George Lois On His Creation Of The Big Idea

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George Lois on His Creation of the Big Idea
Language: un
Pages: 240
Authors: George Lois
Categories: Art
Type: BOOK - Published: 2008 - Publisher: Editions Assouline

The work of advertising's most famous art director.
Graphic Icons
Language: en
Pages: 240
Authors: John Clifford
Categories: Art
Type: BOOK - Published: 2013-08-23 - Publisher: Peachpit Press

Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find
Advertising Account Planning
Language: en
Pages: 262
Authors: Larry Kelley, Donald W. Jugenheimer
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Modern Look
Language: en
Pages: 192
Authors: Mason Klein
Categories: Photography
Type: BOOK - Published: 2020-05-05 - Publisher: Yale University Press

A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés,
Advertising Account Planning
Language: en
Pages: 224
Authors: D. W. Jugenheimer, L. D. Kelley
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression