Guerilla Marketing

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Guerilla Marketing For Spas

Author : Jay Conrad Levinson
ISBN : 9781613394724
Genre : Business & Economics
File Size : 53.33 MB
Format : PDF, ePub, Mobi
Download : 151
Read : 360

With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever. The problem is that most Spa owners don't specialize in marketing. So, how do you know what methods are best? Which ones will work and which ones won't? You're about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You'll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes.
Category: Business & Economics

Guerilla Marketing On The Internet The Definitive Guide From The Father Of Guerilla Marketing

Author : Jay Conrad Levinson
ISBN : 9781599181943
Genre : Business & Economics
File Size : 82.66 MB
Format : PDF, Kindle
Download : 649
Read : 1096

Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technology
Category: Business & Economics

Guerrilla Marketing For Nonprofits

Author : Jay Conrad Levinson
ISBN : 9781599183749
Genre : Business & Economics
File Size : 27.88 MB
Format : PDF, Docs
Download : 577
Read : 163

Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.
Category: Business & Economics

An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium Sized Enterprises

Author : Benjamin Bach
ISBN : 9783638874151
Genre :
File Size : 29.40 MB
Format : PDF, Kindle
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Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.9, University of Lincoln (Faculty of Business & Law), course: Marketing & Advertising, 25 entries in the bibliography, language: English, comment: This is a very well-written paper., abstract: Guerrilla (ge'ril ) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterised by creative and legal attacks targeted on competitors in order to maintain or increase awareness and impact to the customer. Guerrilla marketing stands for focusing on conventional goals such as profit or growth, but doing it by using exceptional promotional approaches, like advertising in yellow pages, wild postings or non-traditional outdoor advertising media vehicles. Customers are confronted with an increasing amount of advertising messages per day and therefore organisations have to develop advertising approaches to stand out in today's media fragmentation. Especially small and medium-sized enterprises are having greater internal limitations regarding a restricted budget for marketing communications and facing bigger external uncertainties than large organisation. Thus, marketing campaigns have to become profitable for an enterprise. The low-cost communication effort is one of the major issues for guerrilla marketers. It is particular relevant for a small company to apply a differentiated set of promotional methods to diversify itself from competition, but guerrilla marketing is also becoming more adopted by large enterprises. This dissertation aims to give the reader a complementary insight of guerrilla marketing and investigates its relevance for a small and medium-sized enterprise (SME) in terms of generating profit. The purpose of this study is to identify how relevant this approach is to guerrilla entrepreneurs in small organisations, regarding profitabil
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Guerrilla Marketing In 30 Days

Author : Al Lautenslager
ISBN : 9781613082690
Genre : Business & Economics
File Size : 71.37 MB
Format : PDF, Kindle
Download : 448
Read : 619

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Category: Business & Economics

Startup Guide To Guerrilla Marketing A Simple Battle Plan For First Time Marketers

Author : Jay Conrad Levinson
ISBN : 9781599181530
Genre : Business & Economics
File Size : 50.32 MB
Format : PDF, Mobi
Download : 500
Read : 237

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: * The personality of a marketing guerrilla * Guerrilla marketing defined * Succeeding with a guerrilla marketing attack * Selecting guerrilla marketing weapons * Creating a seven-sentence guerrilla marketing plan * Making a guerrilla marketing calendar * Launching your attack * Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Category: Business & Economics

Guerrilla Marketing In 30 Days Workbook

Author : Jay Levinson
ISBN : 9781613080474
Genre : Business & Economics
File Size : 68.29 MB
Format : PDF
Download : 205
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Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
Category: Business & Economics

Summary Guerrilla Marketing Goes Green

Author : BusinessNews Publishing
ISBN : 9782806246363
Genre : Business & Economics
File Size : 89.91 MB
Format : PDF, Kindle
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet". This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors. Added-value of this summary: • Save time • Understand key principles • Expand your knowledge To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.
Category: Business & Economics

Guerrilla Marketing Excellence

Author : Jay Conrad Levinson
ISBN : 0395608449
Genre : Business & Economics
File Size : 27.57 MB
Format : PDF, Kindle
Download : 726
Read : 965

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking
Category: Business & Economics

Guerrilla Marketing For Free

Author : Jay Conrad Levinson
ISBN : 0547347154
Genre : Business & Economics
File Size : 77.37 MB
Format : PDF, Kindle
Download : 534
Read : 237

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
Category: Business & Economics

The Guerrilla Marketing Handbook

Author : Jay Conrad Levinson
ISBN : 0395700132
Genre : Business & Economics
File Size : 66.39 MB
Format : PDF
Download : 520
Read : 1330

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Category: Business & Economics

Guerrilla Marketing Research

Author : Robert J. Kaden
ISBN : 9780749448578
Genre : Business & Economics
File Size : 82.97 MB
Format : PDF, ePub
Download : 818
Read : 568

Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.
Category: Business & Economics

Guerrilla Marketing Success Secrets

Author : Anthony Hernandez
ISBN : 0976849186
Genre : Business & Economics
File Size : 26.32 MB
Format : PDF
Download : 156
Read : 1193

THIS BOOK WILL GROW YOUR PROFITS! Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: . Marketing . Customer Service . Management . Sales . Productivity . & much more... If you're in business or thinking of going into business, then you owe it to yourself to read this book and put the advice it contains to work for you. ABOUT THE AUTHORS Jay Conrad Levinson is the father of the worldwide Guerrilla Marketing revolution with over 14 million Guerrilla books published in 42 languages sold around the world. Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics.
Category: Business & Economics

Guerrilla Marketing For Social Media 100 Weapons To Grow Your Online Influence Attract Customers And Drive Profits

Author : Jay Conrad Levinson
ISBN : 9781599183831
Genre : Business & Economics
File Size : 50.91 MB
Format : PDF, Mobi
Download : 522
Read : 466

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Category: Business & Economics

Guerrilla Marketing For Job Hunters 3 0

Author : Jay Conrad Levinson
ISBN : 9781118061701
Genre : Business & Economics
File Size : 39.24 MB
Format : PDF, ePub, Mobi
Download : 877
Read : 610

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
Category: Business & Economics

Guerrilla Marketing Online Weapons

Author : Jay Conrad Levinson
ISBN : 039577019X
Genre : Business & Economics
File Size : 80.48 MB
Format : PDF
Download : 157
Read : 816

Shows how to promote a business on the Internet while applying proven marketing tactics, and explains how to use various software packages
Category: Business & Economics

Guerrilla Facebook Marketing

Author : Jay Conrad Levinson
ISBN : 9781614482758
Genre : Business & Economics
File Size : 48.56 MB
Format : PDF, Mobi
Download : 255
Read : 748

Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
Category: Business & Economics

Guerilla Marketing For Direct Selling

Author : Jay Conrad Levinson
ISBN : 1732026408
Genre : Direct marketing
File Size : 36.10 MB
Format : PDF, ePub, Docs
Download : 642
Read : 1033

Guerilla Marketing for Direct Selling is a long-needed system for getting and keeping leads. Between organizing your action steps and inspiring stories from million-dollar earners in direct sales, the proven strategies will help you sell more products and retain more customers.
Category: Direct marketing

Guerrilla Marketing 4th Edition

Author : Jay Conrad Levinson
ISBN : 0547347669
Genre : Business & Economics
File Size : 34.45 MB
Format : PDF, Docs
Download : 749
Read : 1132

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Category: Business & Economics