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No More Rules

Author : Rick Poynor
ISBN : 1856692299
Genre : Graphic arts
File Size : 71.84 MB
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With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.
Category: Graphic arts

Artificial Intelligence In Design 96

Author : John S. Gero
ISBN : 9789400902794
Genre : Computers
File Size : 79.85 MB
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Change is one of the most significant parameters in our society. Designers are amongst the primary change agents for any society. As a consequence design is an important research topic in engineering and architecture and related disciplines, since design is not only a means of change but is also one of the keystones to economic competitiveness and the fundamental precursor to manufacturing. The development of computational models founded on the artificial intelligence paradigm has provided an impetus for much of current design research -both computational and cognitive. These forms of design research have only been carried out in the last decade or so and in the temporal sense they are still immature. Notwithstanding this immaturity, noticeable advances have been made both in extending our understanding of design and in developing tools based on that understanding. Whilst many researchers in the field of artificial intelligence in design utilise ideas about how humans design as one source of concepts there is normally no attempt to model human designers. Rather the results of the research presented in this volume demonstrate approaches to increasing our understanding of design as a process.
Category: Computers

Design Culture

Author : Guy Julier
ISBN : 9781474289825
Genre : Design
File Size : 90.32 MB
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Design culture foregrounds the relationships between the domains of design practice, design production and everyday life. Unlike design history and design studies, it is primarily concerned with contemporary design objects and the networks between the multiple actors engaged in their shaping, functioning and reproduction. It acknowledges the rise of design as both a key component and a key challenge of the modern world. Featuring an impressive range of international case studies, Design Culture interrogates what this emergent discipline is, its methodologies, its scope and its relationships with other fields of study. The volume's interdisciplinary approach brings fresh thinking to this fast-evolving field of study.
Category: Design

Breaking The Rules In Graphic Design

Author : Supon Design Group
ISBN : 156496390X
Genre : Design
File Size : 41.1 MB
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The unexpected in graphic design deserves a closer look. Its creators take risks, challenge the norm, and pave the way for new ideas. This book presents design that is truly innovative -- in hopes of encouraging all designers to "break the rules".
Category: Design

Start Your Own Graphic Design Business

Author : Entrepreneur Press
ISBN : 9781613080757
Genre : Business & Economics
File Size : 43.48 MB
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It’s time to make your mark in the world of graphic design. There’s no doubt you’ve imagined it—placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don’t go as planned. Industry experts and successful graphic designers share what they’ve learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: • Discover your market and their needs • Choose a business environment that works for you • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable client relationships • Set your fees • Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur’s expert advice—and design your own successful graphic design business today!
Category: Business & Economics

Data For Science And Technology

Author : Phyllis S. Glaeser
ISBN : 9781483153681
Genre : Juvenile Nonfiction
File Size : 87.71 MB
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Data for Science and Technology covers the proceedings of the Seventh International CODATA Conference. This text is comprised of 133 chapters with a total of 180 papers from 400 hundred authors, which cover CODATA concerned with environmental and energy questions along with problems of data banking and telecommunications network operations. This book provides valuable assessment of data and points out alternatives, trends, and requirements for the future, such as production and use of data in pure applied sciences; data for the development of human settlements in a dynamic world; informatical analysis of scientific research activities; and data on our evolutionary heritage. Researchers from all scientific fields will find this book a great source reference material, since it presents research from various disciplines.
Category: Juvenile Nonfiction

Sustainable Graphic Design

Author : Wendy Jedlicka
ISBN : 0470640278
Genre : Design
File Size : 39.40 MB
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The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition
Category: Design

Design Elements 2nd Edition

Author : Timothy Samara
ISBN : 9781592539277
Genre : Design
File Size : 36.61 MB
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Design Elements is a comprehensive manual outlining the broad areas of expertise that graphic designers must master featuring hundreds of tips and examples demonstrating the fundamental skills that contribute to successful design. This second edition evolves concepts presented in the original and adds information of greater depth and detail. It is the most compact and lucid handbook available describing the basic principles of layout, image making, colour usage, typography and visual narrative - and how to put it all together. Design Elements not only offers a thorough understanding of the rules of design, but also shows you how to break those rules without compromising communication or confusing your audience.
Category: Design