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Guerrilla Learning

Author : Grace Llewellyn
ISBN : CORNELL:31924089518595
Genre : Education
File Size : 28.45 MB
Format : PDF, ePub, Mobi
Download : 243
Read : 500

Discusses how parents can create a home environment that encourages children to learn and explains what is right and wrong with traditional education.
Category: Education

Startup Guide To Guerrilla Marketing

Author : Jay Levinson
ISBN : 9781613080337
Genre : Business & Economics
File Size : 26.67 MB
Format : PDF, ePub
Download : 567
Read : 702

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Category: Business & Economics

Guerrilla Time

Author : Andrea Frausin
ISBN : 9781614489627
Genre : Self-Help
File Size : 61.69 MB
Format : PDF, Kindle
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Based on the most recent research into personal and professional development, this excellent time management resource provides simple and effective methods and tools for managing time and improving your quality of life.
Category: Self-Help

Guerrilla Marketing For The Home Based Business

Author : Jay Conrad Levinson
ISBN : 0395742838
Genre : Business & Economics
File Size : 37.83 MB
Format : PDF, ePub
Download : 877
Read : 800

Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service
Category: Business & Economics

Guerrilla Communications

Author : Eduardo del Buey
ISBN : 9781460247068
Genre : Business & Economics
File Size : 80.77 MB
Format : PDF, Docs
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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the author's main points first hand....
Category: Business & Economics

A Manager S Guide To Guerrilla Warfare

Author : Barry H. Harrin
ISBN : 0962601209
Genre : Executive ability
File Size : 23.86 MB
Format : PDF, Kindle
Download : 459
Read : 1023

This unique guide begins by shocking us with future headlines such as Statue of Liberty moved to Tokyo Bay & Pearl Harbor Memorial dismantled, then quickly jars us back to the present by identifying the real cause of America's current gloomy business outlook. The guide serves as an equalizer, teaching you in step-by-step fashion how to survive the corporate reign of terror accompanying mergers, acquisitions & takeovers. Once you have survived the reign of terror, it shows you how you get promoted in spite of it-without stepping on others. Written in a humorous, easy-to-understand style, this book is packed with more specific, useful business tactics & strategies than any other volume of its type.
Category: Executive ability

The Best Of Guerrilla Marketing

Author : Jay Levinson
ISBN : 9781613081655
Genre : Business & Economics
File Size : 46.80 MB
Format : PDF, ePub, Mobi
Download : 312
Read : 477

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker,
Category: Business & Economics

Guerrilla Marketing For Nonprofits

Author : Jay Levinson
ISBN : 9781613080078
Genre : Business & Economics
File Size : 20.42 MB
Format : PDF, ePub
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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Category: Business & Economics

Guerrilla Social Media Marketing

Author : Jay Levinson
ISBN : 9781613080092
Genre : Business & Economics
File Size : 57.94 MB
Format : PDF
Download : 789
Read : 958

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
Category: Business & Economics

Guerrilla Marketing In 30 Days

Author : Al Lautenslager
ISBN : 9781613082690
Genre : Business & Economics
File Size : 29.14 MB
Format : PDF
Download : 520
Read : 431

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Category: Business & Economics