Sage Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 9781506319131
Genre : Business & Economics
File Size : 76.69 MB
Format : PDF, ePub, Docs
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Category: Business & Economics

The Sage Handbook Of Public Relations

Author : Robert Lawrence Heath
ISBN : 9781412977814
Genre : Business & Economics
File Size : 67.97 MB
Format : PDF, Kindle
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Category: Business & Economics

Lesly S Handbook Of Public Relations And Communications

Author : Philip Lesly
ISBN : 0844232572
Genre : Business & Economics
File Size : 59.76 MB
Format : PDF
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The fifth revised edition of this reference book for anyone involved in public relations, incorporating material on electronic media and new ideas on integrating PR with other communications functions.
Category: Business & Economics

Handbook Of Public Relations

Author : Chris Skinner
ISBN : 0195992903
Genre : Public relations
File Size : 78.91 MB
Format : PDF, ePub
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Handbook of Public Relations 9e is uniquely South African in its context and content but is an up-to-date core text for PR students and practitioners with updated case studies and content and remains a leading text in the field of Public Relations.
Category: Public relations

Encyclopedia Of Public Relations

Author : Robert L. Heath
ISBN : 9781452276229
Genre : Business & Economics
File Size : 56.36 MB
Format : PDF, ePub, Docs
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Category: Business & Economics

The Public Relations Handbook

Author : Alison Theaker
ISBN : 0415317924
Genre : Social Science
File Size : 53.90 MB
Format : PDF, Kindle
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In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Category: Social Science

Handbook Of Public Relations And Communications

Author : Philip Lesley
ISBN : 8172248857
Genre :
File Size : 53.12 MB
Format : PDF
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Lesly's HANDBOOK OF PUBLIC RELATIONS AND COMMUNICATIONS has been the most comprehensive and widely used PR reference. It offers the latest and best ideas and thinking from the leaders in public relations. In this edition, Philip Lesly draws together a panel of internationally renowned experts to create an invaluable, worldwide industry guide.
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