FT ESSENTIAL GUIDE TO BUSINESS WRITING

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Ft Essential Guide To Business Writing

Author : Ian Atkinson
ISBN : 9780273769774
Genre : Business & Economics
File Size : 30.4 MB
Format : PDF, ePub
Download : 337
Read : 1140

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
Category: Business & Economics

The Financial Times Essential Guide To Business Writing

Author : Ian Atkinson
ISBN : 0273761137
Genre : Business & Economics
File Size : 77.70 MB
Format : PDF, Docs
Download : 185
Read : 194

'It's a fascinating subject - and a fascinating book. Without doubt, it's one of the best guides on business writing available today, expertly written and with clear, understandable guidance throughout. It will supercharge your writing and fast-track your business success.' Kate Allen, Head of UK & Ireland Marketing, BP Castrol 'Every serious business professional should have a copy of this book; it's an absolute godsend. One of the three business books I always have on my desk to refer to, it's worth its weight in gold. In fact it's worth its weight in saffron.' Sheridan Thompson, CRM Director, The Walt Disney Company 'I loved this book. So many important business decisions are still made - and swayed - by writing. So if you can harness style, structure, substance and the psychology of persuasion in your writing, you've got a powerful business advantage.' James O'Keefe, Head of Communications Planning, Lloyds Banking Group YOUR ESSENTIAL GUIDE TO BUSINESS WRITING The FT Essential Guide to Business Writing gives you the critical knowledge you need to make your writing more convincing, compelling and persuasive. It will also help you develop your writing skills for the future by showing you how to coach yourself so you can consistently improve your performance. This concise, practical guide shows you exactly how to produce writing that has both style and substance, which captures your reader's attention, and presents an irresistible call to action. If you follow its guidance, your writing will sizzle off the page and get you the results you want. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RSULTS YOU WANT
Category: Business & Economics

The Ft Essential Guide To Writing A Business Plan

Author : Vaughan Evans
ISBN : 9781292085166
Genre : Business & Economics
File Size : 69.77 MB
Format : PDF, Docs
Download : 163
Read : 490

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan – quickly and without fuss Guidance on how to focus throughout on the plan’s purpose – to win backing Samples of what a good plan looks like, so you can benchmark your own as you write it Checklists, tips, examples and milestones to ensure you’re on target Prompts to reflect on, evaluate and learn from your experience With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
Category: Business & Economics

Writing A Business Plan

Author : Vaughan Evans
ISBN : 9780273758495
Genre : Business & Economics
File Size : 59.33 MB
Format : PDF, Kindle
Download : 532
Read : 1316

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed. FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
Category: Business & Economics

Ft Essential Guide To Developing A Business Strategy

Author : Vaughan Evans
ISBN : 9781292002804
Genre : Business & Economics
File Size : 59.64 MB
Format : PDF
Download : 511
Read : 1201

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.
Category: Business & Economics

Researching And Writing A Dissertation

Author : Colin Fisher
ISBN : 027372343X
Genre : Business & Economics
File Size : 71.72 MB
Format : PDF, Kindle
Download : 303
Read : 749

This textbook contains sections on how to choose a topic and design the project, how to write a critical literature review, concepts, conceptual frameworks and theories, collecting and analysing research material, interpreting the research material and, finally, framing arguments and writing the dissertation.
Category: Business & Economics

The Financial Times Essential Guide To Budgeting And Forecasting

Author : Nigel Wyatt
ISBN : 9780273768159
Genre : Business & Economics
File Size : 78.37 MB
Format : PDF, Mobi
Download : 311
Read : 1097

Gain the knowledge and confidence you need to build and manage budgets and forecast financial information. This book demystifies budgets and forecasts, providing simple explanations and clear examples. It includes integrated checklists, goals and milestones, to ensure you are on target to achieve the best results. Part of The Financial Times Essential Guides series: Task-focused and results-orientated, the essential guides are for every manager who wants to move their skills beyond the ordinary to the best.
Category: Business & Economics

Ft Essential Guide To Making Business Presentations

Author : Philip Khan-Panni
ISBN : 9780273758525
Genre : Business & Economics
File Size : 79.43 MB
Format : PDF, Kindle
Download : 954
Read : 292

The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
Category: Business & Economics

Researching And Writing A Dissertation

Author : Colin Fisher
ISBN : 0273710079
Genre : Language Arts & Disciplines
File Size : 77.83 MB
Format : PDF, Mobi
Download : 528
Read : 695

This book takes an extremely practical, skills-based approach and covers both the research methods themselves and the process of choosing, planning, researching and writing the dissertation.
Category: Language Arts & Disciplines