George Lois On His Creation Of The Big Idea

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What S The Big Idea

Author : George Lois
ISBN : 0452269385
Genre : Business & Economics
File Size : 22.39 MB
Format : PDF, ePub
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Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Category: Business & Economics

Lois Logos

Author : George Lois
ISBN : 9063693990
Genre : Business & Economics
File Size : 77.14 MB
Format : PDF, ePub, Docs
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George Lois, of Lois Logos, showcases his logos with his own comments on why they work.
Category: Business & Economics

Graphic Icons

Author : John Clifford
ISBN : 9780133156171
Genre : Art
File Size : 74.74 MB
Format : PDF, Kindle
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Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in. Your favorite designer didn't make the list? Join the conversation at .
Category: Art

Advertising Account Planning

Author : Larry Kelley
ISBN : 9781317507437
Genre : Business & Economics
File Size : 39.35 MB
Format : PDF, Kindle
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Category: Business & Economics

Modern Look

Author : Mason Klein
ISBN : 9780300247190
Genre : Photography
File Size : 58.56 MB
Format : PDF, Docs
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A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.
Category: Photography

Strategic Copywriting

Author : Edd Applegate
ISBN : 0742530671
Genre : Business & Economics
File Size : 53.39 MB
Format : PDF, ePub, Mobi
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Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Category: Business & Economics

Marketing For Entrepreneurs

Author : Jurgen Wolff
ISBN : 0273720910
Genre : Business & Economics
File Size : 69.97 MB
Format : PDF, ePub, Mobi
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Aimed specifically at entrepreneurs and small business owners, the book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics instead it's a practical guide that starts with the basis of all marketing: the proper mindset. The book: - De-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. - Offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, and the power of language patterns in speech and copy. - Shows how to use both new and old media to best effects, with special attention to blogs, podcasts, viral videos and social networking sites. - Shows how to pull all of these elements together into a marketing master plan that you can formulate a one year plan then break down into a six month, three month and one month segments. Overall the book has a supportive, entertaining tone and includes cartoons, exercises, and examples that make it easy to understand the techniques and put them into practise right away. The bonus video interviews and the downloadable PDF's and mp3 files and other material on the website add great value to this book.
Category: Business & Economics


Author : George Lois
ISBN : UCSC:32106016490473
Genre : Art
File Size : 73.82 MB
Format : PDF, Kindle
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The innovative advertising man recounts his career in terms of the advertisements using celebrities he created, and details the circumstances surrounding each ad and the response it evoked.
Category: Art

Ali Rap

Author : George Lois
ISBN : 3822851566
Genre : Art
File Size : 52.56 MB
Format : PDF, Docs
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Before there was hip-hop: from the publisher that brought you the biggest book on Ali, here comes the smallest This book contains over 300 rap rhythms, witticisms, insults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificent man who is Muhammad Ali. From a narcissistic self-promoter who eventually became a man of enduring spirituality through a journey of formidable tests, Ali has emerged as a true superhero in the annals of American history, and the Worldwide Ambassador of Courage and Conviction. This fresh, first-person book serves as a hilarious and moving hands-on autobiography by Muhammad Ali, the intrepid man of action who spoke in soundbites, all wittily and powerfully visualized by the provocateur graphic designer, George Lois. Important Dates: ? Dec. 11, 2006: 25th Anniversary of Ali's last fight ? Jan. 17, 2007: Ali's 65th birthday Co-published with ESPN Books, the launch of Ali Rap will be supported with an unprecedented marketing and publicity blitz from ESPN, America's #1 sports media outlet: ESPN Television: ? Ali Rap, The Movie: original 1-hour special based on the book. Through actual Ali clips as well as celebrity performers, the show will feature the most colorful and powerful quotes from him over the course of his life. (debut follows the Heisman Trophy Awards: Dec. 9, 2006, 9 p.m.) ? Ali's Dozen, The Movie: original 1-hour special featuring Ali's 12 most important boxing rounds. (debuts Dec. 9, 2006, 10 p.m.) ? Ali's 65, The Movie: original 2-hour special tied to Muhammad Ali's 65th birthday, celebrating Ali's unique life and career.Fresh off his Emmy-winning ?Rhythm of the Rope, ? Johnson McKelvy will be the producer for this show. (debuts Jan. 3, 2007, 10 p.m.) ? Ali Rap Vignettes: 30-second shorts of Ali's most memorable declarations (running daily, Dec. 9, 2006 ? Jan. 17, 2007) ? TV Advertisements: 10- and 15-second spots for Ali Rap to air on ESPN, ESPN2, ESPN Classic and ESPNEWS (late Nov. 2006 ? early Jan. 2007) ESPN The Magazine: ? Substantial book excerpt (Nov. 2006) ? 5 ? 6 featured ads for the book (Oct. 25, Nov. 8, Nov. 22, Dec. 6., Dec. 21, 2006) ESPN Radio: ? Author interviews (Nov. 2006) ? On-air promotions and giveaways (Nov. 2006) ESPN New Media: ? Prominent feature on and book cover, description and excerpt, plus link to online retailer (Nov. 2006) ? Fully customizable E-card available for download ? Selected Ali Rap Vignettes featured on Mobile ESPN, ESPN Motion, ESPN Radio and ESPN 360. Facts about ESPN: ? ESPN, ESPN2, ESPN Classic and ESPNEWS Television networks have a combined average audience 2,011,000 households in America during primetime (average of 971,000 households over a 24-hour period). ? celebrated its 10th anniversary in 2005 with nearly 19 million visitors monthly, and has been the leading sports Web site every year since launch. ? ESPN Radio is now heard on more than 300 full-time affiliates covering 85% of the United States; 750 stations carry some ESPN programming, including the top 50 markets and 99 of the top 100. The author: Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the ?I Want My MTV? campaign, JiffyLube and Tommy Hilfiger ads, USA Today's breakthrough ?singing? TV campaign, and ESPN's ?In Your Face? campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is $ellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways. Contributor: Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.
Category: Art

A More Beautiful Question

Author : Warren Berger
ISBN : 9781620401460
Genre : Business & Economics
File Size : 66.18 MB
Format : PDF, Kindle
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To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
Category: Business & Economics

Catalog Of Copyright Entries Third Series

Author : Library of Congress. Copyright Office
ISBN : STANFORD:36105006280452
Genre : Copyright
File Size : 27.14 MB
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Includes Part 1A: Books and Part 1B: Pamphlets, Serials and Contributions to Periodicals
Category: Copyright

No 1 To 1000

Author : George Washington Cullum
ISBN : UVA:X004718315
Genre :
File Size : 60.93 MB
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Up Close And Personal

Author : Roy Tschudy
ISBN : 9781468542264
Genre : Biography & Autobiography
File Size : 31.52 MB
Format : PDF, ePub, Mobi
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A compilation of true short stories through the eyes of a young soldier who arrived along with his comrades in Vietnam January 31 1968...The Tet offensive! During that thirteen month tour, experiences of friendship and bonding as "brothers" was meaningful and personal. The price of war is deep and lives with those who were participants forever in one manner or another. The Vietnam era was turbulent times, and any soldier or sailor who was fortunate to return home soon found a new reality to deal with. Twenty three years as a police officer in N.Y.C. is bound to contain events and characters during that time. As the key in my car was inserted into the ignition the thought in my mind was always...Roy, you are now entering the Twilight Zone! Only another police officer or perhaps their spouse would believe the different encounters with the public or other officers themselves. Any person who has a "Special Friend" in their lives at one time or another is forever enriched from that experience, I count myself as fortunate to have been one. Memories of those who have left us begin to fade over time, not all mind you, just some of the little things. Capturing those images soon after the death of my father-in-law and writing those thoughts are comforting to my wife, Lois and all those who knew Grandpa. This compilation of short stories is dedicated to my family and friends, with heart felt memories of my"brothers" in uniform and one who made the ultimate sacrifice in war.
Category: Biography & Autobiography

Comics Media

Author : Hillary L. Chute
ISBN : 9780226239088
Genre : Literary Criticism
File Size : 78.78 MB
Format : PDF, Kindle
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The past decade has seen the medium of comics reach unprecedented heights of critical acclaim and commercial success. Comics & Media reflects that, bringing together an amazing array of contributors--creators and critics alike--to discuss the state, future, and potential of the medium. Loaded with full-color reproductions of work by such legends as R. Crumb, Art Spiegelman, Alison Bechdel, Chris Ware, Daniel Clowes, and Lynda Barry, the book addresses the place of comics in both a contemporary and historical context. Essays by such high-profile figures as Tom Gunning, N. Katherine Hayles, Patrick Jagoda, and W. J. T. Mitchell address a stunning range of topics, including the place of comics in the history of aesthetics, changes to popular art forms, digital humanities, and ongoing tensions between new and old media. The result is a substantial step forward for our understanding of what comics are and can be, and the growing place they hold in our culture.
Category: Literary Criticism

The King Of Madison Avenue

Author : Kenneth Roman
ISBN : 0230618340
Genre : Business & Economics
File Size : 33.30 MB
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Category: Business & Economics

The Big Gray House And The School House

Author : Henry J
ISBN : 9781490714486
Genre : History
File Size : 59.75 MB
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The Big Gray House and The School House is a collection of stories that traces the life of Franklin Meyers as he interacts with his family, his school, his church and his community. Each story has lessons in family relationships, family aspirations, and family growth and successes. Follow the Meyers family through the difficult social and economic times of the late 1940s and early 1950s. The section on Made Up Games shows how Franklin, his siblings and friends entertained themselves before they had electricity. At the end of most chapters there are prompts for additional reading and study.
Category: History