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Author : Paul Gillaerts
ISBN : 3039116819
Genre : Language Arts & Disciplines
File Size : 44.55 MB
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The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
Author : Glen Alessi
ISBN : 9781137507686
Genre : Language Arts & Disciplines
File Size : 60.58 MB
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This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.
Author : Gerlinde Mautner
ISBN : 9781614514862
Genre : Language Arts & Disciplines
File Size : 37.26 MB
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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Author : Anna Trosborg
ISBN : 9783110214444
Genre : Language Arts & Disciplines
File Size : 58.44 MB
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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Author : John Humbley
ISBN : 9783110228014
Genre : Language Arts & Disciplines
File Size : 61.41 MB
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This handbook gives an overview of language for special purposes (LSP) in scientific, professional and other contexts, with particular focus on teaching and training. It provides insights into research paradigms, theories and methods while also highlighting the practical use of LSPs in concrete discourse situations. The volume is transdisciplinary oriented with a firm basis in the language sciences, including terminology, knowledge transfer, multilingual and cross-cultural exchange.
Author : Ruth Breeze
ISBN : 9781441142672
Genre : Language Arts & Disciplines
File Size : 56.2 MB
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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
The studies presented in this volume concentrate on aspects of Late Modern English correspondence in the usage of individuals belonging to different social classes, writing for different purposes, and finding themselves in different social contexts, both in Britain and in its colonies. As the growing body of research published in recent years has shown, analysing the language of letters presents both a challenge and an opportunity to obtain access to as full a range of styles as would be possible for a period for which we only have access to the language in its written form. It is an area of study in which all the contributors have considerable expertise, which affords them to present data findings while discussing important methodological issues. In addition, in most cases data derive from specially-designed 'second-generation' corpora, reflecting state-of-the-art approaches to historical sociolinguistics and pragmatics. Theoretical issues concerning letters as a text type, their role in social network analysis, and their value in the identification of register or variety specific traits are highlighted, alongside issues concerning the (often less than easy) relationship between strictly codified norms and actual usage on the part of speakers whose level of education could vary considerably.
Author : Almut Koester
ISBN : 0415307295
Genre : Language Arts & Disciplines
File Size : 83.84 MB
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The Language of Work examines language use in business and the workplace, representations of work and how people in business interact. Includes many real-world examples and a section on entering the world of work.
Author : Sophie Cacciaguidi-Fahy
ISBN : UOM:39015066782221
Genre : Language Arts & Disciplines
File Size : 86.76 MB
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This interdisciplinary collection with contributions in English and French explores how the various disciplines of law and linguistics appreciate and work towards improving the nature of clarity and obscurity in legal language. For the first time, it brings together legal academics and practitioners, jurilinguists and linguists from the common law and civil law with the specific aim to understand the complex nature, practice and tools of clarity and obscurity in legal drafting. Topics addressed include how the Clarity framework has been put into practice through the use of plainer language, better comprehensibility, readability and access to legal or administrative texts.
